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Why protect Georgian appellations? issues at stake Tbilisi, 1 December 2005.

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Presentation on theme: "Why protect Georgian appellations? issues at stake Tbilisi, 1 December 2005."— Presentation transcript:

1 why protect Georgian appellations? issues at stake Tbilisi, 1 December 2005

2 Georgia and the world wine market planted area:world 6,000,000 ha Georgia 62,000 ha industrially processed world 280,000,000 hl Georgia 300,000 hl trade world 100,000,000 hl Georgia 200,000 hl 1% 0,1% 0,2% Tbilisi, 1 December 2005

3 quality vs. quantity recognition of origin consumer confidence which strategic options for international markets? Tbilisi, 1 December 2005

4 quality approach identity built on origin inspire confidence capitalize on tradition why appellations? Tbilisi, 1 December 2005

5 collective marks –who’s marketing them? –who’s protecting them? collective action needed! yes but... Tbilisi, 1 December 2005

6 Russian market –180 million bottles sold as “Georgian” wines –26 million bottles real Georgia wines domestic market –90% of bulk wine counterfeited or/and not registered properly not a small issue ! Tbilisi, 1 December 2005

7 legislative framework public institutions dynamic private sector improved public/private dialogue good starting point for fixing the issue Tbilisi, 1 December 2005

8  size of appellation areas  limited traceability of bulk wine  labs not accredited  weak enforcement capacity domestic issues Tbilisi, 1 December 2005

9  incomplete registration of appellations  on-going legal battles  less than optimal utilization of international agreements  weak negotiation mechanisms for bilateral agreements international protection of appellations Tbilisi, 1 December 2005

10 appellations? yes but concrete issues to tackle ! who takes action? who pays for what? to sum up Tbilisi, 1 December 2005

11 the secret of getting things done is... to act Dante Alighieri


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