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EMC Solutions Overview Building the next generation data centre

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1 EMC Solutions Overview Building the next generation data centre
EMC CLARiiON CX4 Series Competitive Overview July 2008 EMC Solutions Overview Building the next generation data centre Chris Ralston EMC Field Technical Consultant

2 Information Is Growing at an Unprecedented Pace
IDC Study Predicts 6x Increase by 2010 100B 200B 300B 400B 500B 600B 700B 800B 900B 1,000B Digital Information Why is next generation backup and recovery so important? We are in an age of unprecedented data growth. It’s the biggest challenge facing every customer today, how to manage and keep up with this growth. In a recent study, IDC estimates that the total volume of digital information will surge six-fold in the next few years, to an astonishing 988 exabytes—988 billion gigabytes, and 85 percent of the new information will be managed by organizations. This means 2 things. First, most current production environments will not be able to keep up without adding significant resources, infrastructure, and costs. So today, many customers are not only looking for ways to store more information, but to store information more intelligently. Second, for every gigabyte of growth in the production environment means two to eight times in supporting backup infrastructure. Traditional technologies such as tape and optical can no longer support the IT infrastructure, so customers are looking for next generation backup and recovery solutions to manage this growth in backup data. Production systems can’t keep up with information growth Gigabytes What about backup & recovery? 2005 2006 2007 2008 2009 2010 Source: IDC, “The Expanding Digital Universe,” March 2007

3 Information Challenges: Business Perspective
EMC Celerra NX4 August 2008 Information Challenges: Business Perspective Availability I want the information when I need it OPTIONAL SLIDE Note to Presenter: This is an optional slide to start the discussion. Let’s take a look at some information challenges from a business perspective: Improve information availability Quickly scale to meet increased business demands Handle more information without a proportional increase in costs Simplify the use and management of information Simplicity I want to use information, not have to hire multiple specialists to manage it Scalability How can I react quickly enough to changing business requirements? Costs My information is growing at more than 50 percent per year, but I cannot afford a 50 percent increase in costs

4 Information Challenges: IT Perspective
EMC Celerra NX4 August 2008 Information Challenges: IT Perspective Backup Backup windows keep growing, recovery takes longer and longer, and it’s too expensive to keep adding backup hardware and software OPTIONAL SLIDE Note to Presenter: This is an optional slide to start the discussion. Now let’s take a look at some information challenges from an IT perspective: Get control over backup and recovery time and costs Ensure that what you buy today can be used tomorrow Implement your company's policies for protecting information Drive down costs with consolidation Consolidation I want to consolidate distributed file servers and application data onto a centralized storage solution to drive down costs Flexibility The solution needs to leverage my current infrastructure and adapt to tomorrow’s technology Disaster Recovery I need to protect these critical assets just like everything else

5 What’s driving data growth?
Regulation – Gov’t or industry Larger file sizes applications add new features (bold, colours, fonts etc.) Audio files wav, wma, mp3/4 Video and picture files mpeg, jpeg etc Poor or no corporate retention policies Lack of resources and expertise to develop policies duplicate data in the IT environment Multiple files of the same saved on storage

6 Understand your data environment
Do you know what type of data you have ? What is it (files, databases, pictures of kids etc…) Canadian average for Data growth is 50% per year – are you experiencing similar growth rates ? What is causing the growth i.e. size of files, more employees, compliancy issues, poor retention policies- keeping everything JIC Do you have a strategy to manage the growth ? Do you understand the impact of this growth over time both in $ cost & service delivery

7 What is driving the need for SAN?
Server and Disk consolidation Blade server infrastructure New applications being rolled out SAP, Oracle, CRM, VOIP MS Exchange upgrades and migrations DR initiatives with array based replication Server Virtualization VMWare ESX 4.0

8 Today’s Storage Networking Technologies
EMC SAN Overview October 2008 Today’s Storage Networking Technologies 1 Direct-attach storage Servers with unused storage, uncontrolled growth Storage dedicated to one server Decentralized backup 5 Infiniband Server Network HPC Rack-mounted servers with CNAs 6 Fibre Channel over Ethernet New 2 Fibre Channel SANs Eliminates islands of storage Increases utilization and availability Highest performance levels Mainframe Servers VMware 1 Note to Presenter: View in Slide Show mode for animation. This slide depicts the evolution of storage networking technologies. This presentation will cover the benefits of SAN versus DAS, some of the applications like backup and replication that are made easier in a SAN environment, and then we’ll talk about a new protocol, Fibre Channel over Ethernet (FCoE). Networked storage Fibre Channel SAN 2 FCIP/iFCP Connects geographically dispersed SANs Low cost and easy to deploy for disaster recovery solutions 3 4 iSCSI/NAS Consolidates small or isolated servers Offers low-cost server attachment NAS is ideal for files and unstructured data 3 FCIP/iFCP Disaster recovery site 4 iSCSI/NAS Remote/isolated servers 5 Infiniband Low latency, high bandwidth Ideal for high-performance computing (HPC) 6 Fibre Channel over Ethernet Converges LAN and SAN traffic on single link Lowers operational costs (cabling and Converged Network Adapters) Scalability for virtual environments

9 EMC Celerra NX4 August 2008 EMC Clariion Storage Note to Presenter: Present to customers and prospects to provide them with an overview of the EMC Celerra NX4 unified storage platform. For information about other members of the Celerra family, see the "Customer Presentation: EMC Celerra Family" or "Customer Technical Presentation: EMC Celerra Family Technical Review." Both presentations are on Powerlink at this path: Products > Hardware/Platforms > Celerra Family > Presentations. Industry leading Virtual Storage Arrays for the mid-market

10 EMC CLARiiON AX4 January 2009
2009 CLARiiON Family Complete Range of Affordable and Easy-to-Use Storage Platforms AX4 CX4-120 CX4-240 CX4-480 CX4-960 EMC’s CLARiiON family sets the standard for networked storage. In 2005, CLARiiON was clearly established as the leading platform of choice for midrange storage. It delivers the optimized performance, scalability, and advanced capabilities your business needs to manage ever-escalating data volumes while helping you continue to meet today’s demanding service levels. In 2006, EMC raised the bar by introducing new platforms that deliver a complete range of affordable and easy-to-use storage platforms. These platforms included the CLARiiON AX150—a cost-effective, easy-to- use, entry-level networked storage system—and the CLARiiON CX3 UltraScale series. The CLARiiON CX3 UltraScale series is the third-generation CLARiiON CX storage platform. The unique combination of a breakthrough architecture design and advanced software capabilities enables the CLARiiON CX3 UltraScale series to meet the growing IT challenges of today’s midsize and large enterprises—scaling system capacity and performance, simplifying management in complex environments, and delivering increasing levels of information availability and protection for critical applications and data. The CLARiiON CX3-10 was introduced in early 2007—an entry-level system that leverages the reliability and ease of use of the CLARiiON CX3 UltraScale series. The CLARiiON AX4 represents the next generation, bringing to the table the ability to scale capacity and functionality in a way that has never been offered to growing businesses. Proven software functionality 10

11 Customer Requirements for Networked Storage
EMC CLARiiON AX4 January 2009 EMC CLARiiON AX4 January 2008 Customer Requirements for Networked Storage Affordable Budgets aren’t all flexible Easy to use Not everyone is a storage specialist Highly available Everyone’s applications are critical Clear growth path Requirements will change CLARiiON AX4 was designed with affordability and ease of use for customers with minimal storage experience in mind. The system has several product advantages that separate it from the all other entry- level storage offerings. As noted, CLARiiON AX4 is easy to use for anyone—especially those who are not storage specialists. Users are able to quickly deploy the system and, with iSCSI connectivity that simply plugs into their existing IP network, becoming a storage specialist is any easy task. Also, CLARiiON AX4 is based on CLARiiON hardware and software technology that has proven to have the highest Five 9s (or percent) availability in the CLARiiON CX series. CLARiiON AX4 offers a very clear growth path as well. The scalability of CLARiiON AX4 is not only evident in terms of capacity and connectivity; but its advanced software capabilities are available as well to support your current or future requirements. 11

