Presentation on theme: "Krakow, 2-4 June 2005 EISCO’ 2005: i2010 (eEurope): New Horizons,"— Presentation transcript:
1 “Digital Ecosystems”: The Next Frontier for SMEs and European Local Regional Clusters? Krakow, 2-4 June 2005EISCO’ 2005: i2010 (eEurope): New Horizons,New Tasks for Localand Regional GovernmentsGérald SantucciEuropean Commission – DG Information Society and MediaHead of Unit “ICT for Enterprise Networking“
2 Towards a Global Dynamic Competition More interrelationsMore specialised resourcesMore R&D / innovationAccessing to global value chainAccessing to knowledgeHow to reach the critical mass of resources?Industrial DistrictGrowth NodeVirtual ClusterBusiness Ecosystem
3 Different Views to Ecosystem Metaphor Biological EcosystemTightly knit into a global continuum of energy and nutrients and organisms – the biosphere.Dynamic, constantly remaking themselves, reacting to natural disturbances and to the competition among and between species.Industrial EcosystemFrosch and Gallopoulos, 1989To bring the principles of sustainable development into all kinds of industrial operations.Economy as an EcosystemRothschild, 1990.The basic mechanisms of economic change are remarkably similar with those found in nature – main difference is speed.Organisms and organisations are “nodes in networks of relationships”.Social EcosystemMitleton-Kelly, 2003.Organisations are co-evolving within a social ecosystem.
4 J.F. Moore, 1993 & 1996 M. Iansiti and R. Levien, 2004 Business EcosystemJ.F. Moore, 1993 & 1996Customers, lead producers, competitors, other stakeholders.“The keystone species” influence the co-evolutionary processes.Interaction (within a business ecosystem); decentralised decision-making and self-organisation.Core capabilities are exploited to produce the core product.M. Iansiti and R. Levien, 2004A large number of loosely interconnected participants who depend on each other for their mutual effectiveness and survival.Fragmentation, interconnectedness, co-operation, competition.Three critical success factors: Productivity; Robustness; Nice creation.Four different roles: Keystones; Niche players; Dominators; Hub landlords.T. Power and G. Jerjian, 2001A system of websites (“organisms”) occupying the World Wide Web (habitat”), together with those aspects of the real world with which they interact.Becoming a networked business = changing everything that the company does.Four stakeholders: communities of shareholders; employees; businesses; customers.
5 Inter-organisational and Collective Strategies in SMEs Astley & Fombrun, 1983:“Collective strategy is a systematic response by a set of organisations that collaborate in order to absorb the variation present in their environment”Gueguen & Pellegrin-Boucher, 2004Dialectics of competition strategies vs. co-operation strategiesCo-evolution: more co-operation yet maintaining a high level of competitionCo-operation and competition are embedded in the “culture” of business ecosystems
6 A New Concept to Understand Today’s Business “Collective Strategies” ComplexinteractionsDEPNIGBusiness ecosystemsGame theoryMultipoint/multi-market competitionSimpleinteractionsPure & perfect competitionHomogeneous actorsImperfect competitionHeterogeneous actorsENLARGEMENT
8 Digital Ecosystem: the Vision An approach promoted by DG INFSO-D/5A “digital environment” populated by “digital species”software components, applications, services, knowledge, business models, training modules, contractual frameworks, laws, etc.The environment enables species to behave like species in the natural worldInteractExpress an independent behaviourEvolve – or become extinct – following laws of market selection
9 Digital Ecosystem: the Strategy GrowthCompetitiveness, market & internalefficiencyCo-operation &innovation networksimprovelead toencourageprovideresourcesA commercial environment where s/w developers, service providers and service users can trade profitably and competitively on a new ‘Common Land’ICTscatalyseimprove“Digital Ecosystem Infrastructure”Open SourceEvolutionary infrastructuremake viableshape & fostersupportssupportBiologyenhancesNew organisational& business modelsPolicysupportsEconomic growth in the knowledge based economy requires a broad deployment and use of ICT by enterprises and public institutions
10 The Key Actors: SMEs19 million enterprises in Europe99.7% are SMEs, 93% are micro (< 10employees)ICT skills usually from outsidersProviding SMEs with customised ICT applications & services for improving their efficiency (through process and organisational integration) and for extending their business beyond local barriers
11 The Key Actors: ICT-related Organisations System integratorsService providersSoftware component developersOpen source communitiesOpen systems developersEnabling these organisations to keep and preserve their knowledge and the possibility to develop/integrate ICT-based applications
12 The Key Actors: Regions From traditional rural economy to e-economyConnectivity high-speed fibre-optic telecom network; wireless in areas where cable is uneconomicDigital literacy ICT-enabled social and entrepreneurial activitiesPromoting regional economic growth, competitiveness and employmentRejuvenating industrial areas through adoption of distributed, networked and open systemsNetworking of SMEs and experimenting with new services and new business modelsSynergies with the Structural Funds
13 Digital Ecosystem and Regions Support of regional research-driven clustersassociating universities, research centres, enterprises and regional authoritiesTechnicalInfrastructureGovernance&IndustrialPolicyHuman Capital,Knowledge &PracticesLegal Framework& FinancialConditions
15 Digital Ecosystem: the General Architecture Knowledge-Based EconomyDBEBusiness Ecosystems and Regional EconomiesSocio-economicknowledgeBasic Models and ServicesDigital Ecosystem StructureDigital EcosystemOpen-source service-oriented architectureNetwork InfrastructureSemantics ofservicesSyntax of economicbehaviourBusiness rules,Regulatory FrameworkFormalisation ofKnowledge(F.Languages)
16 Looking Ahead IST-FP6 Call 5 “ICT for Networked Businesses” IST in FP7 Digital business ecosystems for SMEsOpen-source distributed self-adaptive environment and models enabling SMEs to co-operate for design, development of flexible and adaptable components interoperable with proprietary systemsSupport of spontaneous composition, sharing distribution of business solutions and knowledgeIST in FP7Technology Pillar “Software, Grids, security and dependability”Application Pole “ICT supporting business and industry”New forms of dynamic networked co-operative business processes, digital ecosystemsi2010Take-up of ICT an integrated policy on e-business giving special attention to SMEs
17 i2010 – What is different from eEurope? Convincing evidence of the positive effects of ICTe.g. SMEs to take up ICT, and more investment in R&DICT world is more mature and global => from a pilot phase to wide deploymentCovers the whole chain of EU Information Society and Media policiesRegulation, research and deploymentEmphasis on convergence, networking, content, public services and quality of lifeNew ways to implement* This action plan will succeed the eEurope2002 action plan endorsed by the Feira European Council in June eEurope 2002 is part of the Lisbon strategy to make the European Union the most competitive and dynamic knowledge based economy with improved employment and social cohesion by 2010.
18 ConclusionsThe business environment tends to become truly “knowledge-centric” instead of “document-centric”Clustering/networking of SMEs, CRM and SCM solutionsBusiness performance of SMEs throughout lifecycleEffecting collaborative content/knowledge creationIncreasing the effectiveness of SMEs’ valuable business asset – knowledgeDigital Business Ecosystem to become the Internet’s new ‘Common Land’Knowledge is a ‘good’ augmented by its use and consumptionLike the Internet itself, no one owns or controls knowledgeThe open road to the Lisbon goals through i2010