Presentation on theme: "SSA FAST and IM Using and Leveraging the SSA Fly A Sailplane Today Package and SSA Introductory Membership."— Presentation transcript:
SSA FAST and IM Using and Leveraging the SSA Fly A Sailplane Today Package and SSA Introductory Membership
What are FAST and IM? FAST is a recruiting tool for soaring, the SSA, and clubs/chapters. It is available through the SSA Store, by phone or online, or through a chapter or commercial operation. IM is a free, 90-day, one-time, good deal membership in the SSA. It is a component of FAST, but also available as a stand- alone offering.
FAST, what’s included? SSA Introductory Membership for 90 days with member area access to SSA web site. Voucher for ½ hour of ground school and ½ hour of flight instruction Merchandise –SSA/FAA Glider Flying Handbook –SSA Glider Pilot Logbook –Current Soaring Magazine Welcome letter Member Benefits Decal Soaring Fact Sheet Youth brochure Youth Fact Sheet Merchandise Flyer Follow-up letter after 1½ months
IM, what’s included? Free SSA Introductory Membership for 90 days Current Soaring Magazine Welcome letter Member Benefits including member area web site access SSA Decal Soaring Fact Sheet Youth brochure Youth Fact Sheet Merchandise Flyer Follow-up SSA letter after 1 ½ months
FAST in Chapters Pluses –Fulfills SSA part of insurance requirements –Recruiting tool –Promotes chapter and soaring –May generate full SSA and chapter members Minuses –Local implementation may require changes in chapter manuals and/or by-laws –Limitations on use Participants must have a reasonable expectation of becoming a full member, e.g. local address
FAST Implementation in Chapters Best practices –Offer FAST ‘Plus’ locally Offer two additional flight lessons for an additional charge of $100-$150. Redeem FAST ‘Plus’ over more than one weekend to help achieve at least one soaring flight. Due diligence –Screen participant for No prior SSA membership Local address Obtain release(s) –Add participant to chapter roster –Complete voucher actions with SSA
FAST in Commercial Operations Pluses –Gifting option –Promotes commercial operation and soaring –No geographical/ insurance limitations –May generate full SSA membership Minuses –May be under market pricing –May compete with local merchandise sales. Logbook Glider Flying Handbook
IM in Chapters Pluses –Fulfills SSA part of insurance requirements –Recruiting tool –Promotes chapter and soaring –May generate full SSA member Best practices –Chapter develops parallel IM to match span of SSA IM. –Limit lessons allowed under IM to 3 or 4 (with possible exception of a Youth IM resulting from a Cadet Youth Scholarship or local grant) –A three-flight ‘mini- course’ concept sets a price point to filter for the truly interested
Under discussion Immediate issuance of FAST voucher when purchased through SSA Online Store. –Vendor can comply –Requires SSA office reconciliation step Issuance of Introductory Membership online. –Can be done easily –Should it be restricted to authorized chapter members with group policy?
Fly A Sailplane Today and SSA Introductory Membership Recruiting –To Soaring –To the SSA –As a customer –As a club/chapter member Leveraging –Expand the opportunity
Questions? SSA Clubs & Chapters Committee SSA Growth and Development Committee