12 EMC CLARiiON AX4 January 2009
Entry-Level iSCSI Storage System for Small-to-Medium Businesses Simple, highly available storage system Unmatched comprehensive suite of software is included Ideal growth path for customers consolidating for the first time Optional software functionality and services allow growing environments to evolve Designed to enable key elements of VMware environments The CLARiiON AX4 extends the capabilities of the CLARiiON AX series by bringing the benefits of networked storage—including consolidation and powerful protection—to a broader range of customers and providing a cost-effective alternative to direct-attached storage. 12

13 CLARiiON AX4 Storage Systems
EMC CLARiiON AX4 January 2009 EMC CLARiiON AX4 January 2008 CLARiiON AX4 Storage Systems Highly available iSCSI or Fibre Channel storage Scales from 4 to 60 drives (up to 60 TB) Mix serial-attached SCSI (SAS) and serial ATA (SATA) drives SAS for I/O-intensive applications SATA for cost-effective high capacity Comprehensive suite of included management software and functionality Optional EMC value-added software Choice of Enhanced or Premium support options Scalable, entry-level storage 60 TB CLARiiON AX4 is available in either iSCSI or Fibre Channel versions. iSCSI is ideal for those consolidating storage for the first time since customers get the convenience of deploying it on their existing IP network and can leverage their IP skill sets. And the Fibre Channel version may be attractive to those who have already deployed a Fibre Channel SAN. CLARiiON AX4 scales from 4 drives all the way up to 60 drives within the same array and offers the flexibility to mix SAS and SATA drives within the same system and drive shelf, resulting in the most cost- effective tiered storage model, especially for small environments. SAS drives are ideal for applications that require performance and high-capacity/low-cost SATA drives such as backup to disk and file sharing. With 1 TB SATA drives available within a quarter of launch, the maximum raw capacity grows to 60 TB. CLARiiON AX4: Is available in single or dual controller models. Comes standard with a rich set of software features and supports software functionality for more advanced requirements. Supports Windows, Linux, Netware, Solaris, IBM AIX, HP-UX, and VMware server platforms—the widest range of any competitive product. Offers the option of a Premium-level, four-hour response, warranty upgrade to its standard, three-year Enhanced-level warranty. 600 GB Entry-level storage consolidation High-growth environment with advanced requirements 13

14 EMC CLARiiON AX4 January 2009
AFFORDABLE, SIMPLE, AND SCALABLE NETWORKED STORAGE Architecture Single or dual storage controllers One Intel Xeon processor per Storage Processor 1 GB cache memory per Storage Processor Intermix SAS and SATA within same disk array enclosure Connectivity 64 high-availability hosts (physical or virtual) Two front-end 1 Gb/s iSCSI ports per SP or two front-end 4 Gb/s Fibre Channel ports per SP SAS back-end expansion—one port per SP Virtual LUN technology enables tiering within the system Scalability Up to 512 LUNs From 4 to 60 drives 146 GB, 300 GB and 450 GB 15K rpm SAS drives 400 GB 10K rpm SAS drives 750 GB and 1 TB SATA drives CLARiiON AX4 can be purchased with single or dual controllers. A second controller is required for scaling beyond the first drive enclosure and adding SAS drives. As noted in the previous slide, SAS drives are the new performance drives for CLARiiON AX4. Leveraging Intel Xeon processors, CLARiiON AX4 provides a flexible, reliable storage solution for your business. There is 1 GB of cache allocated to each Storage Processor. The system starts at a minimum configuration of 4 SATA drives and can scale to 12 SATA drives in the first enclosure. From there you can add up to 60 SATA and SAS drives and mix them as desired within each enclosure. Again, the SAS and SATA drive options provide you with performance and high-capacity capabilities respectively. You also have the ability to connect up to 10 hosts to the entry configuration, which can scale up to 64 hosts. CLARiiON AX4’s iSCSI or Fibre Channel connectivity option allows you two front-end ports per Storage Processor. CLARiiON AX4 supports a broad list of operating systems for customer flexibility. Ideal for: Entry-level storage consolidation VMware environments Department and branch office requirements 14

15 MetaLUN Technology: Efficient Storage Provisioning
EMC CLARiiON AX4 January 2009 EMC CLARiiON AX4 January 2008 MetaLUN Technology: Efficient Storage Provisioning Real-time LUN expansion allows quick creation of new virtual machines New capacity immediately available to VMware ESX Server No reboot necessary Raw device mapping (RDM) and virtual machine file system (VMFS) support Efficient use of IT resources Virtual Machines APP APP APP APP APP APP APP APP OS OS OS OS OS OS OS OS Note to Presenter: View in Slide Show mode for animation. MetaLUN technology allows you to harness the power of data mobility and resource flexibility. After all, data mobility and resource flexibility are two main drivers for deploying a virtualized server environment. Being able to quickly and nondisruptively deploy new servers has literally changed the game in information technology. MetaLUN and virtual LUN technologies on CLARiiON AX4 complement these drivers towards server virtualization, as they allow for real-time/online expansion of LUNs and transparent volume movement respectively, with no interruption to host I/O. MetaLUNs are created when a single LUN is expanded via several methods—concatenation, striping, or both. When virtual machines require additional capacity, users easily provide additional capacity to their application with metaLUN technology. The real-time LUN expansion also supports the quick creation of new virtual machines. And with the new capacity immediately available to the VMware ESX Server, no reboot is necessary, making this functionality imperceptible to the host application. Both raw device mapping and virtual machine file system are supported with metaLUNs, and users can leverage this key technology to make efficient use of their storage resources in a VMware environment. EMC channel partners also offers users the best practices needed to implement metaLUNs in dynamic VMware deployments. VMware ESX Server MetaLUN Technology CLARiiON AX4 15

16 Virtual LUN Technology: Enable ILM for VMware
EMC CLARiiON AX4 January 2009 EMC CLARiiON AX4 January 2008 Virtual LUN Technology: Enable ILM for VMware Tier virtual machines within CLARiiON AX4 Alter performance characteristic of virtual machine file systems Nondisruptive to virtual machines and applications Virtual Machines APP APP APP APP APP APP APP APP OS OS OS OS OS OS OS OS With CLARiiON AX4, users have the capability to mix a wider variety of drive types within a single frame. This functionality to mix SATA and SAS in a single frame complements the economics found only with server virtualization. Provided free of charge for CLARiiON customers, virtual LUNs make possible the ability to tier virtual machines within the system—between drive types, online, and nondisruptively. The resource flexibility to move virtual machines within the array, based on the application performance requirements, is now possible. Note to Presenter: Click now in Slide Show mode for animation. In the event that a virtual machine becomes less critical, virtual LUNs can be used to nondisruptively migrate information to a cost-effective tier of online storage. This type of migration may happen at different points in the business cycle. For example, at the end of a quarter, when additional virtual machine performance is needed for mission-critical, data-processing applications, the virtual machines can be migrated between different drive types using virtual LUN technology. Virtual LUNs can also be used when reconfiguring the system layout or adding additional capacity. This technology makes CLARiiON one of the most flexible, midrange, networked storage systems—allowing you to manage and change the system configuration as your VMware environment changes and grows. VMware ESX Server SAS SAS SAS FC FC FC Virtual LUN Technology SATA SATA SATA APP OS SATA APP OS SATA SATA APP OS CLARiiON AX4 16

