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QR Codes. About QR Abbreviation for Quick Response Code Trademark for 2-dimensional matrix barcode First designed by automotive industry – Tracking vehicles.

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Presentation on theme: "QR Codes. About QR Abbreviation for Quick Response Code Trademark for 2-dimensional matrix barcode First designed by automotive industry – Tracking vehicles."— Presentation transcript:

1 QR Codes

2 About QR Abbreviation for Quick Response Code Trademark for 2-dimensional matrix barcode First designed by automotive industry – Tracking vehicles during manufacturing process – Toyota – 1994

3 Advantages Fast readability Large storage capacity – Compared to standard UPC barcodes

4 Attributes Black modules (square dots) Four standardized modes of data – Numeric – Alphanumeric – Byte/binary – Kanji – Or through supported extensions, any kind of data

5 More Recent Uses Consumer Advertising and Packaging – Provides quick and easy access to web sites Commercial tracking Entertainment and Transport Ticketing Product/Royalty Marketing Mobile Couponing Personal Information

6 Mobile Tagging Bridging the physical and digital worlds Text vCard contact added to device Open a URL Compose an e-mail or text message

7 Free QR Code Generator for vCard http://blog.qr4.nl/QR-Code-vCard.aspx

8 Creating QR Codes Google – Popular API to generate QR Codes Apps for scanning QR codes on most smartphones

9 Wikipedia Example Error correction now allows embellishment on the QR Code

10 Why Add a QR Code to a Resume? More competitive – Provide more information to hiring managers Gets your resume a second glance Still novel on resumes which makes you stand out Brands you as tech savvy More than half web searches originate from a mobile device – QR codes designed for mobile

11 More Advantages Monitors scans performed on your personal QR code – Number – Geographical locations Saves the scan in the user’s mobile device

12 Static vs. Dynamic Static provide code with no ability to edit – vCards Dynamic codes allow codes to be edited at any time – Linking content to website that can be changed – Easier to track

13 Best Practices in Creating a QR Code Inform your audience of what to expect when they scan the code. No smaller than 1 inch by 1 inch. Make sure the destination is mobile friendly. How your QR code integrates with the campaign. – How is the user experience? – Is it friendly or confusing? Test the user ease of your campaign and the functionality.

14 Creating a Web site Code

15 Generating a Code with Text

16 Tips on Putting the QR on Resume Where? – Next to your name/address details to the right at the top right corner – Gets attention right up top Go green – printless Make them cool with color and graphics

17 Jazz It Up Add color Should be dark against a light background Embed multiple colors and gradients Soften hard edges Add logo to the center on top of the code Only 30% of code can be obstructed Add interesting elements to the sides or corners

18 Color/Logo Sample

19 Sample Administrative Assistant Resume Link to Sample

20 You Tube Video on Coloring QRs

21 Sample Medical Office Resume Link to Sample

22 What a QR Code Shows on a Resume Link to an online resume or portfolio Favorite search links about you Accomplishments as one sees through Google Search Get creative with displaying your code – Through video – Interactive resumes with QR Code Web-based rather than paper-based Portfolio with samples Video-based

23 Resources Create an online portfolio or online resume Create a QR code – http://quikqr.com/ http://quikqr.com/ – http://goqr.me/ http://goqr.me/ – http://www.qurify.com/en/ http://www.qurify.com/en/ Add short description of where the code will take the reader once scanned. – Scan to see my online portfolio. How to Use a QR Code on Your Resume. Accessed October 28, 2012. http://jobsearch.about.com/od/resumetips/a/qr-code-resume.htm http://jobsearch.about.com/od/resumetips/a/qr-code-resume.htm QR Codes and Desktop Publishing. Accessed October 28, 2012. http://desktoppub.about.com/od/qrcodes/tp/Using-QR-Codes-In-Desktop-Publishing.htm http://desktoppub.about.com/od/qrcodes/tp/Using-QR-Codes-In-Desktop-Publishing.htm About.com http://qrcode.kayway.com/ Accessed October 28, 2012. http://marketing.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=marketing&cdn=money&tm=252&gps=245_40 6_1323_573&f=00&su=p284.13.342.ip_p554.23.342.ip_&tt=2&bt=0&bts=0&st=12&zu=http%3A//qrcode. kaywa.com/http://qrcode.kayway.com/ http://marketing.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=marketing&cdn=money&tm=252&gps=245_40 6_1323_573&f=00&su=p284.13.342.ip_p554.23.342.ip_&tt=2&bt=0&bts=0&st=12&zu=http%3A//qrcode. kaywa.com/ Free QR Code Generator. Accessed October 28, 2012. http://quikqr.com/http://quikqr.com/ How To Make Your QR Codes More Beautiful. Accessed October 28, 2012. http://mashable.com/2011/04/18/qr-code-design-tips/ http://mashable.com/2011/04/18/qr-code-design-tips/ Adding QR Code to Your Resume. Accessed October 28, 2012. http://careerbright.com/career-self- help/adding-qr-code-to-your-resumehttp://careerbright.com/career-self- help/adding-qr-code-to-your-resume


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