Presentation on theme: "CREATION De Puta Madre was created by Columbian drug dealer Ilan Fernardez, arrested in 1991 His first designs were T-shirts with felt penned slogans."— Presentation transcript:
CREATION De Puta Madre was created by Columbian drug dealer Ilan Fernardez, arrested in 1991 His first designs were T-shirts with felt penned slogans and words from his prison cell
THE BEGINNING Fernandez started searching for a producer, who was willing to share his ideas Jose Maria Castellano joined him soon after and the brand was born
DISTRIBUTION MODEL Development of a new distribution model that revolutionized the global clothing industry Company reduced its design to distribution process from 6 months to 10-15 days In-house team of designers
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