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A Collaborative Approach to Corporate Outreach and Membership Corporate Affiliate Pilot Program (CAPP)

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Presentation on theme: "A Collaborative Approach to Corporate Outreach and Membership Corporate Affiliate Pilot Program (CAPP)"— Presentation transcript:

1 A Collaborative Approach to Corporate Outreach and Membership Corporate Affiliate Pilot Program (CAPP)

2 Background – Corporate NGIS First (proto) deal for CS corporate affiliates, effective Jan 2011 Bulk deal, in which employees get access to some CS benefits Northrop Grumman Information Systems (NGIS): –NGIS made up of predominantly IT and SW engineers –NGIS already has a corporate license for IEL. NGIS Expectations –Want to provide employees with as many CS membership benefits as possible –Provide employees with access to CS materials that promote employee development and corporate citizenship S2ESC meeting, Feb 23, 2011

3 Affiliate Membership Benefits Under CAP, Northrop Grumman Information Systems employees will receive: Access to a dedicated online portal containing information and links to career-development tools Digital delivery of Computer Delivery of a quarterly e-newsletter highlighting articles and information available through CAP Access to Element K online technical and business courses Access to 600 Safari Books Online Discounts on the Certified Software Development Professional (CSDP) and Certified Software Development Associate (CSDA) certifications Discounts on Computer Society webinars S2ESC meeting, Feb 23, 2011

4 Benefits to CAP Affiliates 4S2ESC meeting, Feb 23, 2011

5 5 IEEE & IEEE-CS Benefits 25k more “member touch” points Opportunity to: –Convert CAPs to full members –Increase industry penetration –Increase volunteerism & fulfill our mission –Increase brand awareness –Scale to other customers –Increase jobs board relevance –Sell more products and services CAP IEEE-CS Affiliate IEEE Member Volunteer S2ESC meeting, Feb 23, 2011

6 S2ESC and NGIS CAP A new reachable audience, possibly interested in SWE Standards Includes introduction to existing standards (articles, standards in IEL) Participation in WGs Special Seminars and Tutorials ** Promote further involvement in standards development, balloting S2ESC meeting, Feb 23, 2011

7 NGIS Home Page / Portal 7S2ESC meeting, Feb 23, NGIS Portal Home page CS Standard Pages Custom page with NGIS info (newsletter is separate)

8 Types of Outreach w NGIS portal Standard CS news items scroll Article / content submitted for NGIS local page NGIS newsletter Custom “button” inserted on NGIS home or local page No NGIS specific social media channels defined yet S2ESC meeting, Feb 23, 2011

9 Contacts Chris Ruoff : responsible for NGIS agreement, relationship and implementation Margo McCall : editor of web portal and newsletter Sri Achary : Coordinator on NGIS side S2ESC meeting, Feb 23, 2011

10 General Outreach Implications Several groups inside NGIS and NG –Unaware of standards at all, their scope –Interested in learning more about a specific standard –Expert, wishes to get involved in standards development All can be “pulled” back to S2ESC site, but must be guided to the correct spot First action: basic blurb(s) in newsletter Intro to S2ESC standards (read, buy) Intro to getting involved We need to point back to S2ESC site Spread awareness to other divisions 10S2ESC meeting, Feb 23, 2011


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