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Rena Sumner – NLAE President. Amanda Webb, Arizona Nursery Association Sandy Munley, Ohio Landscape Association Cassie Larson, CAE, Minnesota Nursery.

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Presentation on theme: "Rena Sumner – NLAE President. Amanda Webb, Arizona Nursery Association Sandy Munley, Ohio Landscape Association Cassie Larson, CAE, Minnesota Nursery."— Presentation transcript:

1 Rena Sumner – NLAE President

2 Amanda Webb, Arizona Nursery Association Sandy Munley, Ohio Landscape Association Cassie Larson, CAE, Minnesota Nursery & Landscape Association

3 DEVELOPING CONNECTIONS THROUGH LLCs Amanda Webb Arizona Nursery Association

4 Local Lunch Connections 5 during Spring Season 5 during Fall Season Locations around the valley and in Tucson

5 Attendance On average 20 members at each lunch Reached over 100 members personally 2x this year

6 What Made LLCs Successful for Attendees? ANA President attended each one – very personable and felt welcome Convenient, interactive locations “They stop for lunch anyway” Not a “hard sell” or calling for $$$

7 What was Successful for ANA? Obtaining sponsors so only cost was ANA staff time and a couple hundred dollars/year Board members made the calls to encourage attendance Great opportunity for staff to get out and see members! 10 minute presentation at the end of the lunch promoting ANA services and programs

8 Questions? Comments? For more information: Amanda Webb

9 Changing Educational Offerings To better suit members needs

10 Changing Economy End of 2008, we saw members’ sales begin to falter Surveyed members to take the pulse and measure needs Re-evaluated our trade show and canceled Ramped up educational offerings

11 What did our members want? More technical training for employees In-depth education with real take-aways Turn new skills into dollar$

12 How did we respond?

13 We Added More Seminars 2007 – 13 full days of education offered, including 2 at trade show 2008 – 13 full days of education offered, including 2 at trade show 2009 – 14 full days of education offered 2010 – 21 full days by year end

14 Focus on Technical Skills Dry Stone Masonry Walls Stone Clinic – Right Tools / Right Technique Coloring and Perspective Drawing Irrigation 101 Landscape Design Plant ID And more…

15 Continued Management Track Professional Sales Training Computer Estimating Destination Company - Marketing and Business Snow and Ice Management Clinic Working Smarter Challenge

16 Results Added value to membership Partnerships with supplier members and industry consultants Revenue stream for association Win – Win – Win

17 2010 Prosperity Partners Initiative DISCOUNT VOUCHER To receive the discount off one of the following programs, register on-line at upcoming events section of and enter this voucher discount code PP2010 or mail this voucher along with the printed registration form. (One voucher redemption per business member).www.MNLA.biz Turn Payroll Into Profit. Nationally-known speaker Kathryn Dager of Profitivity Inc. Discount code good for $100 off Feb. 22 nd program. Regular price is $125. Price with discount is $25. How to Make Yourself Competitive in a Low Bid Market. Nationally-known speaker Tony Bass of VanderKooi Associates. Discount code good for $100 off Feb. 23 rd program. Regular price is $125. Price with discount is $25. One voucher redemption per business member. No cash value. The MNLA Garden Center Committee (with support from USDA-RMA) and the Landscape Contractors Committee are offering programs this winter designed to position your company for greater sales success in Those programs are listed below and further described in The Scoop and on-line at Recognizing that many members will have their backs against the wall again during the coming year, the MNLA Board of Directors has decided to make an investment in members like you by making a program of your choice available for the incredible value of only $25. That’s $100 off the Feb. 22 or Feb. 23 programs. There is no catch – you just have to be a business member in good standing. I encourage you to take advantage of this one-time offer. January 1, 2010 To:MNLA Business Members Fr:Van Cooley, MNLA President Re:$100 discount on an upcoming education program

18 Cheryl Goar, CAE, Arizona Nursery Association Ann Bates, Idaho Nursery & Landscape Association Linda Reindl, Florida Nursery & Landscape Association

19  Cheryl Goar, CAE  Arizona Nursery Association  NLAE Webinar, October 20, 2010

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39 1. Promotion to the Public 2. Education for Retail Nurseries 3. Promotion of Environmental Benefit of Trees 4. Hosting an Educational Forum for Municipal and other Gov’ts 5. Outreach to other Agricultural Producers

