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Marketing and Outreach Task Force GGBN 2012 Meeting Plenary Paul Bartels (Chair), Bob Corrigan, Robert Costello, Rodrigo Moreno, Andrew Lowe, Xin Zhou.

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Presentation on theme: "Marketing and Outreach Task Force GGBN 2012 Meeting Plenary Paul Bartels (Chair), Bob Corrigan, Robert Costello, Rodrigo Moreno, Andrew Lowe, Xin Zhou."— Presentation transcript:

1 Marketing and Outreach Task Force GGBN 2012 Meeting Plenary Paul Bartels (Chair), Bob Corrigan, Robert Costello, Rodrigo Moreno, Andrew Lowe, Xin Zhou

2 Information on member DNA and tissue holdings made publically available Increased interest and participation in BBGN Promote shared vision for genome- level repositories and disseminate information to raise awareness

3 Activities Marketing and outreach strategy (6 months) audience needs assessment (needs to be tested) collection custodians, researchers, contributor (technician, researcher, institution), policy makers, funders (institutions, grant bodies, philanthropy), commercial sector, education sector general public developing skeleton of strategy goals developed new core members – geography/ToL (6) budget estimations and timelines for activities Identify donors and financial sources

4 Two year work-plan GoalObjectiveHowKPI Information on holdings made available Transfer information on holdings from data group to web Data group produce listing * Placed on GGBN website within 3 months * Secretariat responsibility supported by M&O task group

5 Two year work-plan GoalObjectiveHowKPI Information on holdings made available Transfer information on holdings from data group to web Data group produce listing * Placed on GGBN website within 3 months Increasing membership Identify priority organisations Gap analysis and recruitment strategy* 6 new core members in months * Secretariat responsibility supported by M&O task group

6 Two year work-plan GoalObjectiveHowKPI Information on holdings made available Transfer information on holdings from data group to web Data group produce listing * Placed on GGBN website within 3 months Increasing membership Identify priority organisations Gap analysis and recruitment strategy* 6 new core members in months Increasing awareness, engagement and participation Develop press kit and marketing documents that promotes value proposition 1.Review and further develop website* 2.Develop flyer* 3.Develop e- newsletter* 4.Presentations (e.g. use cases)* Hits on website Contact list Audiences By end year 1 * Secretariat responsibility supported by M&O task group

7 Two year work-plan GoalObjectiveHowKPI Information on holdings made available Transfer information on holdings from data group to web Data group produce listing * Placed on GGBN website within 3 months Increasing membership Identify priority organisations Gap analysis and recruitment strategy* 6 new core members in months Increasing awareness, engagement and participation Develop press kit and marketing documents that promotes value proposition 1.Review and further develop website* 2.Develop flyer* 3.Develop e- newsletter* 4.Presentations (e.g. use cases)* Hits on website Contact list Audiences By end year 1 Secure support for GGBN for longer term operations (secretariat and core members) 1.Fund secretariat 2.Help develop strategy for funding infrastructure for member organisations Make contact with donors and apply for support* Funded secretariat for 5 years Plan for funding opportunities By end year 2 * Secretariat responsibility supported by M&O task group


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