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© CAPITAL CONSULTING 2005 Meeting the Global Challenge for Talent Professor William Scott-Jackson Director, Centre for Applied HR Research Oxford Brookes.

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Presentation on theme: "© CAPITAL CONSULTING 2005 Meeting the Global Challenge for Talent Professor William Scott-Jackson Director, Centre for Applied HR Research Oxford Brookes."— Presentation transcript:

1 © CAPITAL CONSULTING 2005 Meeting the Global Challenge for Talent Professor William Scott-Jackson Director, Centre for Applied HR Research Oxford Brookes University CEO, Oxford Strategic Resourcing Ltd Oxford, UK Director, Mayo Learning International Ltd

2 2 Meeting the Global challenge for Talent: Agenda Talent Strategy & Planning Acquiring Talent Developing & Deploying Talent Summary and Key action areas Talent Management: the threat and the opportunity Retaining Talent

3 3 Talent Management: The threats and the opportunity ‘War for talent’ is a recurrent theme Intangible assets, mainly human, now represent the largest contributor to overall market value for many organisations. The effective acquisition, management and retention of human resources has a direct and significant impact on the bottom line and on share price. Needs surgical precision to identify, acquire and retain the key high- performing talent that will add sustainable competitive advantage Global market for talent presents significant opportunities – and risks Many global organisations have no resourcing strategy – –many don’t even have a manpower plan, –many don’t even know what talent they have –many don’t know what they need

4 4 War for Talent: 1998 recommendations The Old WayThe New Way HR is responsible for people managementAll managers, starting with the CEO, are accountable for strengthening their talent pool We provide good pay and benefitsWe shape our company, our jobs, even our strategy to appeal to talented people Recruiting is like purchasingRecruiting is like marketing Development happens in training programmes We fuel development through stretch jobs, coaching and mentoring We treat everyone the same, and like to think that everyone is equally capable We affirm all our people but invest differentially in our A,B and C players We recruit when we need toWe know what our strategic skills gaps are and we have clear plans to fill them We know how many we need in defined rolesWe know which critical capabilities will be needed to achieve our strategy - and we know how we are going to build them Scott-Jackson 2006 recommendations Michaels.E., Handfield-Jones. H & Alexroyd. B (1998, The war for Talent, Harvard Business School Press

5 5 Top global management issues Top 10 current business issues for senior executives Percentage of respondents selecting issues 1.Attracting and retaining skilled staff35% 2.Changing organizational culture and employee attitudes33% 3.Acquiring new customers32% 4.Developing new processes and products to stay ahead of the competition29% 5.Increasing customer loyalty and retention29% 6.Managing risk29% 7.Improving workforce performance28% 8.Increasing shareholder value27% 8.Using IT to reduce costs and create value27% 10.Being flexible and adaptable to rapidly changing market conditions26% 10.Developing employees into capable leaders26% Accenture (2005) Global survey of management issues, July 2005

6 6 How has business responded? at the top level, as a series of one-off responses to unplanned tactical issues –e.g. reorganisation, new business stream, resign, retire or die in the mid-tiers as a tactical responsibility of specific line managers working uneasily with HR, preferred suppliers and ‘pet’ search consultants/agencies at the lower, high volume, levels - a procurement problem to be solved at the lowest cost. 89 percent - more difficult to attract talented people now than it was three years ago, 90 percent - more difficult to retain them. Just 7 percent strongly agreed that their companies had enough talented managers to pursue all or most promising business opportunities. Only 14% strongly agreed that their companies attract highly talented people. Only 3% strongly agreed that their companies develop talent quickly and effectively. 89% said candid performance feedback was essential, only 39% said they received it (Axelrod. E.L, Handfield-Jones. H. &Welsh T.A. (2000) War for Talent updated in 2000)

7 7 Barriers to effective Talent Management McKinsey: interviews with 50 CEOs across 29 global organisations. % of interviewees who rated obstacles amongst the 8 most critical Guthridge.M., Komm.A.B. and Lawson. E (2006) The people problem in talent management The McKInsey Quarterly

8 8 Meeting the Global challenge for Talent: The Talent Strategy Talent Strategy & Planning Acquiring Talent Developing & Deploying Talent Summary and Key action areas Talent Management: the threat and the opportunity Retaining Talent

9 9 Talent Strategy: What it is and what it isn’t NOT the plan for HR developments in recruitment, training, employee relations etc NOT simply how HR will deliver various services NOT how HR will introduce the latest HR thinking NOT a plan for HR’s internal activities A plan to meet strategic talent needs of the business and create competitive advantage through differentiating capabilities.

