Presentation on theme: "EoVox Workshop, ESRIN 14 September 2006 1 Working Groups Plenary Session."— Presentation transcript:
eoVox Workshop, ESRIN 14 September 2006 1 Working Groups Plenary Session
eoVox Workshop, ESRIN 14 September 2006 2 Working Group #1 In the room: –2/3rds are already involved in GMES; –½ feel well informed about GMES –Few are informed on GEO GMES and GEO: Is it going to help or hinder the EO service industry?
eoVox Workshop, ESRIN 14 September 2006 3 Working Group #1 Is GMES a closed shop? –Depends upon support of national delegation in country –Depends on policy of spending the money (eg Geo-return) –“Consortia agreements” – some open, some closed –Lack of new entrants – is it because of the way that the work is being let? Making barriers to entry for small companies? –But – the companies do need to be capable enough to provide an operational service Are public organisations competing with VACs for GMES work? –What will be the role of VACs?
eoVox Workshop, ESRIN 14 September 2006 4 Working Group #1 “Fast Track” services – have the decisions already been made? Are they the right ones? Can we influence the future? –Wasn’t a proper process – no consultation of industry in choosing the fast track services – BUT – who should they have asked? –Definitely a role for a TA – it is the only way to impact decisions –Is there still scope to realign the services? –EC should be influenced by national departments – EO VA companies should build bridges to these departments in their countries –VACs would like to influence GMES programmes but feel unable to do so on their own. –Symptomatic of EO VA industry – not based upon genuine demand from end user organisations – role for TA to speak for the whole industry, rather than any individual VAC –In defence of the chosen fast track services – intention was to select ones that had most demand and most political appeal
eoVox Workshop, ESRIN 14 September 2006 5 Working Group #1 Part funding: Why should commercial orgs pay for delivery of new services? What can we do about it? –Need to understand limits/constraints on EC funding and how best to use –Could look at synergies between GMES and other European programmes (eg Galileo) to inform how GMES should (or should not!) do it –However: Galileo is simpler – just trying to deliver one main thing. GMES has many aspects to deliver? –Although there are many uses of the positioning data from Galileo, so there are some similarities. There will be new companies emerging on the back of Galileo delivering services –Mechanism not flexible enough –VACs deliver a service, and should be paid for it. Perhaps just don’t bid for 50% funded projects?
eoVox Workshop, ESRIN 14 September 2006 6 Working Group #1 What is the end goal for GMES? Does anyone know? –From socio-economic benefits study: Need to focus on policies that come out. GMES will provide the data on which decisions are made – it is a “layer” in the decision support process –There are already examples of real service from GMES – eg supporting fire fighters on forest fires in Portugal; marine services such as oil spill monitoring – this is what GMES is all about –GMES has brought the funding to deliver operational services to end users – is creating a capacity and mindset allowing VACs to deliver services –Canadian example – service taken over from a commercial organisation working on a GMES project by a government agency, because service was so critical/useful. Govt agency was able to do it easier/cheaper.
eoVox Workshop, ESRIN 14 September 2006 7 Working Group #1 Views on GEO –Industry does not have a voice, but it should - because of its experience, it is much better informed –Question is knowing where to invest General Views on GMES –EU funding for GMES is still in the air –Could also be a threat – overlap of services –Process for how GMES is being defined –“Value Adding” is a misnomer – it is a service and the companies are service providers – need to change customer perceptions on this –Data volumes allow costs to be driven down – NRT data is still expensive –Need to change perceptions – should be done via trade association –Need guarantee of service delivery
eoVox Workshop, ESRIN 14 September 2006 8 Working Group #2 Making the most of R&D and new technologies
eoVox Workshop, ESRIN 14 September 2006 9 Topic B results: Making the most of R&D and new technologies ESA should listen to industry concerning marketing & business, not just technique. A specific funding for innovative business ideas should be allocated VACs should give input to ESA and other space agencies on the need for new missions (e,g. small operational satellite mission opportunities could be considered with VAC in the driver seat and financing mechanism jointly considered) GMES will bring big operational activities, VACs need support in innovation of new additional services Data grant/deliveries from ESA for R&D activities takes far too long time. Simpler mechanism needed Development takes time. R&D should be driven by the market needs. Understanding market needs takes time, effort and money
eoVox Workshop, ESRIN 14 September 2006 10 Topic B results: Making the most of R&D and new technologies (cont) Almost all VACs work in pre-competitive phase (market development is not completely addressed) EO applications should be supported with specific pre- competitive funding. European institutions should help spreading already existing R&D and application results GSE initiative has been extremely successful in engaging end-users and working at cross-national level ESA improvents to multi-mission ground segment, data access/delivery and service support environment etc. is a pre-requisite for business development
eoVox Workshop, ESRIN 14 September 2006 11 Topic B results: Making the most of R&D and new technologies (cont) Google and Microsoft are changing the business environment with pros and cons. Consolidation of industry might not be happening and more newcomers might appear on the market
eoVox Workshop, ESRIN 14 September 2006 12 Working Group #3 TA role in helping VACs collaborate to expand market
eoVox Workshop, ESRIN 14 September 2006 13 Working Group #3: TA role in helping VACs collaborate to expand downstream market Session included mix of small VACs, large companies with EO division and related intermediaries. General discussion highlighted some fundamental differences in view of the marketplace: –one view that technologies need to be “pushed” to users but more people felt that user needs had to drive market expansion –common issues that industry needs TA to help advance – is it only to do with data issues? Seemed to be more areas where TA can help. One view that data issues (lack of access, cost etc) is being used as an excuse by VACs for lack of ability to meet user needs General agreement that both demand and supply bases are fragmented – lack of clarity and continuity of demand too. This is a fundamental weakness – prevents elaboration of a convincing business case
eoVox Workshop, ESRIN 14 September 2006 14 Working Group #3: TA role in helping VACs collaborate to expand downstream market TA has to act as a credible intermediary to speak with potential client groups to present business case for EO (money, time, quality benefits) and understand evolving requirements Networking role is important Should facilitate finding partners (e.g. distribution agreements) Many VACs are operating in local markets and need to collaborate to reach other territories – TA can help matching for this Access to central hub of knowledge & experience (lessons learned) is valuable Focal point for potential clients – needs a “neutral” TA for this Standards and norms – vital for expanding the market, but what’s the TA role? Access to clients (TA can lead approach e.g. to large re-insurance companies) Help VACs identify keys for mass market development (through local experience feedback)