17 Comprehensive Suite of Included Software
EMC CLARiiON AX4 January 2009 EMC CLARiiON AX4 January 2008 Comprehensive Suite of Included Software Web-based management via EMC Navisphere Express Manage and monitor from anywhere Create, expand, and move volumes dynamically Array-based snapshot capabilities Simplify online backup without impacting server performance Path management and failover ensure consistent application availability Virtual LUN technology Move data nondisruptively between different drive types and RAID Groups Alter performance characteristics of VMware virtual machines with applications online CLARiiON AX4 continues to lead with a simple, intuitive, and proven easy-to-use user interface, and user- friendly elements such as improved installation documentation, configuration wizards, and Web-based management tools. Designed for the server and network-centric environments, CLARiiON AX4’s Web-based interface—Navisphere Express—allows users to manage and monitor their storage environment from anywhere on the network. The management tool offers simple user wizards to provision storage in seconds and array-based snapshots for data protection, backup, and restoration. Path management and failover via EMC PowerPath is also bundled with the CLARiiON AX4 to offer load balancing and high availability between storage and servers. Finally, virtual LUN technology allows you to nondisruptively move data between drive types or RAID Groups to meet performance requirements. 17

18 Optional EMC Value-Added Software
EMC CLARiiON AX4 January 2009 EMC CLARiiON AX4 January 2008 Optional EMC Value-Added Software Navisphere Manager for centralized management of multiple CLARiiON systems SnapView for nondisruptive backup and fast operational recovery from disk Replication Manager for integration with Microsoft Exchange, Microsoft SQL Server, and Oracle MirrorView /S/A - Array-based replication for disaster recovery (FC models) Navisphere Analyzer for performance analysis CLARiiON AX4 offers a range of optional capabilities and services to meet more advanced customer requirements: Navisphere Manager, available March 2008, offers multi-array management (CLARiiON AX4, CLARiiON CX series, and CLARiiON CX3 UltraScale series) and access to a range of array-based replication software. SnapView provides full local replication for CLARiiON AX4, including multiple, point-in-time snapshots as well as full-volume copies (clones) for applications such as backup and test and development. MirrorView, synchronous or asynchronous, delivers array-based remote replication for disaster recovery purposes. SAN Copy enables high-speed data copy between CLARiiON AX4 and CLARiiON CX arrays as well as non-EMC arrays for data migration and edge-to-core environments such as remote offices. Note to Presenter: The array-based remote replication software such as MirrorView and SAN Copy are only supported with the Fibre Channel versions of CLARiiON AX4. RepliStor is available as a Windows host-based replication offering for iSCSI systems. Replication Manager provides replica discovery, configuration, and scheduling as well as integration with applications such as Microsoft Exchange and SQL Server, and Oracle. Navisphere Analyzer provides detailed, real-time performance information about CLARiiON arrays, enabling users to evaluate performance patterns and trends before problems occur. 18

19 Introducing the CLARiiON CX4 Series
EMC CLARiiON CX4 Series August 2008 Introducing the CLARiiON CX4 Series SERVICE LEVELS SCALABILITY EMC’s CLARiiON family sets the standard for networked storage. Here you see a picture of the CLARiiON CX4 series that can deliver up to twice the application performance and twice the scalability of the CLARiiON CX3 UltraScale series. The CLARiiON CX4 series is the fourth-generation CLARiiON CX storage platform. The line-up includes the CLARiiON CX4-120, CX4-240, CX4-480, and CX You’ll notice that the last three digits of the model numbers align with the maximum number of drives that each system supports. All CLARiiON CX4 models come pre-configured with Fibre Channel and iSCSI connectivity as well as 4 Gb/s iSCSI and 4 or 8 Gb/s Fibre Channel connectivity, depending on the model. CX4-960 Up to 960 drives 32 GB cache Standard 8 Fibre Channel/4 iSCSI Maximum 32 front-end Fibre Channel and/or iSCSI Flash drives CX4-480 Up to 480 drives 16 GB cache Standard 8 Fibre Channel/4 iSCSI Maximum 24 front-end Fibre Channel and/or iSCSI Flash drives CX4-240 Up to 240 drives 8 GB cache Standard 4 Fibre Channel/4 iSCSI Maximum 20 front-end Fibre Channel and/or iSCSI CX4-120 Up to 120 drives 6 GB cache Standard 4 Fibre Channel/4 iSCSI Maximum 16 front-end Fibre Channel and/or iSCSI

20 CLARiiON CX4 Series: Optimized for Virtualized Environments
EMC CLARiiON CX4 Series August 2008 CLARiiON CX4 Series: Optimized for Virtualized Environments Shared storage The right connectivity, availability, and performance at the right cost VMware VMotion • UltraFlex technology • Flash drives • Five 9s Backup and recovery Making backup-to-disk more affordable and energy efficient VMware Consolidated Backup (VCB) • low power SATA • drive Spin Down Replication Disaster recovery that is rapid, reliable, manageable, automated VMware Site Recovery Manager (SRM) • RecoverPoint • MirrorView/S Resource management Efficiently meet service levels with end-to-end quality of service VMware Distributed Resource Scheduler (DRS) • Navisphere Quality of Service Manager • Virtual Provisioning • Virtual LUN Virtual Machines APP OS ESX Servers VirtualCenter Management Server VMFS Enterprise Storage Network Servers Virtual SMP Consolidated Backup DRS High Availability Note to Presenter: “Virtual SMP “on the slide graphic is VMware Virtual Symmetric Multi-Processing. “VMFS” is VMware Virtual Machine File System. CLARiiON CX4 is optimized for VMware environments. CLARiiON’s full integration with VMware extends the value of virtualized server environments through… Shared storage: CLARiiON CX4 delivers the highest levels of reliability and availability required for VMware environments. With the expandable connectivity options of UltraFlex technology, Flash drive support, and twice the performance and scale, customers can take advantage of CLARiiON CX4 while leveraging VMware VMotion capabilities. Backup and recovery: CLARiiON CX4 and VMware Consolidated Backup (VCB) make backup-to-disk more affordable and energy-efficient utilizing drive Spin Down with low power SATA II drives in VMware environments. Replication: You can leverage VMware Site Recovery Manager using RecoverPoint or MirrorView/S software to simplify and automate disaster recovery setup, failover, failback, and testing, and ensure the proper execution and management of recovery plans. Resource management: CLARiiON-integrated Navisphere Quality of Service Manager with VMware Distributed Resource Scheduler provides end-to-end application service-level management from the virtual server to CLARiiON storage. Now let’s look at a few examples. All backed by EMC-qualified Reference Architectures, best practices, and supporting technical validation documents

21 CLARiiON CX4: Next-Generation Innovation for the Mid-tier
EMC CLARiiON CX4 Series Competitive Overview July 2008 CLARiiON CX4: Next-Generation Innovation for the Mid-tier Flash drives Tier “0” storage with 30 times more IOPS Virtual Provisioning Increased utilization and easy provisioning Drive Spin Down; low-power SATA; Adaptive Cooling New energy-efficiency technologies UltraFlex technology Dual protocol, Hot pluggable, Future-ready Note: View in Slide Show mode for animation. 64-bit FLARE + multi-core processors Two-times performance and scale; Persistent Cache Concurrent local and remote (CLR) replication RecoverPoint integration to simplify deployments CLARiiON CX4 Next-generation architecture

22 New UltraFlex Technology
EMC CLARiiON CX4 Series August 2008 New UltraFlex Technology Designed for Flexibility, Expansion, and Future Technologies FUTURE CONNECTIVITY i.e., 8 Gb/s Fibre Channel, 10 Gb/s iSCSI Flexibility to mix and match Fibre Channel and iSCSI Easy, online expansion via hot pluggable IO modules Upgrade IO modules to accommodate future technology changes and integrate with existing investments The next thing Fibre Channel and IP Fibre Channel and IP UltraFlex technology is a combination of the new modular connectivity design and unique FLARE software capabilities that delivers flexibility, easy expansion, and support for future technologies. All CLARiiON CX4 series systems offer the flexibility of dual-protocol support with both Fibre Channel and iSCSI as the base configuration. Note to Presenter: Click now in Slide Show mode for animation. UltraFlex technology also enables online expansion via hot-pluggable IO modules. This new CLARiiON CX4 capability gives you the ability to determine, throughout the life of the system, the right mix of protocols to support their connectivity requirements. And when more Fibre Channel or iSCSI is needed, it can be added easily and nondisruptively. CLARiiON UltraFlex technology has also been designed to accommodate future technologies as they become available. This “future-ready” feature allows you to invest in CLARiiON CX4 series today, while knowing that you’ll be able to easily integrate new technologies, such as 8 Gb/s Fibre Channel and 10 Gb/s iSCSI, when you are ready. Fibre Channel base iSCSI base Fibre Channel add iSCSI add iSCSI base Fibre Channel base Open slot Open slot Open slot Open slot