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42 1. Hired advertising agency 2. Developed Retail Promotion Kit which includes: Logo, Posters, Plant Stakes and Brochures 3. Website is up and running with just a couple pages/links

43 1. Familiarize employees with AZ grown plants 2. Promote the POP information and the website to these employees

44  In the brochure  One specific print ad – Shady Deal  Will be incorporated into city and municipal training

45 Detailing the environmental benefits Increasing the aesthetic qualities of the community Review how to purchase healthy trees (i.e. more than just caliper size – tree spec education) Plan to partner with AMWUA and AZ Community Tree Council

46 An important part of the Specialty Crop Program Develop information to promote the commercial production of wholesale nursery crops. Disseminate to agriculturalists

47 1. Promotion to the Public 2. Development of On-line Media Tool & Site

48 1. Will “fill-in” all the items which are more expensive than we planned. POP items for the retail nurseries (like the Plant Something - 6 ft stakes) 2. More public events 3. Work with cities to incorporate in libraries, on their websites, etc. 4. Paid advertisements???

49 1. Plant Profiler as a Facebook application 2. Plant your Stake on Google Maps 3. Further development of pages on website

50 Would like to eventually take at least regionally……. Contact Cheryl Goar, CAE

51 Ann Bates Idaho Nursery & Landscape Association NLAE Webinar Wednesday, October 20, 2010

52  Marketing Specialist ISDA  Possible Projects with Board/Staff  ISDA Webinar  Assistance from Grant Writer

53 Consumer Awareness Campaign for a Consumer Magazine that will be published with funds from a grant we received through the Idaho Nursery & Floral Research Advisory fund.  Hang Tags for Plant Material  Posters  Flyers  Web Page Design

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55  For the awareness campaign we had requested $7,000 which would cover the cost of design and production of the marketing materials.  ISDA requested that we increase the grant for a total of $13,000. We then increased the number of marketing materials and the printing of 5,000 more magazines.

56 This is a 24 x 30 fold up map similar to a road map that has our members’ locations pinpointed on the map. There is another section that has their company name, logo, address with directions, phone, fax and .

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58  Our original request was to print 2,000 maps to be mailed to our members and handed out at various trade shows for a grant total of $4,000.  ISDA came back and asked if we could increase the grant to $13,000.  In the 2 nd proposal we increased it to 4,000 copies for year 1 and 4,000 copies for year 2. We added mailing the maps to all licensees in Idaho and surrounding states and a website redesign for the on line flip format.

59  The funds will be placed in a separate checking account – at the advice of our CPA.  There are monthly, quarterly and annual reports that will be given to ISDA. They have set up all of the documents, we just “fill in” our information.

60 For more information contact Ann Bates Idaho Nursery & Landscape Association

61 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Grant Program

62 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Who prepared the grant request Who prepared the grant request Experience with the process Experience with the process Maintaining a grant Maintaining a grant How the grant was used How the grant was used Results of your marketing program Results of your marketing program Lessons learned Lessons learned

63 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

64 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

65 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

66 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

67 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

68 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

69 A&E Television ABC Family America’s Health Network Animal Planet Bay News 9 Black Entertainment Television Bravo Cartoon Network Channel 13 – City of Tallahassee Classic Sports Network CNBC CNN CNN Headline News Comedy Central Country Music Television Court TV The Discovery Channel E! ESPN ESPN2 Eternal World Television Network Food Network Fox News Fox Sports Net Florida FX Channel Galavision Game Show Network GEMS The Golf Channel Hallmark Collection The History Channel Home & Garden Television The Inspirational Network Knowledge TV The Learning Channel (TLC) Lifetime MSNBC MTV Muchmusic Music Choice Nickelodeon Odyssey Outdoor Life The Sci-Fi Channel Speedvision Sportschannel Sunshine Network TBS Telemundo Group TNN TNT The Travel Channel TV Guide Univision USA Network VH1 The Weather Channel

70 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

71 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing TeachHort.com

72 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

73 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing

74 Todd Davis, NMPro Magazine

75 Rena Sumner, NLAE President Thanks to JP Horizons for assisting with the webinar management.


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