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“Digital Ecosystems”: The Next Frontier for SMEs and European Local Regional Clusters? EISCO’ 2005: i2010 (eEurope): New Horizons, New Tasks for Local.

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Presentation on theme: "“Digital Ecosystems”: The Next Frontier for SMEs and European Local Regional Clusters? EISCO’ 2005: i2010 (eEurope): New Horizons, New Tasks for Local."— Presentation transcript:

1 “Digital Ecosystems”: The Next Frontier for SMEs and European Local Regional Clusters? EISCO’ 2005: i2010 (eEurope): New Horizons, New Tasks for Local and Regional Governments EISCO’ 2005: i2010 (eEurope): New Horizons, New Tasks for Local and Regional Governments Gérald Santucci European Commission – DG Information Society and Media Head of Unit “ICT for Enterprise Networking“ Gérald Santucci European Commission – DG Information Society and Media Head of Unit “ICT for Enterprise Networking“ Krakow, 2-4 June 2005

2 2 Towards a Global Dynamic Competition More interrelations More specialised resources More R&D / innovation Accessing to global value chain Accessing to knowledge Growth Node Business EcosystemIndustrial District How to reach the critical mass of resources? Virtual Cluster

3 3 Different Views to Ecosystem Metaphor Biological Ecosystem Tightly knit into a global continuum of energy and nutrients and organisms – the biosphere. Dynamic, constantly remaking themselves, reacting to natural disturbances and to the competition among and between species. Industrial Ecosystem Frosch and Gallopoulos, 1989 To bring the principles of sustainable development into all kinds of industrial operations. Economy as an Ecosystem Rothschild, 1990. The basic mechanisms of economic change are remarkably similar with those found in nature – main difference is speed. Organisms and organisations are “nodes in networks of relationships”. Social Ecosystem Mitleton-Kelly, 2003. Organisations are co-evolving within a social ecosystem.

4 4 J.F. Moore, 1993 & 1996 Customers, lead producers, competitors, other stakeholders. “The keystone species” influence the co-evolutionary processes. Interaction (within a business ecosystem); decentralised decision-making and self-organisation. Core capabilities are exploited to produce the core product. M. Iansiti and R. Levien, 2004 A large number of loosely interconnected participants who depend on each other for their mutual effectiveness and survival. Fragmentation, interconnectedness, co-operation, competition. Three critical success factors: Productivity; Robustness; Nice creation. Four different roles: Keystones; Niche players; Dominators; Hub landlords. T. Power and G. Jerjian, 2001 A system of websites (“organisms”) occupying the World Wide Web (habitat”), together with those aspects of the real world with which they interact. Becoming a networked business = changing everything that the company does. Four stakeholders: communities of shareholders; employees; businesses; customers. Business Ecosystem

5 5 Astley & Fombrun, 1983: “Collective strategy is a systematic response by a set of organisations that collaborate in order to absorb the variation present in their environment” Gueguen & Pellegrin-Boucher, 2004 Dialectics of competition strategies vs. co-operation strategies Co-evolution: more co-operation yet maintaining a high level of competition Co-operation and competition are embedded in the “culture” of business ecosystems Inter-organisational and Collective Strategies in SMEs

6 6 Game theory Multipoint/multi-market competition Pure & perfect competition Homogeneous actors Imperfect competition Heterogeneous actors Business ecosystems DEEPENING Simple interactions Complex interactions ENLARGEMENT A New Concept to Understand Today’s Business “Collective Strategies”

7 7 Increased complexity in Business Networking

8 8 An approach promoted by DG INFSO-D/5 A “digital environment” populated by “digital species” software components, applications, services, knowledge, business models, training modules, contractual frameworks, laws, etc. The environment enables species to behave like species in the natural world Interact Express an independent behaviour Evolve – or become extinct – following laws of market selection Digital Ecosystem: the Vision

9 9 ICTs catalyse improve New organisational & business models Policy supports Digital Ecosystem: the Strategy “Digital Ecosystem Infrastructure” Growth Competitiveness, market & internal efficiency Co-operation & innovation networks improve lead to encourage provide resources Open Source Evolutionary infrastructure make viable shape & foster supports support Biology enhances Economic growth in the knowledge based economy requires a broad deployment and use of ICT by enterprises and public institutions A commercial environment where s/w developers, service providers and service users can trade profitably and competitively on a new ‘Common Land’

10 10 19 million enterprises in Europe 99.7% are SMEs, 93% are micro (< 10 employees) ICT skills usually from outsiders Providing SMEs with customised ICT applications & services for improving their efficiency (through process and organisational integration) and for extending their business beyond local barriers The Key Actors: SMEs

11 11 System integrators Service providers Software component developers Open source communities Open systems developers Enabling these organisations to keep and preserve their knowledge and the possibility to develop/integrate ICT-based applications The Key Actors: ICT-related Organisations

12 12 From traditional rural economy to e-economy Connectivity  high-speed fibre-optic telecom network; wireless in areas where cable is uneconomic Digital literacy  ICT-enabled social and entrepreneurial activities Promoting regional economic growth, competitiveness and employment Rejuvenating industrial areas through adoption of distributed, networked and open systems Networking of SMEs and experimenting with new services and new business models Synergies with the Structural Funds The Key Actors: Regions

13 13 Technical Infrastructure Legal Framework & Financial Conditions Human Capital, Knowledge & Practices Governance & Industrial Policy Digital Ecosystem and Regions Support of regional research-driven clusters associating universities, research centres, enterprises and regional authorities

14 14 Digital Ecosystem: the General Architecture

15 15 Knowledge-Based Economy DBE Business Ecosystems and Regional Economies Socio-economic knowledge Basic Models and Services Digital Ecosystem Structure Digital Ecosystem Open-source service-oriented architecture Network Infrastructure Semantics of services Syntax of economic behaviour Business rules, Regulatory Framework Formalisation of Knowledge (F.Languages) Digital Ecosystem: the General Architecture

16 16 IST-FP6 Call 5 “ICT for Networked Businesses” Digital business ecosystems for SMEs Open-source distributed self-adaptive environment and models enabling SMEs to co-operate for design, development of flexible and adaptable components interoperable with proprietary systems Support of spontaneous composition, sharing distribution of business solutions and knowledge IST in FP7 Technology Pillar “Software, Grids, security and dependability” Application Pole “ICT supporting business and industry” New forms of dynamic networked co-operative business processes, digital ecosystems i2010 Take-up of ICT  an integrated policy on e-business giving special attention to SMEs Looking Ahead

17 17 i2010 – What is different from eEurope?  Convincing evidence of the positive effects of ICT  e.g. SMEs to take up ICT, and more investment in R&D  ICT world is more mature and global => from a pilot phase to wide deployment  Covers the whole chain of EU Information Society and Media policies  Regulation, research and deployment  Emphasis on convergence, networking, content, public services and quality of life  New ways to implement

18 18 The business environment tends to become truly “knowledge- centric” instead of “document-centric” Clustering/networking of SMEs, CRM and SCM solutions Business performance of SMEs throughout lifecycle Effecting collaborative content/knowledge creation Increasing the effectiveness of SMEs’ valuable business asset – knowledge Digital Business Ecosystem to become the Internet’s new ‘Common Land’ Knowledge is a ‘good’ augmented by its use and consumption Like the Internet itself, no one owns or controls knowledge The open road to the Lisbon goals through i2010 Conclusions


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