10 10 Talent Strategy: main elements Dealing with current resource issues – keeping a ‘seat on the board’ Immediate: tactical problem solver Meeting strategic business needs: –How will the people (numbers, skills, characteristics) required to achieve the business’ objectives be made available in the most (cost) effective way? –Define the demand (predict resource flows – in, out, across) –Review supply over the period (5 years?) –Gap analysis, –Proposals for action: costs, benefits and business case. Medium term: enabler of strategy Creating strategic advantage –How can we create differentiating human resources to provide real competitive advantage? –Competitive analysis –Identify potential differentiating resources –Actions to build differentiating resources –Business case to support their development Long term: driver of strategy Benefits summary in business terms –increase revenues, decrease costs, shareholder value, cost income ratio etc

11 11 Talent to enable business strategy Supply and Demand Questions Demand - Resource flows: numbers, skills, competencies e.g: –We will be reducing sales of ‘x’ but increasing our focus on ‘y’ –We will be competing in new global territories –We will be outsourcing more but will need more people able to manage supplier relationships –We will need more specialist …….. –We will need far less …..... –We want to be seen as the most technically advanced company Supply –All our competitors will need exploration engineers –GIS expertise is only available from 3 Universities –China is starting to hire petrochemical analysts from European Universities –European and Japanese workforce is aging –Chinese Engineering graduates are too theoretical – only 13% useful –We lose x% of our Dutch graduates within 3 years

12 12 Example – Global Oil Co We will need 200 less programmers by 2006 Resource Implications: Exit strategy? Turnover levels? Redundancy costs?

13 13 Example – Global Oil Co Actually we need 500 less Cobol programmers but 300 more C++ programmers Resource Implications: Exit strategy? Turnover levels? Redundancy costs? Recruitment? Employer of choice? Retraining?

14 14 Example – Global Oil Co By the way … we’ll need the C++ people by 2002 and some of the Cobol people till 2005 Resource Implications: Exit strategy? Turnover levels? Redundancy? Recruitment? Employer of choice? Retraining? Retention? Temporary staff?

15 15 Example – Global Oil Co The C++ will be based in Plymouth, Current Cobol people are in London Both Cobol and C++ must be experienced in ‘extreme’ programming … and don’t forget ….. Twice as many Team Leaders needed for C++ people Takes about £8000 and 12 months to retrain a Cobol programmer – 10% fail! Costs c£60k and 6 months to make a Cobol programmer redundant and recruit a C++ programmer – 15% leave within 1 year! C++ salaries are rising fast - they are in demand and not being trained.

16 16 Training and retention plan for Cobol programmers in C++ and extreme programming. Cobol contracting as exit path (set up own business). Early career counselling to allow self-selection for new roles or exit. New sources for trainee C++ people (non IT/science grads, older people, non IT mid-career people, admin staff with aptitude. Early liaison with colleges worldwide and regional schools/colleges Creating programming centres in Eastern Europe and Australia Outsourcing some work to Pakistan Example – Global Oil Co: Actions

17 17 Opportunity for the business …. And for HR Resource flows are the critical strategic enabler/limitation for most large organisations They are poorly understood, rarely analysed properly and, if unplanned, can cause strategy to fail No one has time They are completely within HR’s remit They are quantifiable, business oriented, involve big scary numbers and are extremely important!

18 18 Strategic Capabilities: example Identify strategic intent Identify capabilities needed (particularly ‘key capabilities’) Identify what we have Plan to meet gaps (+ve and –ve) Gap and Flow analysis Top 3 in Australasian Fertiliser market within 5 years -via acquisition 20 M&A specialists with Australian agribusiness expertise 50 European M&A specialists, 5 ‘worldclass’. Can we develop existing? Do we need to buy-in? Where from? Buy some experience and develop rest? Redeploy, develop, recruit

19 19 Strategic capabilities – Sources of competitive advantage (e.g.): Global IT provider International bank Communications company Diverse global holding group Strategy Consultancy Project and Deployment Managers ‘Friendly’ cashiers Global telecoms experts Knowledge Managers Consultancy Internal Search consultants Product builders Global Petrochemicals conglomerate ??

20 20 The Talent Strategy: Questions for you What are the CRUCIAL talents that you will need in the future? Do we own that Talent now? Do we need to build more of it?