23 CLARiiON Virtual Provisioning
EMC CLARiiON CX4 Series August 2008 CLARiiON Virtual Provisioning Simple to create Assign a pool name (e.g., “Test and dev pool 2”) Select resources (e.g., # of disks or GB capacity) Choose your protection level (e.g., RAID 5 or 6) Simple to assign Select a pool Choose a host Specify virtual capacity Simple to manage Expand pools nondisruptively Monitor usage versus virtually allocated capacity Trigger alerts and generate reports LOGICAL APPLICATION USER VIEW Common Storage Pool User A 10 GB User B User C Physical Allocation 3 GB 4 GB Note to Presenter: View in Slide Show mode for animation. Then next new innovation is software-based. New CLARiiON Virtual Provisioning allows users to present an application with more capacity than is physically allocated to it in the storage array. CLARiiON Virtual Provisioning simplifies and accelerates processes and delivers “just-in-time” capacity allocation and improved utilization. Virtual pools are easy to create whereby you simply assign a name, select the drive types and capacity amounts, and choose the appropriate RAID level for protection. To quickly allocate capacity, the user simply selects a pool, chooses the host, and specifies the virtual capacity amount to allocate. Once capacity is allocated, CLARiiON Virtual Provisioning has the capabilities to monitor the usage versus pre-set thresholds and automated alerts so that pools can be expanded nondisruptively. Note to Presenter: CLARiiON Virtual Provisioning will be available in October 2008 and supports advanced software capabilities, including Virtual LUN, Navisphere Quality of Service Manager, Navisphere Analyzer, and SnapView. Supports advanced capabilities: Virtual LUN, Navisphere Quality of Service Manager, Navisphere Analyzer, SnapView

24 Navisphere Quality of Service Manager and Navisphere Analyzer
EMC CLARiiON CX4 Series August 2008 Navisphere Quality of Service Manager and Navisphere Analyzer Manage, Optimize, and Measure Application Service Levels Medium Priority High Priority Low Priority File services OLTP Test and development Available Performance With Navisphere Quality of Service Manager Manage CLARiiON resources based on service levels Monitor and tune storage resources based on performance objectives Optimize performance based on policy management Set performance goals for critical applications Set limits on lower priority applications Schedule policies to run at different intervals Measure and control storage based on different metrics Response time (e.g., Microsoft Exchange) Bandwidth (e.g., backup to disk) Throughput (e.g., OLTP applications) Provides real-time and historical CLARiiON performance data Pinpoints performance bottlenecks Additional savings can be realized by effectively consolidating more in a single array. Navisphere Quality of Service Manager makes this possible with CLARiiON CX4 by optimizing application performance within the CLARiiON array. Letting you decide which applications get more of the available system resources enables you to meet service levels on an application-by-application basis. This means you don’t run the risk of sacrificing performance as you add more applications to the array.

25 Businesses are focusing on “Information Lifecycle Management”
What is Information Lifecycle Management (ILM)? Information Lifecycle Management Business Considerations - Example Retention cycle - Does the information need to be retained for a specific period for a corporate governance or regulatory purpose? Disposition cycle - Once the retention cycle is complete, should the information be disposed of completely archived to a lower-cost media ? Does the information need to be electronically shredded after the retention cycle is expired? Archival cycle - Does the information need to be archived for long periods? If so, does this archival need to be stored separately from the original? Access frequency - How frequently or infrequently is the information accessed once created? Will it be "Write once / Read many" or "Write once / Read rarely" or will it have a more active access frequency? Read / Write performance cycle - Based on the access frequency of the data what is the required performance for both read and write operations? What technologies are appropriate for these requirements? Read / Write permissions - Does the information need to be stored on non-erasable, non-rewritable media? Recovery performance cycle - How quickly does the information need to be recovered? Security Issues - How will the compromise of this information at different points in its lifecycle effect the business? The ILM Process With all of that said, ILM has in a short period become the common descriptor for the process of managing data throughout its lifecycle. While DLM is required to implement ILM, ILM is the umbrella term. The entire process of ILM involves multiple steps as we outlined in our initial paper. Those steps are: Assessment Socialization Classification Automation Review The process of managing business data throughout its lifecycle from conception until disposal in a manner that optimizes storage at the lowest cost

26 Importance of Tiered Storage
ILM matches the business value of the data to the value of the hardware Qualifying data into “tiers” based on business value to lower TCO Improve service levels to users Expensive FC disk is used for important data FATA disk can be used for 2nd tier of data Tape for off-line storage

27 Advanced Storage Tiering Capabilities
EMC CLARiiON CX4 Series Competitive Overview July 2008 Advanced Storage Tiering Capabilities Support multiple application tiers without multiple arrays Competitor's Tiering Disparate storage platforms Multiple management tools High overhead and support costs Tier 0 Flash drives Virtual Provisioning Tier 1 Tier 2 Tier 3 Note: View in Slide Show mode for animation. Tier 1 15K FC disks Optimize performance and cost based on service levels Navisphere Quality of Service Manager Tier 2 10K FC disks Virtual LUN Technology Tier 3 1 TB SATA Leverage common storage management and functionality

28 Flash Drives for Tier “0” Requirements
EMC CLARiiON CX4 Series August 2008 Flash Drives for Tier “0” Requirements Faster performance 30 times IOPS and less than 1 millisecond response time More energy efficient 38 percent less per terabyte and 98 percent less per IO Better reliability No moving parts, faster RAID rebuilds IO per second Response Time 1 Flash drive 1 15K Fibre Channel drive 10 15K Fibre Channel drives 30 15K Fibre Channel drives Note to Presenter: View in Slide Show mode for animation. EMC is also the first and only vendor to introduce Tier “0” Flash drives to the midrange. This is a significant accomplishment, especially considering that EMC has the most intensive and lengthy qualification processes in the industry. CLARiiON’s Flash drives are the same Flash solid-state drive (SSD) technology that EMC delivered early in on Symmetrix DMX-4 series systems. These are not the same as flash drives in consumer electronics. They are enterprise-class Flash drives that provide ultra-fast read and write performance for IO- intensive applications and provide the best response times. As a result, CLARiiON CX4 is able to offer Tier “0” storage for breakthrough performance, providing 30 times the IOPS of a 15K Fibre Channel drive and consistently delivering less than 1 millisecond response times. CLARiiON Flash drives are well-suited for applications with demanding IO requirements such as Business Intelligence and analysis, Seismic Analysis and Survey, and database log tables. Flash drives are more energy efficient with 38 percent less energy required per terabyte and 98 percent less per IO. CLARiiON Flash drives also deliver better reliability than traditional disk drives since they have no moving parts and provide faster rebuilds. Note to Presenter: CLARiiON Flash drives will be generally available in October 2008 with initial support on the CLARiiON CX4-960. First midrange storage array to support Flash drives Flash drives

29 Low-Power SATA II Drives for Archive, B2D
EMC CLARiiON CX4 Series August 2008 Low-Power SATA II Drives for Archive, B2D 1 TB Data on Different Capacity/Performance Drives 96% 6,096 kWh/yr New 1 TB low power SATA II drives further extend cost-effective, tiered storage options within the CLARiiON CX4 series. These new low power drives deliver the highest density at the lowest cost and requires 96 percent less energy per terabyte than 73 GB 15K rpm Fibre Channel drives. In addition, when compared to a traditional 1 TB SATA drive, the new low power drive requires 32 percent less energy per terabyte. 91% 3,048 kWh/yr 81% 66% 1,434 kWh/yr 49% 787 kWh/yr 32% 525 kWh/yr 393 kWh/yr 267 kWh/yr 15K 73 GB 15K 146 GB 10K 300 GB 7.2K 500 GB 7.2K 750 GB SATA II 7.2K 1 TB SATA II 5.4K 1 TB SATA II HIGH-CAPACITY DISKS CONSUME LESS ENERGY

