Presentation on theme: "CORPORATE SOCIAL RESPONSIBILITY Marina Saprykina Development Centre CSR, Ukraine National expert on the development of ISO 26000 www.csr-ukraine.org Astana."— Presentation transcript:
CORPORATE SOCIAL RESPONSIBILITY Marina Saprykina Development Centre CSR, Ukraine National expert on the development of ISO Astana
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WHAT IS CSR SOCIAL RESPONSIBILITY ORGANIZATIONAL MANAGEMENT HUMAN RIGHTS EMPLOYMENT RELATIONSHIP ECOLOGY CREDIBLE OPERATIONAL PRACTICES CONSUMERS’ QUERIES ENGAGING AND DEVELOPING LOCAL COMMUNITY
WHAT IS CSR Corporate social responsibility (ISO26000): Responsibility that an organization carries for the influence of its decisions and actions on the environment and society through transparent and ethical behavior which: - Contributes to the sustainable development, health and well- being of the society; - Considers expectations of the concerned parties; - Complies with relevant legislation and conforms with the international standards of conduct; - Integrates into the activities of the entire organization and practically at the level of personal relations.
CSR IS FOR INVESTORS ADMINISTRATION SUPPLIERS AND BUSINESS PARTNERS EMPLOYEES LABOUR UNIONS ORGANIZATION LOCAL COMMUNITIES FINANCIAL INSTITOTIONS CONSUMERS
HISTORY and ORIGIN 1970 – The terms “corporate social responsibility” and “stakeholders” (corporate owners) emerged – 1980 – First social reports («eco-pornography»). Rare attempts to incorporate environmental reports into annual financial reports, ( Abt & Associates) 1989 – Social audit of Ben & Jerry's report (a right to interview any person at any time in the company within 2 weeks, at the main factory and small branches, as well as suppliers of dairy products and representatives of local population and local government.) «Stakeholders’ report » presented categorized opinions of local community, employees, clients, suppliers, and investors. The report was verified by the independent auditor – establishment of Social Accountability International (SAI). Certification of AVON factory in New York.
CSR MODELS American – philanthropy, weak state regulations, oriented towards local communities, complex, and voluntary European –included into the mission of the organization and business strategy of the company, role of the state striving to CSR Japanese – cultural traditions, «family»
THE MAIN MOTIVES OF CSR Culture of consumption, ethics, ecology Globalization and competition Socially responsible investment, non- governmental organizations. Employees Laws and decrees of the government Crisis and the consequences
CSR Questions TODAY ROLE OF THE GOVERNMENT CSR FOR EVERYONE CSR STANDARDS WHO ARE THE STAKEHOLDERS AND THEIR INVOLVEMENT? CSR AND PR WORKING WITH and developing LOCAL COMMUNITIES
WHAT CSR BEGINS WITH? INTERNAL FACTORS : CSR champion within the organization TEAMS STRUCTURES COMMUNICATION EXTERNAL FACTORS: COMPETITION NGO PRESSURE LEGISLATION RELATIONS with local communities, partners, and government
SOCIALLY RESPONSIBLE COMPANY Structure Strategy Program/policies Monitoring and assessment Social report
EXAMPLES of socially responsible companies according to a “Fortune” magazine list (PERHAPS CITE THIS LIST MORE ACCURATELY)
SOCIALLY RESPONSIBLE ORGANIZATION Behavior code Relationship with the partners CSR strategy Social reports
SOCIALLY RESPONSIBLE POWER Business examples Large-scale employer Transparent purchases and tenders CSR stimulation Social reports Stable cities
EXAMPLES Sweden Iceland Denmark Finland UK
INTERNATIONAL and NATIONAL STANDARDS
UN GLOBAL TREATY UN initiative on revealing and distributing advanced CSR practices 10 principles: human rights, labor practices, environment, anti-corruption. Call-up to companies to operate based on stated principles. Reporting.
ISO International standard developed under the auspices of the International Organization for Standardization (ISO) 110 countries are members of this organization – – 2008: (organization, flight and experts’ living expenses), road length км, and experts devoted hours to work on the standards ( US dollars) National mirror committees in 80 countries About 400 national experts from 6 stakeholder groups: business, government, consumer rights organizations, labor unions. research institutions, public organizations Testimonial character and will not be exploited by a third party at certification.
GLOBAL INITIATIVE ON GRI REPORTINGS Independent institution since Its mission is to develop and spread managing principles on sustainable development reports all over the world. Executive Board is voluntary, partnering with organizations to draw up reports on economic, ecological and social activities as well as production and services. Cooperates with representatives of business, auditors, investors, ecologists, researchers, labor unions, and human rights organizations. Actively cooperates with UNEP & Global Compact.
YOUR ROLE IN CSR REALIZATION IN KAZAKHSTAN: Please split into the following groups: 1 st group – government 2 nd group – local местные municipality 3 rd group – business 4 th group – labor unions
Please answer these questions while working in groups: WHAT WOULD YOU REQUEST FOR CSR DEVELOPMENT? -FROM BUSINESS -FROM AUTHORITIES (NATIONAL AND LOCAL) -FROM LABOR UNIONS -FROM PUBLIC ORGANIZATIONS
WHERE IS THE BALANCE OF INTERESTS?
MEDIA AND CSR PART 2
MEDIA and CSR “ Without media’s assistance corporations and governments will not be able to get a signal that they have to provide us with more sustainable products, services and policies” Jules Peck, WWF-UK
CSR in MEDIA Time Warner (Turner Broadcasting (CNN), AOL, New Line Cinema, HBO and Warner Bros Entertainment) CSR report– «Our financial success is closely related to our credibility and our independent editorial policy». CNN’s Office of Standards and Practices has applied its independent editorial policies on controversial and sensitive stories since TFI (French commercial channel): Established (‘I want to help’) in 2001, the first French charity channel. Portal is working as a means of communication with charity organizations. It displays all supported charity activities and needs of charity organizations. The Portal advertises charity events and provides business consultation.www.jeveuxaider.com. Established ‘TFI Entreprise Citoyenne’ organization in 2006 (corporation with social responsibility).
LEADING MEDIA and CSR: GUARDIAN
LEADING MEDIA and CSR : ECONOMIST SPECIAL ISSUE ABOUT CSR « Even good intentions and business activities might end up with nothing and surprise everyone», Daniel Franklin, executive editor
CREDIBILITY is a basis of BBC, we are independent and honest AUDIENCE is in the centre of everything we are doing QUALITY we are proud to be offering quality for money CREATIVITY is the artery of our organization. RESPECT We respect everyone and celebrate our differences so that everyone can offer their best COLLABORATION Great things happen when we work in cooperation LEADING MEDIA and CSR : ВВС
MEDIA and COMPANIES Financial times: “…Companies, as a source of information, are trusted least…” (www.edelman.com)
MEDIA and COMPANIES Financial times: “…HSBC is an exception. They take environmental issues seriously, and they address the issues. They simply do not publicize their activities..” (www.edelman.com)
PR and CSR
MEDIA of Kazakhstan and CSR Group work
Develop your own CSR You represent a popular socio-political weekly national newspaper with the circulation of A working group is created on the basis of a media organization, whose duty is to come up with the ideas for the implementation of CSR in the media. ? ANY SUGGESTIONS?