21 21 Meeting the Global challenge for Talent Developing and deploying talent Talent Strategy & Planning Acquiring Talent Developing & Deploying Talent Summary and Key action areas Talent Management: the threat and the opportunity Retaining Talent

22 22 Global Gas Co: the problem Fast track graduates (and high-performers in general) tended to leave after 3 years –because there was no planned career progression –Because they were no longer treated as ‘special’ or looked after Individual Divisions tended to protect and defend their best people –not allow them to be moved to other key roles. –Hide them - so the organisation’s best talents were invisible –Much easier to find someone from outside via executive search –Much easier to leave the company to progress, rather than move internally ‘Passport’ to success Internal Executive search Solution

23 23 Passport to Success (web based) For every senior role (destination): –The competencies and skills required to do that role –The experience necessary to be considered for such a role –The kinds of jobs and roles necessary to gain that experience On-line ‘passport’ for each high-potential –CV and personal details –Jobs done and experiences gained (Visas) –Competencies and skills achieved Internal talent market –All vacant or future roles accessible by everyone on the web –Everyone’s passport available via intranet –Matching facility via intranet Individual responsibility –Up to the individual to make sure they moved into jobs to gain the necessary experiences and competencies –No handholding or career planning Internal search

24 24 Internal Executive search Executive search consultants were allowed to actively search internally Advantage: –Accessed ‘hidden’ talent –Lone managers can focus on building., protecting and building loyalty in staff Search consultant focuses on unearthing talent for the business as a whole. –Movement is healthy –Better to be poached for an internal job than an external Disadvantage: –Some Managers object –Deliberate ‘unsettling’

25 25 Developing and Deploying Talent: Questions for you How can you encourage people to develop their own talents? How can you ensure that top people are seen as organisational assets and move between business? What would be the advantages of deploying internal search? What would be the disadvantages?

26 26 Meeting the Global challenge for Talent Retaining Talent Talent Strategy & Planning Acquiring Talent Developing & Deploying Talent Summary and Key action areas Talent Management: the threat and the opportunity Retaining Talent

27 27 Retention: A differentiating strategic capability Survey of 500 Global organisations 68% - retaining talent is ‘far more’ important than hiring Over 50% altered salaries, bonuses or stock options to retain talent Only 27% tried to provide employees with advancement opportunities within their organizations Most companies continue to struggle with retention because they rely on salary increases and bonuses to prevent turnover. Why doesn’t this work? * Accenture: "The High Performance Workforce: Separating the Digital Economy's Winners from Losers”

28 28 Example - High Tech firm losing high value people  To reduce turnover in key groups  Who should we retain and how?  Identify root causes and solutions  why do people stay or go?  The Manager’s role  What can we do?  To identify and use non-financial intervention  How can we retain (and spend more wisely)? Project Objectives

29 29 Dimensions of Staff Turnover:  Involuntary -  organisation decides not to retain the staff member (or retain).  Voluntary -  individual decides to leave the organisation (or stay).  High Value or Low value staff  Short term and long term  Risk of quitting  Catch ‘intention to quit’ early in the process If someone of low value is at high risk of leaving voluntarily - encourage and celebrate!

30 30 Some turnover is OK! Type A Inadequate selection for dismissal etc Type C Dismissal, etc Type B Retention Problem Type D Career development moves, management persuasion etc Involuntary Voluntary Value to the organisation High Low

31 31 Segment the ‘voluntary’ population High Risk High value Target retention actions Target improvement or cost effective exit Maintain No action - or encourage to leave Low value Low Risk

32 32 The Quitting Process

33 33 Type B Turnover - When to attack Job Satisfaction Self esteem Management style Action quit or stay Probability of alternative/ attractive employment Thoughts of quitting Intention to search Intention to quit or stay Main factors Job offer at same/more money Perception of job market vs internal Stage

34 34 Actions Regular confidential survey to identify high risk groups/individuals Confidential interview to identify individual and general USPs Confidential feedback form completed Managers agree individual and group actions Actions and monitor via survey Identify high value groups/individuals

35 35 Example Value/Risk spreadsheet Can be used at Group or individual level

36 36 Example potential actions  Special projects - recognition  Golden handcuffs (stock options, bonus)  Patents and publications awards  Internal fellowship & instructor (external publicity)  Dual careers (non-managerial ‘Star Tracks’ strategic role)  Career counselling  Self driven working (time, projects, place, invest)  Learning accounts  Cafeteria benefits  Innovation Banks  Personal Growth Leave  Management attention  Communication  involving employees in company decision-making processes.  project-oriented work, employees work on diverse, limited-term assignments.  Developing internal "talent exchanges,”

37 37 Summary – Targeted Retention: resourcing at its best! Retention much more cost effective than replacement Retention must be targeted Aim to minimise involuntary quitting (low or high value) Take control/influence over voluntary staying and quitting Need information – segment the internal market –Who is valuable? –Who is at risk? –What they think –What they want Need deliberate highly targeted action - Marketing Demonstrable, significant savings possible!

38 38 Retaining key Talent: Questions for you How could you segment its own talent Which key talents need to be retained How can we best retain these people?

