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Strategic Export Concept Best practice for export and international development for agri-SMEs.

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Presentation on theme: "Strategic Export Concept Best practice for export and international development for agri-SMEs."— Presentation transcript:

1 Strategic Export Concept Best practice for export and international development for agri-SMEs

2 description

3 The company  Fooditerranean project  Market & business development  Strategic goal  Vision  Logo  Moto

4 The beneficiaries  SMEs in agri-food sector  Anyone who can add value to the final product  Main characteristics...

5 action

6 The projects  Design and implement export strategies  Educational activities  Build and coordinate effective relationships

7 The auxiliaries  Surveys  Campaigns  Networking  Case Studies

8 concept

9 The strategic approach  Study and analyse the company  Create a clear brand identity  Design an export strategy  Conduct market research  Develop a market approach: product presentation, negotiations, product placement  Ensure your market penetration, create awareness, build loyalty  Consider your market follow up and development

10 PREPARING FOR A NEW MARKET Shaping and express personality Product & business definition APPROACHING THE TARGET MARKET ESTABLISH & DEVELOP OUR BRAND Stages Fooditerranean, producer, business staff Fooditerranean, producer, designers, other experts Fooditerranean Importers Distributors Local opinion leaders Other local stakeholders Consumers Fooditerranean Importers Distributors Ad hoc contacts Actors Time The implementation

11 Consider  Everyone should work on their field of expertise.  Market development is about investing money and time.  A food product penetration is a cultural penetration.  Food export process involves much more professions than just a producer & a seller. and...

12 A tree can be sustainable only in a FOREST

13 Thank you George Gkekas Founder | Brand & Business Development BA, MSc International Business Development skype: GeorgeGkekas tel: Chania / Athens, Greece Fooditerranean F.C.


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