Presentation on theme: "Strategic Export Concept Best practice for export and international development for agri-SMEs."— Presentation transcript:
Strategic Export Concept Best practice for export and international development for agri-SMEs
The company Fooditerranean project Market & business development Strategic goal Vision Logo Moto
The beneficiaries SMEs in agri-food sector Anyone who can add value to the final product Main characteristics...
The projects Design and implement export strategies Educational activities Build and coordinate effective relationships
The auxiliaries Surveys Campaigns Networking Case Studies
The strategic approach Study and analyse the company Create a clear brand identity Design an export strategy Conduct market research Develop a market approach: product presentation, negotiations, product placement Ensure your market penetration, create awareness, build loyalty Consider your market follow up and development
PREPARING FOR A NEW MARKET Shaping and express personality Product & business definition APPROACHING THE TARGET MARKET ESTABLISH & DEVELOP OUR BRAND Stages Fooditerranean, producer, business staff Fooditerranean, producer, designers, other experts Fooditerranean Importers Distributors Local opinion leaders Other local stakeholders Consumers Fooditerranean Importers Distributors Ad hoc contacts Actors Time The implementation
Consider Everyone should work on their field of expertise. Market development is about investing money and time. A food product penetration is a cultural penetration. Food export process involves much more professions than just a producer & a seller. and...
A tree can be sustainable only in a FOREST
Thank you George Gkekas Founder | Brand & Business Development BA, MSc International Business Development skype: GeorgeGkekas tel: Chania / Athens, Greece Fooditerranean F.C.