Presentation on theme: "The EAI Market: Positioning TIBCO - Fred Meyer"— Presentation transcript:
1 The EAI Market: Positioning TIBCO - Fred Meyer This presentation positions TIBCO’in the EAI market.The presentation follows this flow:-Define EAI (Application Integration)-Distinguish EAI from Application Development-Segment the overall market-Define what ‘true’ EAI means (the TIBCO vision)-Hammer home the EAI solution requirements-from the business perspective-from the IT perspective-from a technology/product perspective-from the company perspective-Why TIBCO-How TIBCO delivers
3 Enterprise Application Integration (EAI) Integrates your business processesRapid corporate responseLeverage IT investmentLower costs of doing business
4 EAI supercedes middleware EAI and MiddlewareMiddlewarePlumbing for exchange of information in distributed computing environmentsEAI supercedes middlewareIntegrating end-end business processes in a global, distributed and diverse computing environment
9 True EAITrue integration requires integrating across the entire supply chain, aggregrating internal and external content sources, and delivering information at your fingertipsBridging external applications/systemsAdapters/ConnectorsInformation pipes and deliveryMessagingData transformation and routingMessageBrokersBusiness flow coordination“ProcessWare”Application management/monitoringAlert-driven monitoringDesktop information ‘push’Event notificationBusiness content aggregrationEnterprise Portals
10 The Tower of Middleware App. IntegrationTIBCOProducts &PartnersCrossroads, ConstellarChallengesIntegrationScalabilityEvent-DrivenAbility to Change/ FlexibilityOpenCost of OwnershipEase of ImplementationTP MonitorHitachi, BEAApp. ManagementCA, TivoliPUSHBackweb, MarimbaMessage BrokerNeon, MercatorORBVisigenic, IonaTIBCO has invested $250M over 12 years, and installed $2B worth of Integrated MiddlewareMessagingIBM, Vitria, TalarianReliable MulticastLucent, GlobalCast
11 The Event-Driven Enterprise Recognition of the Value of “Business Events”Ability to Harness and Profit from ChangeDriven by Outside ForcesProactive Communication PathRobust Management of Business ProcessStraight-Through ProcessingLow “Corporate Reaction Times”High Degree of FlexibilityPredictive, Dynamic Culture
14 EAI Solution Requirements VP,Business UnitBusiness RequirementsRapid corporate responseIncrease value of packaged applicationsManage by exceptionsAllow for rapid change of business modelLeverage existing IT infrastructure
15 EAI Solution Requirements ChiefInformationOfficerIT RequirementsHow fast can you do it?Can it really be made to work?Can I achieve tangible business value quickly?Can it be easily deployed without an army of developers?Will it adapt and scale to fit my long-term needs?
16 EAI Solution Requirements Project ManagerTechnical RequirementsScalable and manageable architectureEasy to use, off-the-shelf componentsSupport best-of-breed solutionSupport incremental implementationGlobal technical support and consulting
17 Why TIBCO? Mission-critical, scalable business processes ‘at work’ % reliability running largest semiconductor fab12 years continuously operating trading floor1.2 billion shares traded, 25 billion hitsThe best technology company in EAIRed Herring, 1997True EAI solutionAdapters to enterprise portalsRapid implementationTangible business benefitsGlobal consulting and 7x24 support
18 How TIBCO delivers? TIBCO Business Solutions TIB/ActiveEnterprise Real time reportingProactive customer careSupply chain integrationPortalsTIB/ActiveEnterpriseThe complete EAI product suiteTIBCO Professional ServicesPartnersConsulting, Application and Platform PartnersSupport
19 Summary EAI integrates your business processes True EAI delivers Integration across the entire supply chainAggregrated view of internal and external content sourcesInformation at your fingertipsTIBCO delivers on true EAIRapid implementationMission-critical integrated business processes at workGlobal 7x24 support
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