Presentation on theme: "1. 2 Our Mission City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other."— Presentation transcript:
2 Our Mission City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other practical, innovative solutions.
3 How We Started City Harvest was started in 1981 by ordinary citizens who saw an opportunity to help feed hungry people. They gathered volunteers, borrowed cars and vans and transported the food themselves. At the time there were only 30 emergency food programs in New York City. As hunger and poverty increased in New York, City Harvest grew. In the past 30 years, this volunteer-based, one van operation has grown into a sophisticated, professional non-profit leader in the hunger community.
4 How We’ve Grown This year, City Harvest will rescue over 42 million pounds of food We’ve gone from 30 soup kitchens to approximately 600 community food programs throughout the five boroughs 18 trucks and 3 tricycle carts delivering food 24/7 2,200 volunteers All helping to feed one million New Yorkers that face hunger each year
5 Where Does The Food Come From? Manufacturers and Wholesalers Restaurants Greenmarkets and Farms Corporate Cafeterias Supermarkets Food Drives Other Non-profits
6 What kind of food? 85% of food rescued and delivered is “nutrient dense” All food is “food safe” to pick up and distribute Most food is produce: fresh fruits and vegetables Baked goods, canned foods, dairy, meat, and packaged goods
7 Where Does The Food Go? Senior Centers Soup Kitchens Women’s Shelters After School Programs Homeless Shelters Synagogues & Churches Food Pantries
8 Expansion of Our Work City Harvest will build on our achievements as a pioneering food rescue charity to increase access to the food and food resources hungry people need to live healthier lives.
9 Need for Fresh Produce Melrose Mobile Market
10 Poverty Diet- Related Disease Hunger
11 Why Poverty is Connected to Health 1. Low income neighborhoods lack adequate grocery stores 2. Nowhere to exercise 3. Healthy food costs more, and takes more time to prepare 4. Unhealthy food is cheap and easily accessible
12 Resulting in… Low income neighborhoods are plagued with diet related diseases: –Diabetes rates in New York City increased by 250% between 1997 and 2007; –Low income families are more than 3 times as likely to suffer from these types of chronic illnesses; and –Deaths related to diabetes are 3.3 times higher in low income neighborhoods than in wealthier neighborhoods.
13 City Harvest works to… Access to Healthy Food Demand for Healthy Food
15 Identifying Healthy Neighborhoods Queens CD 1: Northwest Queens
16 Starting out in the Neighborhood Agencies Healthy School Fruit Bowl Mobile Market Nutrition Education Identify key partners Research Review findings Make recommendations Write report Community Food Assessment Take recommendations back to community Implement programs Build partnerships Implementation
17 Food Access ACE Retail Outlets Mobile Market Fruit Bowl Emergency Food
18 Food Access ACE Retail Outlets Mobile Market Fruit Bowl Emergency Food FY13 Goals: Deliver 10.6 Million Pounds Serve 2.9 Million People –Mobile Markets –Agencies –Fruit Bowl Partner with 40 Retailers 75 Fruit Bowl Sites
19 Education Fruit Bowl Nut Ed Courses Retail Outlet Tours Cooking Demos
20 Education Cooking Demos Nut Ed Courses Retail Outlet Tours Fruit Bowl FY13 Goals: Teach 70 Courses, Educate 1,050 People Conduct 201 Cooking Demos, Distribute 27,500 samples Deliver Fruit to 75 Fruit Bowl Sites, Educate 6,000 Kids
21 Resources Partner- ships CFA Marketing Staff/ Volunteers
22 Resources CFA Staff/ Volunteers Partner- ships Marketing FY13 Goals: Complete 1 CFA in Washington Heights Start Queens neighborhood Create 5 Retail Networks Create 5 Community Action Networks
23 Lessons Learned So Far 1. Relationship building takes time 2. Neighborhoods are unique 3. Community engagement is important 4. Program and messaging must be culturally sensitive 5. Anchor partners are key 6. Cross fertilization of programs makes an impact 7. Consistent presence builds credibility