30 Is Your Business Protected ?
Perception versus Reality “It’s likely that IT operations professionals are crossing their fingers and hoping a disaster won’t hit, while business executives have no idea how vulnerable they really are to significant losses – or to going out of business altogether.” Forrester Research, 2007 Regulation, corporate governance and terrorism concerns encourage awareness of vulnerabilities Yet there continues to be a “protection gap” between business and IT executives The question ‘”How Effectively is Your Business Protected” can elicit a range of responses from various employees within a given company. In some respects, there has never been higher awareness by corporate executives regarding the vulnerabilities of not having sufficient protection of a key corporate asset, i.e., information. Devastating disasters and disruptions such as 9/11, the European floods of 2005, and Hurricane Katrina are just a few of events which have encouraged businesses to seriously evaluate their preparedness. However, there continues to be a perception gap between the levels of protection that IT executives know actually exist, and business executives that are typically not aware of the level of vulnerability to significant losses. The quote on this slide comes from Forrester’s whitepaper entitled “Six Years After 9/11, Most Firms are Not Ready for Another Disaster,” 30

31 Information Protection = RPO, RTO, and TCO
Recovery Point Objective (RPO) How much data loss? Recovery Time Objective (RTO) How long to restart and access applications? Days Weeks Hrs. Sec. Min. Automation Replication Restore from tape Tape backup This chart depicts the key components of service level as it applies to Recovery Point Objectives and Recovery Time Objectives, along with a sampling of where major Protection categories fit in relation to these criteria. RTO, i.e., the recovery time requirement, may range from seconds to days, and higher service level requirements typically are expressed in minutes or even seconds. EMC’s synchronous replication products typically enable restart in minutes. Then the question is “when I restart, as of what point in time prior to the event am I restarting from?” The answer to that question determines data loss….with sensitivity to data loss ranging from zero to days. Most typical mission-critical applications require data loss to be zero to only seconds. Synchronous replication or continuous data protection technologies enable minimizing data loss to at, or near, zero. Bear in mind that distance may be a factor too, in that it can limit synchronization and as a result, longer distances typically preclude zero data loss. Total Cost of Ownership (TCO): Cost of acquiring and maintaining BC/DR infrastructure (capital, power, communications, processes, people)

32 What If You Were Able to Effectively
Meet protection service-level requirements on a consistent basis Restore your applications, mailboxes, files... or entire site in a timely manner Implement a cost-effective DR strategy with full confidence in your recovery processes Recover at a remote site without the headaches Incorporate virtual environments into existing BC/DR infrastructure This slide describes an ideal Information Protection scenario. Service levels are consistently met. Applications and data can be rapidly restored – as well as an entire site if necessary. A DR strategy is in place that is cost-effective, and supported by strong recovery processes. Recovery can take place at a remote site without needing to rely on tape – with its inherent unreliability. Both physical and virtual environments are protected within a single BC/DR infrastructure. The assets for protecting your information can be leveraged to make the overall organization more productive enabling parallel processes to be conducted, and alleviating conflicting use of data. 32

33 Different Ways to Replicate…
Choices to Meet Customer Requirements ARRAY-BASED Performance Scalable Management HOST Easily deployed Flexible Cost effective NETWORK-BASED Heterogeneous platforms Asynchronous CDP Let’s review some of the different ways you can replicate. EMC has many options to fit your specific situation, budget, and SLAs. Additionally, Recovery Time and Recover Point objectives will play a critical role in determining which solution works best for you. Array-based—or block-based—replication provides the highest level of performance as measured by lowest RTO and RPO, and is the most scalable solution. If you need a zero-data loss solution, such as an airline might need for its reservation system, you’ll need array-based replication. Network-based based replication like EMC RecoverPoint allows replication across heterogeneous platforms, more specifically, different array types. It provides continuous data protection in asynchronous environments. Finally, EMC RepliStor is our server-based file-level replication solution. It is very easily deployed and very flexible as it works with any storage array and network, and replicates over any distance for Windows environments. It’s also at the lowest cost point while still providing robust RTO and RPO, just not to the level of array and network-based replication. Recovery points and times range from seconds or minutes to just hours depending on numerous factors including network bandwidth, application and data scale, and servers. It is critical to match your specific RTO/RPO needs, environment, and budget to the right tiered recovery management replication solution. The first step is of course start with recovery—what needs to be recovered, how fast, and how much data loss is acceptable. Oftentimes in large environments customers use a combination of the above replication technologies to protect their data, because all data does not have the same business value and therefore doesn’t need the same level of protection. This tiered protection allows customers to match protection type with data value.

34 CLARiiON’s Array-Based Remote Replication Software
EMC CLARiiON CX4 Series August 2008 CLARiiON’s Array-Based Remote Replication Software MirrorView/Synchronous RPO: Zero seconds Both images identical Limited distance High network bandwidth One primary to one or two secondaries Limited distance Primary Secondary 4 2 3 1 CLARiiON offers value-added, remote replication software that enables array-based replication. These software offerings are designed to solve a number of business problems such as disaster recovery, data mobility, data consolidation, and more. There are many criteria that can be used to select the right software for your environments—for example, RPO (recovery point objective), distance, network bandwidth, operational complexity, data-change rate, application-IO profile, etc. MirrorView/Asynchronous RPO: 30 minutes to hours Target updated periodically Unlimited distance Restartable copy on secondary if session fails Optimized for low network bandwidth (consumes 100 Mb/s maximum) One primary to one secondary Unlimited distance Primary Secondary 5 2 1 3 4 34

35 EMC RepliStor Overview
IP Network Host-based replication for Windows Asynchronous, real-time replication over unlimited distances Over LAN and WAN Automated failover during server outage Replicates changed data Open and closed files, directories Sub-file level replication Microsoft VSS integration for increased protection Exchange 2003, Exchange 2007 SQL Server 2005 Windows File System Easy to use Centralized management GUI Configuration wizards Remote installation and upgrade Scheduling, user rights and security options 32 and 64 bit Windows OS support Protects VMware and Hyper-V environments Flexibility to work with any storage array Cluster aware RepliStor RepliStor 2 Asynchronous Replication 1 3 Where does RepliStor fit in? If you’re in a Windows environment and know that backups won’t meet your RTO and RPO objectives and you also know that you don’t need a zero-data loss solution, RepliStor provides you a great solution. It’s an affordable host-based replication solution for disaster recovery, branch office data consolidation and data distribution, providing protection between backups with just minutes of data loss and the ability to recover within minutes or hours. It’s also a proven, reliable solution, having been in the market for 12 years and with more than 20,000 customers. Let’s review some of RepliStor’s key features and functionality: RepliStor provides asynchronous, multi-threaded real-time replication. Replicating files, directories, and the registry over LAN or WAN means that you can protect your critical data by creating replica’s instantly with no distance limitations to where you want that replicated data to reside! Automated failover during server outage (provides manual option also) means that if you experience a server outage, RepliStor will automatically begin the recovery process for you without human intervention— speeding your recovery time in those instances. RepliStor leads the way with the superior server alias fail-over capabilities providing greater reliability. RepliStor replicates changed data from the source to the target, including open and closed files. Furthermore, RepliStor doesn’t have to replicate a complete file when changes are made to it. It can replicate at the sub-file level. RepliStor is also integrated out-of-the-box with Microsoft’s Volume Shadow Copy Service technology. VSS creates application consistent point-in-time snapshots allowing RepliStor to ensure recovery of Exchange 2003 & 2007, SQL Server 2005, and Windows file system data in case the real-time replica is damaged by a virus for example. RepliStor is very easy to use with a centralized management GUI for managing the entire RepliStor environment, configuration wizards for VSS, installation wizards for new installs upgrades and uninstalls as well as a utility grabber wizard for automatically collecting system information for problem resolution. Scheduling options allow customers to replicate changes in real-time or on a schedule; throttle replication to control bandwidth usage or pause updates. With user roles and rights, multiple users can be given account access to RepliStor with varying degrees of privileges. It supports 32 and 64-bit systems to meet the needs of your diverse Windows infrastructure. It works with heterogeneous storage hardware allowing for flexibility to work with direct attached storage as well as any storage array (NAS or SAN) in your environment including EMC and non-EMC storage. Use RepliStor in physical or virtual VMware or Hyper-V environments. RepliStor can work in a clustered or non-clustered environment. Unlimited distance Primary Site Secondary Site RepliStor observes data written to storage RepliStor replicates changes to target RepliStor writes changes at secondary site

