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Snowdonia Golf Coast Links Golf as it should be. Snowdonia Golf Coast Activities 2012 – Redesign of website Why? – Too complicated and required simplification.

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Presentation on theme: "Snowdonia Golf Coast Links Golf as it should be. Snowdonia Golf Coast Activities 2012 – Redesign of website Why? – Too complicated and required simplification."— Presentation transcript:

1 Snowdonia Golf Coast Links Golf as it should be

2 Snowdonia Golf Coast Activities 2012 – Redesign of website Why? – Too complicated and required simplification – Advertising Golf Monthly Golfer Local

3 Snowdonia Golf Coast Where were we going in 2012?

4 Snowdonia Golf Coast Where were we going in 2012? – Nowhere Due to illness of Chairman Individual clubs concentrating efforts on own operations

5 Snowdonia Golf Coast Where were we going in 2012? – Nowhere Due to illness of Chairman Individual clubs concentrating efforts on own operations What did we do? – Appoint temporary Chair with brief to

6 Snowdonia Golf Coast Where were we going in 2012? – Nowhere Due to illness of Chairman Individual clubs concentrating efforts on own operations What did we do? – Appoint temporary Chair with brief to Examine viability of continuing Dependant on answer produce a paln to drive the cluster forward

7 Snowdonia Golf Coast Actions – Restated the Clusters reason d’etre

8 Snowdonia Golf Coast Actions – Restated the Clusters reason d’etre We are a Marketing Organisation

9 Snowdonia Golf Coast We are a Marketing Organisation – We exist to promote golf for the 5 members clubs To increase green fee revenue To increase revenue for our other activities

10 Snowdonia Golf Coast What have we achieved so far – Established a regular meeting pattern – Drawn up an outline Marketing Plan – Finished the outline website and launched onto the world wide web – Redesigned the cluster brochure – Taken a stand with NW tourism on the Manchester Golf Show

11 Snowdonia Golf Coast Manchester Golf Show – Why do we want to be there?

12 Snowdonia Golf Coast Manchester Golf Show – Why do we want to be there? North West is an important market for us The opportunity to gather data for e marketing in future

13 Snowdonia Golf Coast Manchester Golf Show – Why do we want to be there? North West is an important market for us The opportunity to gather data for e marketing in future – How are we going to capture data

14 Snowdonia Golf Coast Manchester Golf Show – Why do we want to be there? North West is an important market for us The opportunity to gather data for e marketing in future – How are we going to capture data » Promotion of £1000 worth of free golf for giving us your address

15 Snowdonia Golf Coast – Going Forward Ability to send Promotions via , sms and other social media is key

16 Snowdonia Golf Coast – Going Forward Ability to send Promotions via , sms and other social media is key What are the restrictions?

17 Snowdonia Golf Coast – Going Forward Ability to send Promotions via , sms and other social media is key What are the restrictions? – Lack of an effective database of address and mobile numbers

18 Snowdonia Golf Coast – Going Forward Ability to send Promotions via , sms and other social media is key What are the restrictions? – Lack of an effective database of address and mobile numbers – How are we going to get such a database

19 Snowdonia Golf Coast – Database Capture it ourselves via – Green fee visitors – Web site

20 Snowdonia Golf Coast – Database Capture it ourselves via – Green fee visitors – Web site Borrow Yours – Visit Wales – Gwynedd CC – NW tourism

21 Snowdonia Golf Coast – Database Capture it ourselves via – Green fee visitors – Web site Borrow Yours – Visit Wales – Gwynedd CC – NW tourism – WILL YOU LET US HAVE THE DATABASES YOU SIT ON?

22 Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES

23 Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES – probably not

24 Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? – probably not – Why not Data Protection Act being used as a smoke screen!!

25 Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? – probably not – Why not Data Protection Act being used as a smoke screen!! Reasons are understandably but we are all in the same business! need to start working on this area and designing our data capture so that it can be shared without risk

26 Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? – probably not – Why not Data Protection Act being used as a smoke screen!! Reasons are understandably but we are all in the same business! need to start working on this area and designing our data capture so that it can be shared without risk THAT IS OUR BIG CHALLENGE FOR 2013


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