Presentation on theme: "New Jersey State Library Public Relations & Your Library."— Presentation transcript:
New Jersey State Library Public Relations & Your Library
Agenda Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries
Meet the NJSL Marketing Team Director of Marketing & PR: Tiffany McClary Phone: 609-278-2640 x122 Email: PR & Media Contact: Gary Cooper Phone: 609-278-2640 x108 Email: firstname.lastname@example.org Graphic Design & Comm Specialist: Anthony Schiavino Phone: 609-278-2640 x 132 Email: email@example.com
Why PR? Advocacy Change perceptions Add value to your community Build relationships Promote your events and services Achieve your goals
Key Components of PR Media Relations Promotion Events Social Media Strategic Partnerships Issues Management and Crisis Communications
PR Activities Press releases Letters to the Editor and Op Eds Media pitches and interviews Email Campaigns Direct Mail Blogs Social Media Events
+ Tips… Create a plan Coordinate your efforts Use all channels…especially your website Get to know your local press Collaborate with local groups and organizations Content is king Consistent messages Drive conversation before and after events Take advantage of social media Focus on one thing and do it well Hire an intern
Resources for Public Libraries www.marketing.njstatelib.org NJSL Direct Newsletter Marketing Trends Blog Campaign Websites PR Templates Marketing Collateral Library Webinars & Podcasts
Connect with us! Please reach out with any questions, concerns or suggestions: NJSL Marketing Website: www.marketing.njstatelib.orgwww.marketing.njstatelib.org NJSL Marketing Email: firstname.lastname@example.org@njstatelib.org Follow us on Twitter! Find us on Facebook! Thank You!!!
Your consent to our cookies if you continue to use this website.