36 RepliStor Protects in Virtual Environments with VMware and Hyper-V
Cost-effective, robust data protection Replicates data within Windows virtual machines PV, VV, VP Supported virtual environments VMware Server and VMware ESX Server Windows guest OS Hyper-V Parent and Windows Child partitions Virtual licensing flexibility Licensed per physical server Single virtual license installs RepliStor on unlimited virtual machines PHYSICAL TO VIRTUAL VIRTUAL TO VIRTUAL With virtualization so common in today’s IT environments, RepliStor can help you protect your virtualized environments—both in mixed physical and virtual or in what we call “Virtual to Virtual” configurations. This way, you can take advantage of all the benefits of a virtualized environment without sacrificing your peace of mind from protecting your data within these virtual environments. And remember with RepliStor, there are no distance limitations— replicate locally or over wide areas. RepliStor provides cost effective, robust protection. It supports VMware Server, VMware ESX Server Windows guest OS, Hyper-V Parent and Windows Child partitions. In physical to virtual VMware configurations, RepliStor replicates data from physical servers to virtual machines running Windows in a VMware virtualized environment at a remote site. The Windows-based virtual machines in VMware would host the applications and data from the primary physical site in the event of a fault or disaster. In a virtual to virtual configuration, same protection, except RepliStor is running and replicating in virtual machines at both the production and target remote site. RepliStor also has superior virtual licensing, providing the most flexibility and value, by allowing an unlimited number of virtual machines to be running RepliStor per physical server. Given that you could have up to 20 virtual machines per physical server, the opportunity for savings and flexibility with RepliStor is unmatched.

37 CLARiiON—#1 in Midrange External RAID (IDC)*
EMC CLARiiON CX4 Series August 2008 CLARiiON—#1 in Midrange External RAID (IDC)* The Proven Midrange Storage Solution Optimized for virtualized environments Unique software, system-level capabilities, and integration Lowest cost of ownership The most affordable and highest performance midrange platform in the market Best energy efficiency Innovative, energy-efficient capabilities Highest availability—Five 9s System- and site-level high availability and data integrity features ease of use Nondisruptive data mobility Comprehensive “in-the-box” mobility and heterogeneous data migrations Easiest to use Easy for customers and partners to install, manage, and scale As you can tell, CLARiiON CX4 can add a lot of value for your business, both through its innovation and the impacts it can have on your everyday requirements. CLARiiON CX4 * Midrange External RAID Market based on IDC product-line estimates

38 EMC Celerra NX4 August 2008 Affordable Unified Storage Consolidation
Note to Presenter: Present to customers and prospects to provide them with an overview of the EMC Celerra NX4 unified storage platform. For information about other members of the Celerra family, see the "Customer Presentation: EMC Celerra Family" or "Customer Technical Presentation: EMC Celerra Family Technical Review." Both presentations are on Powerlink at this path: Products > Hardware/Platforms > Celerra Family > Presentations. Affordable Unified Storage Consolidation

39 Multi-Protocol Storage—Critical for VMware
VMware Infrastructure Data Center Shared Templates ESX Cluster–“VDI” Desktop VMs NAS/iSCSI ESX Cluster–“Big I/O” SharePoint, DW, DSS Fibre Channel SAN ESX Cluster–“Simple” AD, App Servers, Exchange 2007 As users traverse the various phases of VMware deployment, varying demands and requirements are placed on the storage environment. A user may start by implementing the simplest possible storage infrastructure, leveraging a connectivity model that is comfortable, such as iSCSI. This may meet the initial requirements for the Pilot and Light-Use phases, but as the workload requirements change with more applications being consolidated, the storage solution selected in the early phase needs to expand to meet these new requirements. <CLICK> As more VMs are rolled out, there is a need for shared templates and storage to standardize the process. NAS protocols like CIFS (Windows) or NFS (UNIX/Linux) are ideal for this. Most Windows applications also benefit from file shares. For virtual desktops and clustered VMs, IP storage (NAS and iSCSI) becomes the primary connectivity choice. As Tier 1 applications with big I/O and throughput requirements are deployed, Fibre Channel protocol may be required. EMC’s multi-protocol platforms are ideal through the life of the virtual infrastructure roll-out. By providing purpose-built, as well as cost-effective unified storage solutions, EMC meets the infrastructure needs— whether it’s an iSCSI, NAS, or Fibre Channel protocol choice. Note to Presenter: AD = Active Directory (Windows) DW = Data warehouse DSS = Decision Support Systems iSCSI Œ Initial Deployment Ž VDI Deployment Big I/O Deployment FC iSCSI NAS Celerra Unified Storage NAS, iSCSI, and Fibre Channel

40 EMC Celerra Family The Industry-Leading IP Storage Platform Integrated
EMC Celerra NX4 August 2008 EMC Celerra Family The Industry-Leading IP Storage Platform Integrated Dedicated storage Easy to deploy Simple to manage Fibre Channel Option Gateway Shared storage Add NAS, iSCSI to Fibre Channel SAN Highest storage usage Consolidated management An important question you must answer is, “What is the right IP storage platform that meets my business requirements?” EMC makes it easy by offering the broadest range of NAS platforms in the industry. Rate your requirements and choose your solution. Note to Presenter: The NS80 Fibre Channel option is only supported on the two-blade model. In addition, the maximum usable IP storage capacity listed is for NAS and iSCSI. (For all-ATA backup-to-disk workloads, the maximum usable IP storage capacity for the Celerra NS20 increases to 48 TB per blade; the other systems are unchanged.) Integrated systems with the Fibre Channel option or Celerra gateways allow any additional back-end capacity (up to array limits) to be accessed by Fibre Channel-connected hosts. NX4 NS20 NS40 NS80 NS40G NS80G NSX Availability Failover Advanced clustering Number of blades 1 or 2 2–4 4–8 Connectivity NAS, iSCSI, Fibre Channel option NAS, iSCSI, Fibre Channel option Fibre Channel Storage CLARiiON CLARiiON, Symmetrix Maximum usable IP storage capacity (blade/system) 16 TB/ 32 TB 32 TB/ 64 TB 64 TB/ 128 TB 128 TB/ 384 TB 128 TB/ 896 TB

41 Next Generation Celerra Innovations: Driving Down Costs
Q Celerra Launch Sales Training January, 2009 Deduplication File system deduplication with compression Advanced Connectivity Cost effective NAS & iSCSI High-performance MPFS & FC Deduplication reduces capacity requirements by up to 40% Increased Capacity 2x the previous generation (960 drives) Let’s take a look at the innovations with the new Celerra unified storage platforms and software. These new Celerra systems, with CLARiiON CX4 technology, have up to two times the capacity of the previous generation and can scale up to 960 drives. Flash drives are now available on Celerra systems, providing tier “0” storage with 30 time more IOPS. A key innovation from a software perspective is Celerra file system deduplication with compression. Celerra deduplication delivers the maximum storage efficiency for primary and archived file systems Celerra FLR Compliance is a new option for customers who are looking for a unified storage file system archiving solution. Celerra MPFS is a Unified Storage protocol that provides a high-throughput growth path for NAS, just like Fibre Channel compares to iSCSI. The new Celerra Provisioning Wizard extends the 15 minute Celerra set-up to the provisioning of the storage itself, for continued ease of use. Looking to the center of the slide, we see how these innovations help our customers drive down costs and lower TCO. Celerra deduplication delivers up to 40% savings in primary and archive filesystem capacity. Low-power SATA drives are now available, with a 32% percent reduction in energy consumption compared to traditional SATA drives. Celerra deduplication is available on all Celerra platforms, at no additional cost. And with additional no charge items like Celerra Virtual Provisioning, snaps, and Automated Volume Manager, you can see how Celerra helps lower TCO and drives down costs. Deduplication, Virtual Provisioning, Snaps, and AVM included at NO additional cost Low-power SATA Drives consume 32% percent less energy Compliance Compliant file-level retention for archiving Flash Drives Tier “0” storage with 30x more IOPS Next Generation Celerra Up to 22% lower TCO than Competitive Offerings Simplified Provisioning New Celerra Provisioning Wizard

