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CREATION De Puta Madre was created by Columbian drug dealer Ilan Fernardez, arrested in 1991 His first designs were T-shirts with felt penned slogans.

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Presentation on theme: "CREATION De Puta Madre was created by Columbian drug dealer Ilan Fernardez, arrested in 1991 His first designs were T-shirts with felt penned slogans."— Presentation transcript:

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2 CREATION De Puta Madre was created by Columbian drug dealer Ilan Fernardez, arrested in 1991 His first designs were T-shirts with felt penned slogans and words from his prison cell

3 THE BEGINNING Fernandez started searching for a producer, who was willing to share his ideas Jose Maria Castellano joined him soon after and the brand was born

4 DISTRIBUTION MODEL Development of a new distribution model that revolutionized the global clothing industry Company reduced its design to distribution process from 6 months to days In-house team of designers

5 PRODUCTS 2 basic product lines: -men’s clothing -women’s clothing 3 sub-sections

6 THE NAME De Puta Madre is a Spanish expression for an inner sensation Translated into English it means “I am cool” or “I feel great”


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