Presentation on theme: "Reports for PR A School Librarian’s Public Relations Kit."— Presentation transcript:
Reports for PR A School Librarian’s Public Relations Kit
Reports for PR Keep a daily log or journal. Make time to collect data. Pay attention to timing. Identify your audience. Know your objectives. Schedule and print/save reports. Compile other data. Communicate!
Reports for PR – Keep a log Maintain a journal to log information that isn’t reportable by other means: events, fund raisers, field trips web page enhancements materials purchased with donations grant applications submitted; grants awarded in-house studies
Reports for PR - Time Make time and develop your sense of timing! If you think it’s impossible to find time to collect data and write reports, go directly to the PR-Advocacy Committee’s Quick Tip #13.Quick Tip #13 If the objective of your reporting is to increase your budget or grow your staff, compile your data and distribute your report BEFORE budgeting decisions are made.
Reports for PR – Audience Identify everyone in your educational community who plays a part in the decision-making that affects the library… superintendent principal faculty technical-services staff parents community members … and the opinion-makers they listen to.
Reports for PR – Audience Anyone having anything to do with library decision-making or library objectives is your target. Design your reports accordingly. Beware of data dumps! If you cannot parse your data into smaller reports, draw the reader’s attention to the section(s) s/he will find relevant. Collect data even if it doesn’t seem needed at the time - your audience may change.
Reports for PR - Objectives There is one primary objective for K-12 media centers: learning. You must document your contribution to student learning. If you can do so effectively and put it in the right hands at the right time, your library funding, your library, and your job have a better chance of survival.
Reports for PR Sirsi / INFOhio Reports – use statistical reports as a springboard for advertising the library’s contribution to learning.
PAT : List Users Report - count Use List Users report to count patrons: View log INFOhio :: Patron List Users will be selected if user library is MHS. Users will be selected if user Profile is FACULTY1, STUDENT3, or STUDENT user record(s) considered user record(s) selected. Status active (1634 records of 1882 records selected)
Circulation Statistics CIR : Monthly Circ Count (INFOhio tab) Date range can be specified
Circ stats - before (in Word) Monthly Circulation Statistics Produced Friday, December 29, 2006 at 12:30 PM Report for: Call numbers to , to , to , to , to , to , to , to , to , to , F A to F Z, FICA to FICZ, SF A to SF Z, Z All Item types Item group TOTAL BIOGRAPHY 70 CAREER 41 DVD 60 FICTION 472 NONFICTION 463
Circ stats – after (in Word) Circulation Statistics - Metropolis High School September 1, 2006 through December 22, 2006 Collection TOTAL BIOGRAPHY 70 CAREER 41 DVD 60 FICTION 472 NONFICTION 463 TOTAL 1106 (divide by number of users for average)
Circulation Statistics List items (Bibliographic tab) List Items used in library Item Selection tab: Print item tab:
Circulation Statistics List items (used in library) Item List 1000 makers of the millennium / [edited by Chuck Wills] copy:1 id: library:MHS location:AVAILABLE checkouts:0 bills:0 holds:0 total checkouts:0 circulate flag:YES last used:5/16/2006 in-house checkouts:5 The jazz age : the 20s / by the editors of Time-Life Books. R JAZ copy:1 id: library:MHS location:AVAILABLE checkouts:0 bills:0 holds:0 total checkouts:1 circulate flag:YES last used:10/19/2006 in-house checkouts:4
Circulation Statistics List Titles Used/Unused report On Admin tab - contact LNOCA to save a template to your Templates tab. Title Use List The Biographical dictionary of Black Americans / by Rachel Kranz TOTAL:45 MHS:45 Science : 100 scientists who changed the world / Jon Balchin TOTAL:19 MHS:19 The Presidents / Fred Israel, editor TOTAL:18 MHS:18 Elements / [author, Brian Knapp ; illustrations, David Woodroffe TOTAL:18 MHS:18 The African-American century : how Black Americans have shaped o TOTAL:17 MHS:17 Metropolis High School
Cataloging Statistics Avg Pub Year by Item Group (All Titles tab) Run a separate report for each item group. Average Publication Year by Item Group Number of titles read 5108 Non-Zero Pub Years Selected Average Pub Year Most Recent Oldest Investigate! Run a shelf list and sort on pub year.