42 Celerra NX4 Features Integrated NAS plus iSCSI
EMC Celerra NX4 August 2008 Celerra NX4 Features Integrated NAS plus iSCSI VMware certified Microsoft-certified iSCSI Upgradeable to Fibre Channel Fibre Channel connectivity Four optional Fibre Channel host connections Access capacity to 60 disks Integrated high availability Dual blades with automatic failover Dual storage processors Simplified installation Celerra Startup Assistant Celerra Tools Web page Installation placemat Support Options Enhanced, Premium The Celerra NX4 multi-protocol offering is based on the CLARiiON architecture and available with one or two blades. The single-blade models can be upgraded to dual-blade models online. Dual-blade models can run in primary/standby mode for high availability, or primary/primary mode for higher performance and double the capacity. The Celerra NX4 includes dedicated CLARiiON AX4 back-end storage, supports NAS and iSCSI—up to 16 TB usable capacity per blade, and offers a choice of IP connectivity. The Celerra NX4 supports four optional Fibre Channel host connections. Fibre Channel hosts can access any remaining capacity (up to 60 drives total). The Celerra NX4 makes initial software setup fast and simple…only 15 minutes and 10 screens to take the Celerra NX4 from power-up to sharing files. EMC Enhanced or Premium Support Options for the Celerra NX4 allow you to match the service offering to your specific requirements. Each Celerra NX4 Blade Dual 2.8 GHz processors Four 10/100/1000 Ethernet ports 16 TB usable NAS plus iSCSI capacity Estimated performance ~22K NFS Ops

43 Celerra NX4 Integrated Unified Storage
EMC Celerra Family Technical Review December 2008 Architecture and Packaging X-Blade Enclosure DART operating system Single blade Online upgrade to dual Dual blades Primary/standby with automatic failover Primary/primary with quick reboots IP connectivity (per blade): Four 10/100/1000 Copper ports Control Station n + 1 power Disk Processor Enclosure FLARE operating environment Dual active Storage Processors Automatic failover 12 SAS and/or SATA drives Fibre Channel option—four Fibre Channel ports Ž Note to Presenter: View in Slide Show mode for animation. The basic design principle for the integrated Celerra NX4 is to use CLARiiON CX3 hardware for the X- Blade front end and CLARiiON AX4 hardware for the storage-processor back end. The control flow is handled by the Control Station. The X-Blade Enclosure contains the X-Blade 4. To clients on the network, a Celerra looks like any other file server or iSCSI target. The X-Blades feature EMC’s Data Access in Real Time (DART) embedded system software, which is optimized for file I/O. The Celerra NX4 is available with one or two X-Blades, and can be upgraded from single to dual while online. Each X-Blade contains four 10/100/1000 Ethernet (Copper) ports. The Control Station is used to configure, manage, and upgrade the X-Blades, as well as to manage X-Blade failover. The Celerra NX4 is typically configured as primary/standby—that is, with one X-Blade designated to act as standby. It waits, fully booted, for the primary X-Blade to fail. During this wait, there is no performance degradation on failover. In the event that the primarily X-Blade fails, the standby X-Blade will take the load from the primary, then present itself to the network as the failed X-Blade. In the other option, called primary/primary, both X-Blades are active. Should a X-Blade fail, it will quickly reboot and present itself back to the network. Note to Presenter: Primary/primary is not recommended for critical data. During the reboot, the data will be inaccessible. If the X-Blade fails due to a hardware problem, the data will be inaccessible until it is replaced. The Disk Processor Enclosure (DPE) uses dual active Storage Processors for disk I/O. These processors run the FLARE microcode, a proven, robust RAID implementation. The Disk Processor Enclosure supports automatic failover should one of the Storage Processors fail. The DPE also houses up to 12 disk drives in the Celerra NX4 (SAS and ATA). On the Celerra NX4, SAS and SATA drives can be mixed in the same shelf. The Fibre Channel option allows the DPE to be shared with Fibre Channel hosts directly via the four additional Fibre Channel ports or with a standard Fibre Channel switch. Note to Presenter: The Celerra NX4 can be upgraded to the Fibre Channel option. The Fibre Channel option is a chargeable item. SAN Œ Upgradeable to Fibre Channel option

44 Celerra Built-in Advanced Functionality
EMC Celerra Family September 2009 Celerra Built-in Advanced Functionality = No charge Celerra Replicator Celerra Data Deduplication Automated Storage Tiering Production Local Site Remote Site Network Snaps FS/ LUN Compress and dedupe ~ 500 GB File data Active Inactive 1 TB Flash Flash Network Network SATA Celerra DART built-in advanced functionality includes the following capabilities: Celerra Replicator asynchronously creates point-in-time, NAS file system and iSCSI LUN copies on a local or remote site. The production data is fully accessible during the replication. Key features Include: Service levels—By entering a simple recovery point objective (RPO) business rule, Celerra Replicator manages snap intervals and uses predictive algorithms to schedule replication updates to the secondary site in order to meet the service level agreements. Scalability—Celerra Replicator only sends the changes over the wire and supports up to 1,024 replication sessions. 1-to-N Replication—Celerra Replicator can simultaneously replicate a single source across N (maximum of four) sites. Cascading Replication—For multi-site, disaster recovery environments, Celerra can replicate to a secondary site, and replicate from the secondary site to a tertiary site. Celerra data deduplication for file system data is optimized through deduplication and compression and can result in up to a 50 percent capacity savings. Automated storage tiering transparently moves data, based on policies, between tiers of storage to optimize performance and cost. Celerra File-Level Retention (FLR) provides disk-based WORM functionality with a Compliant and Enterprise options. File-Level Retention is an optional Celerra DART software feature for protecting files from modification or deletion until a specified retention date. Using File-Level Retention, you can archive data to storage on standard, rewritable magnetic disks through NFS or CIFS operations. File-Level Retention allows you to create a permanent, unalterable set of files and directories and ensure the integrity of data. File-Level Retention includes two options: Enterprise (FLR-E) option, which protects locked files against user actions and is designed to satisfy corporate self-governance requirements Compliance (FLR-C) option, which protects locked files against both user and Network Storage Administrator actions and is designed to satisfy the requirements of regulatory bodies such as the SEC. Celerra Event Enabler provides a framework to deliver integration with third-party anti-virus and quota management vendors (through Celera Anti-Virus Agent [CAVA] and Celerra Event Publishing Agent [CEPA], respectively). Celerra MPFS delivers improved performance and scalability over traditional NAS. Delivers the benefits of both SAN and NAS, facilitating high throughput and shared access. Leverages the IP network to request and share common data, and the SAN to deliver this data at speeds that support the most demanding applications. FS/ LUN FS/ LUN LAN WAN Snaps Snaps FMA Policy Engine Up to 50 percent savings 10-minute RPO 2-hour RPO Policy-based tiered storage with Rainfinity File Management Appliance Simple business rule RPO File-level deduplication and compression File-Level Retention Celerra Event Enabler Multi-Path File System Improved performance and scalability NS Application servers Fibre Channel or iSCSI IP NAS request SAN Delivery FLR - Enterprise FLR - Compliance Name:XYZ SSN: Account: Status: Gold Anti-virus/QM server User Celerra Integration with third-party anti-virus and quota management vendors Write Once-Read Many (WORM)