39 39 Meeting the Global challenge for Talent Acquiring Talent Talent Strategy & Planning Acquiring Talent Developing & Deploying Talent Summary and Key action areas Talent Management: the threat and the opportunity Retaining Talent

40 40 Strategic Talent Acquisition Proactive continuous search –Search out the right people – don’t wait for them to come to you –Look continuously for key skills – don’t wait till you have vacancies –Plan ahead (see previous section) Global Talent intelligence –Know where the best talent is and how to reach it –Web based geographic database of universities, competitors, alternative employers etc –Tracked database of global potential hires – traced from University through career and including searches, applications, etc Internal Talent Market –Line managers build and protect their own talent –Internal search helps make sure it ends up in the best place –Is it better for one of your people to be poached by a competitor or a colleague?

41 41 Use the intranet to access information –knowledge x speed x accessibility = competitive advantage Understand the market so well that information can be used to disrupt competitors Extend information gathering internally – learn from the huge knowledge resource of our current employees Form relationships with key information ‘nodes’ – databases, professional organisations, publications, universities – to get the inside track Link to Talent database of current and future candidates – fully tracked! Develop everyone to use the information –Competitive intelligence isn’t a department – it’s a way of working! TELECOM PLC Global Talent Intelligence: Aims

42 42 TELECOM PLC Global Talent Intelligence: Foundations Talent Market Data – in-depth knowledge about skills markets, competitors, strategies and tactics –Third party research (commissioned) –Published data –Sales & Marketing –Research & Development –Professional Services –Customer Services –Major Educational Establishments Competitive Company Reports –Supporting the business on specific bids and resourcing initiative –Responsive, pragmatic and focused Global Talent database –Tracks potential future employees from graduation through career –Fed through employee brand advertising, agencies, University careers offices, our own employees, speculative applications (over 2000 pa).

43 43 TELECOM PLC Global Talent Intelligence: Intranet Portal TELECOMS PLC Global Talent Intelligence Portal News ArchiveHomeCV DatabaseDiscussTalent Maps Breaking News… Cisco's Components Feast Marconi and Compaq join for service management Find a supplier… Search: Quick CV search Keywords: Recent discussions…

44 44 Overview Data: Europe Professional Services KPMG PWC Analysis Etc…

45 45 By Country Alcatel Paris, France Address Employees Advertising News

46 46 Talent Map – Italy Accessible through TELECOM PLC Intranet and via web Maps now for all strategic countries At-a-glance picture of TELECOM PLC’s talent competition This map shows ‘associated industries’ – darker colours = more employees in region Stars highlight company sites Geographic link to ‘prospect’ database

47 47 Italy in Detail – Rome (Lazio) Maps are interactive – zoom in to any region Information from regularly-updated database – ‘live’ Show all competitors, or slice information by technology, company, skillset etc. Next steps – link this to individual employee details

48 48 Questions the portal can answer (examples) –“What’s the current average salary for project managers in Paris?” –“What experience do fellow talent managers have of recruiting in Qatar?” –“Who can I ask about recruiting in Holland?” –“How many people do Alcatel employ in Japan?” –“What is the potential skills market for 3G engineers in Northern Russia?” –“Where can I find Thai-speaking Project Managers?” –“What have Cisco been doing recently?” –“What can I tell my business about Lucent’s recent joint venture?” Search: Italy based GIS experts with Geology –John Cvanagh – 1990 MSc Spatial Analysis Milan – 10 years GIS for Shell global £70k –Abdullah Kaziz – 2000 BSc 1.1. Oxford Geology – 5 years BP Middle East £50k –Etc etc TELECOM PLC Global Talent Intelligence: Functions

49 49 Executive Search integrated with Resourcing and Talent Management Pre-selectionSelectionPost-selection Promote company values and ‘Employee brand’ Induction begins with first call Retention via mentoring for first six months Succession allows early planning Fast track project managed selection Resourcing strategy drives search strategy Competency frameworks utilised Competitive intelligence from market research Internal candidates ‘searched’ and compared Reward data incorporated from search Database built for future requirements Mgt development - part of screening

50 50 Acquiring Talent: Questions for you How can you track and access key external talent Should you recruit key talent – even when it hasn’t got specific vacancies? How can you keep track of all the people who apply?

51 51 Meeting the Global challenge for Talent Talent Strategy & Planning Acquiring Talent Developing & Deploying Talent Summary and key action areas Talent Management: the threat and the opportunity Retaining Talent

52 52 Meeting the Global challenge for Talent: A major source of competitive advantage Talent Strategy & Planning Developing & Deploying Talent Retaining Talent Acquiring Talent Identify strategic intent Identify capabilities needed (particularly key capabilities) Identify what we have Gap and flow analysis Strategic Plan to meet gaps (+ve and –ve) Create an internal market for talent Self development ‘passport’ for individuals Internal executive search Identify critical talent that must be retained Assess ‘propensity to leave’ Intervene at early stage of the leaving process Create Global Talent Intelligence web tool Global database of potential external talent Internal executive search

53 53 Thank you very much! William Scott-Jackson


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