Cataloging Statistics CAS : Value of Collection (INFOhio tab) Metropolis High School: BIOGRAPHY $ 10, CAREER $ 1, CARTOGRAPH 18 5 $ CASSETTE 2 2 $ CD 2 2 $ COLLBIOG $ 2, COMPUFILE 18 0 $ 0.00 DESK $ 15, DVD $ 6, EASY $ EQUIPMENT $ 7, FICTION 4,206 2,053 $ 27, KIT 1 0 $ 0.00 LASERDISC 4 2 $ NONFICTION 6,897 2,550 $ 53, PAPERBACK 3 3 $ PERIODICAL $ PROFESSNAL $ 1, REFERENCE $ 7, SPECLCIRCY $ 1, STORYCOLL $ VIDEO , ______________________________________________________________________ Library Totals: 16,199 6,501 $ 149, Number of items with no price: 9,698 Number of items with price: 6,501 Average value of items with price: $ ,199 x = $373,710.93
Cataloging Statistics – lost items CAT : Shelf List (INFOhio tab) INFOhio :: CAT : Shelf List Call Number Barcode Status Title ================================================================================ 510 MIT LOST Pre-GED mathematics and problem-solving 550 KNA LOST-CLAIM Earth science / [author, Brian Knapp CAR LOST The changing world of weather / Clive C 595 MIL LOST-CLAIM National Audubon Society field guide to
Troubleshooting CAT : Shelf List Report (INFOhio tab) If the average pub year seems too old: or run a full shelf list and sort on pub year: If the average price seems too high: To identify items without prices:
Reports for PR Vendor Reports
Gale Resources: usage statistics are available from LNOCA’s SOS website at If you subscribe to any online databases outside the INFOhio/LNOCA family, contact your vendor(s) for usage statistics. INFOhio statistics are available from Though they represent statewide use, the yearly growth in totals is indicative of a need for librarian intervention.
Reports for PR In-house reports
In-house Reports 1. Collaborative efforts 2. Bibliographic Instruction (BI) 3. Mediated searches 4. Class visits 5. Computer use / INFOhio searches 6. Student and faculty surveys 7. MARC record enhancements for AR or Ohio Academic Content Standards 8. Anecdotes and qualitative data
Collaborative Efforts with tech support on library website and troubleshooting. with faculty on testing outcomes. with faculty on class projects, lesson plans, homework, collection development. with faculty on academic content standards.
Bibliographic Instruction Document the number of group and, if possible, individual BI sessions. Document the length of these sessions. Document frequency for specific subject areas, teachers, and indicate areas for improvement.
Mediated Searches bibliographies for faculty, staff professional searches of electronic resources ER searches which address specific Academic Content Standards Ebsco alerts, table of contents alerts monitoring of e-lists, listservs, etc. podcasting, creating/monitoring blogs, wikis, and other new technology initiatives
Class Visits Document the number and type of class visits, to include student count. Indicate the kind of ‘teaching moments’ that occur during these visits.
Computer Use Barcode each public workstation and use the ‘Mark Item Used’ wizard, which is reportable. Or check it out and check it in after each use. Or choose a representative day, take a count, and extrapolate – this can even be done with INFOhio searches if time allows. Choose a different day each week or month to survey how PCs are being used and/or how the students are using the library.
Student and Faculty Surveys When a class comes for BI, give out a brief survey before or after the session. Send evaluation forms to the teacher directly after a BI session. Form a library advisory committee. Use the questions from the Ohio Research Study.Ohio Research Study
MARC Record Enhancements How many bibs have been modified with Accelerated Reading (526 – study program) data and how is it used? How many bibs have been modified with Guided Reading (521 – target audience) data and how is it used? How many bibs have been modified with Academic Content Standards (658 – curriculum objective) data and how is it used? Is there any collaboration under way with faculty to identify materials that address specific Academic Content Standards?
Anecdotes & Qualitative Data “When I had to write a term paper for English class, the school library was vital in helping me at all the different steps in the research and write-up.” “I really didn’t know how to do reading, and I was getting bad grades. Then we started doing main-idea reading, which we learned in library class. Now I know how to come up with a main idea and put my other ideas together around it.”
Reports for PR See LNOCA’s peer resources at for end-of-year report samples, and LNOCA’s PR/Advocacy page at for other samples.