45 Celerra File-Level Retention Compliance
Q Celerra Launch Sales Training January, 2009 Existing Celerra File-Level Retention (WORM) Set on a per-file basis Indicate retention time Commit to read-only Write-protected files cannot be modified Files can be deleted after retention time expires Celerra’s file-level retention now includes a compliance option. This enables a true unified storage archiving solution to address compliance requirements that many business face today. This optional feature satisfies third party certification standards. Celerra filesystems can be set with either compliant of non-compliant retention policies New Celerra Compliance Option Meets compliance requirement SEC Rule 17a-4(f) Prevents file systems deletions with locked files Non-spoofable clock to honor file retention time Write verify to validate committed content 3rd Party compliance certifications Unified Storage File System Archiving with Compliance 45

46 Flexible Volume Management
EMC Celerra Family Technical Review December 2008 File systems Fully leverages advanced array functionality Load-balancing Availability Disk type RAID type Striping for improved performance Metavolume concatenation with auto-expansion for high capacity Slicing for optimal usage Slicing Metavolumes Note to Presenter: View in Slide Show mode for animation. DART offers a number of options to define optimal volume layout, depending on the workload: It fully leverages the array functionality—RAID level, disk type, and Storage Processor paths—for performance, availability, cost, and load balancing. Striping for performance by spreading the volume across multiple LUNs (all members of the stripe set can be active concurrently) Metavolume end-to-end concatenation to increase capacity (with auto expansion) Slicing logically reduces disk volumes into smaller partitions to improve usage. These functions are necessary in order to fully realize the performance, availability, usage, and economics of tiered storage. Auto-expansion Metavolumes Concatenation Logical volumes Striping Array Drives LUNs RAID And these powerful capabilities can be automated…

47 EMC Celerra Family Technical Review December 2008
File System Filtering MANAGEMENT EMC Celerra Family Technical Review December 2008 Filter files based on extension Prevent certain types of files from being saved on a share Prevent a particular user or group from accessing a certain type of file on a share Document With the addition of file-system filtering, System Administrators can now restrict users from storing or accessing specific file types on a share (e.g., .mp3, .mp4, or .avi). The benefit of this capability is that the type and quantity of user data stored on the Celerra may be easily managed. With this feature, the Administrator can also create a customized pop-up message to warn users who violate the policy. Presentation .avi NS80

48 Celerra Data Deduplication
Q Celerra Launch Sales Training January, 2009 Based on Integration of Key EMC Technologies Avamar RecoverPoint Built-in Filesystem Deduplication Compress all files with low activity Single instance files to remove duplicates Supports full functionality Celerra Manager Celerra SnapSure Celerra Replicator Celerra NDMP Backup Celerra File Mover Ease of use management One-click GUI enablement Hands-off policy driven One of the innovations that is a key part of this costs savings story is Celerra Data Deduplication. This technology deduplicates primary and archived filesystems. It compresses all inactive files and then single instances them to remove duplicate copies. The full suite of Celerra functionality is supported by Celerra Data Deduplication and best of all it’s easy to use -- single-click GUI startup with an automated policy. Active File File A File A File B File B File A File B File A File C File B File A File C File C 30-40% storage savings for typical unstructured file share datasets 48

49 Why Celerra for VMware No risk infrastructure High availability
iSCSI, NAS, and Fibre Channel High availability No-compromise, built to deliver five-9s ( percent) availability Information protection Celerra Replicator Celerra SnapSure Advanced functionality Celerra Automated Volume Management Celerra Virtual Provisioning Ease of use Celerra Manager EMC Replication Manager VMware certified E-Lab-certified Reference Architectures VMware Services Virtual Machines (VMs) ESX Server Virtual Infrastructure Management and Automation Virtual SMP vStorage VMFS Let’s take a high-level view at why customers choose Celerra for VMware. NAS, iSCSI, and Fibre Channel connectivity in a single package gives users the greatest flexibility and investment protection. Celerra is the leader in providing high availability without compromise, based on capabilities like an active-passive N+1 failover and N+M advanced failover architecture, where N = Active X-Blade and M = pool of failover X-Blades. With EMC’s Celerra unified storage platforms based on the CLARiiON architecture, users have been experiencing an industry first in the midrange— Five 9s availability in the real world. Also, for entry-level unified storage, EMC offers the affordable Celerra NX4. Celerra Replicator provides advanced information protection with asynchronous IP replication that allows Administrators to easily meet service levels for disaster recovery and business continuance. Celerra offers the most comprehensive suite of built-in features that add significant value to VMware deployments, including snapshots, Celerra Automated Volume Management, and thin provisioning. Celerra has focused on making the entire installation, deployment, and storage management process easier—and in virtualized server environments, this becomes paramount. When users can deploy a new server in seconds, it comes with the need to be able to deploy storage with the same efficiency. VMware-certified Reference Architectures, best practices, and comprehensive services speed deployment of VMware and Celerra solutions Enterprise servers network Celerra

50 The Joint VMware/EMC Effect
The Path to Success TIME NUMBER OF VIRTUAL MACHINES Process and Tech Standard Phase Extended Mobility “VM 1st” Policy In a typical enterprise, VMware is implemented in four phases: Pilot Phase—Proof of concept and QA or development servers Light-Use Phase—Utility servers running Tier 2/3 applications; virtual machine (VM) high availability is used as an alternative to application clustering Heavy-Use Phase—With virtualized Tier 1 applications, there is the need for disaster recovery, centralized backup, high throughput performance, and desktop control with VMware View [formerly Virtual Desktop Infrastructure (VDI)] Process and Tech Standard Phase—VMware is the standard deployment model for all new applications <CLICK> EMC can help shorten the time to VMware benefits. Heavy-Use Phase Disaster recovery Tier 1 Applications Backup built for virtual machines (VMs) Performance/Quality of Service VM mobility VMware View [formerly Virtual Desktop Infrastructure (VDI)] Light-Use Phase Utility servers High availability Pilot Phase POC servers Test/development Time

51 Storage Requirements for VMware Phases
Pilot Phase Consolidated storage Basic best practices On VMware Hardware Compatibility List (HCL) Light-Use Phase As users traverse these four phases of VMware deployment, varying demands and requirements are placed on the storage environment. Pilot Phase—Consolidated storage with certified hardware as a virtualization platform Light-Use Phase—Networked storage with high availability is needed for virtual infrastructure functionality such as VMware VMotion, High Availability (HA), and Distributed Resource Scheduler (DRS) Heavy-Use Phase—Advanced functionality and integration for VMware management and automation functionality such as vCenter Site Recovery Manager (SRM), VMware View (formerly VDI), and Storage VMotion Process and Tech Standard Phase—Fully virtualized storage and backup functions. Let’s see how EMC multi-protocol storage can meet these requirements. Every protocol VMware can leverage Highly available platform Heavy-Use Phase vCenter Site Recovery Manager integration Proven VMware/application solutions Storage VMotion integration Virtual desktop integration Process and Tech Standard Phase Backup for VMware Storage virtualization

52 HLB System Solutions Repeatable, Proven Methodology to help you….
Assess Plan Build Understand current workload capacity and utilization Identify: Goals Target hosts Methods Impacts Scope Determine architectural design and project timelines Define: Implementation plan Validation criteria Implement and deploy to plan Configuration Execution of blueprint Acceptance A comprehensive approach to ensure high-quality service, best practices, on-time execution, and comprehensive delivery within budget Improve processes and ensure ongoing success Optimization Maintenance Cross-functional collaboration Manage VMware Virtual Infrastructure Methodology is a comprehensive approached used by VMware consultants to ensure that you receive the highest qualify of service, that the execution is on time and within budget, and that the consultants’ follows best practices and delivers a comprehensive strategy.

53 Thank you.

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