The strategic approach Study and analyse the company Create a clear brand identity Design an export strategy Conduct market research Develop a market approach: product presentation, negotiations, product placement Ensure your market penetration, create awareness, build loyalty Consider your market follow up and development
PREPARING FOR A NEW MARKET Shaping and express personality Product & business definition APPROACHING THE TARGET MARKET ESTABLISH & DEVELOP OUR BRAND Stages Fooditerranean, producer, business staff Fooditerranean, producer, designers, other experts Fooditerranean Importers Distributors Local opinion leaders Other local stakeholders Consumers Fooditerranean Importers Distributors Ad hoc contacts Actors Time The implementation
Consider Everyone should work on their field of expertise. Market development is about investing money and time. A food product penetration is a cultural penetration. Food export process involves much more professions than just a producer & a seller. and...
Thank you George Gkekas Founder | Brand & Business Development BA, MSc International Business Development e-mail: firstname.lastname@example.org skype: GeorgeGkekas tel: +30 6977 539 844 Chania / Athens, Greece Fooditerranean F.C. www.fooditerranean.com