Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Customer Centric Way to Obtain Wireless Numbers Through Directory Assistance Infoproval By Patents Pending Click to Proceed.

Similar presentations


Presentation on theme: "The Customer Centric Way to Obtain Wireless Numbers Through Directory Assistance Infoproval By Patents Pending Click to Proceed."— Presentation transcript:

1 The Customer Centric Way to Obtain Wireless Numbers Through Directory Assistance Infoproval By Patents Pending Click to Proceed

2 TAKING THE NXSTEP Confidential and Proprietary 2 Copyright NxSteps 2007 Problem In a called party pays environment, privacy groups are concerned that marketer’s will have easy access to mobile subscribers. SPAM Privacy T ELEMARKETING Click to Proceed

3 TAKING THE NXSTEP Confidential and Proprietary 3 Copyright NxSteps 2007 Background Wireless number in directory service has been widely discussed in the mobile industry Cingular (at&t Mobility) early industry leader Verizon resisted idea on privacy basis Opt-out / Opt-in Penalties for telemarketing use of directory Service will happen How remains unanswered Click to Proceed

4 TAKING THE NXSTEP Confidential and Proprietary 4 Copyright NxSteps 2007 Social Need for Wireless Directory Assistance Certain safety and security needs warrant mobile numbers being offered in the directory Users are migrating to a mobile phone Mobile number ‘indexing service’ will become a must to allow future communications Examples: A babysitter needs to contact the parents in an emergency A school needs to contact a parent who is not in the office An elderly parent is taken to the hospital and can not remember their care giver’s cell number A loved one is in an accident and is not able to give a contact number Click to Proceed

5 TAKING THE NXSTEP Confidential and Proprietary 5 Copyright NxSteps 2007 NxSteps Solution Infoproval Infoproval allows the mobile operator to ask for subscriber permission to release directory information Per occurrence basis Allow subscriber to: Always accept Always reject From OpCo – John Smith is requesting your Directory information. May we release it? Yes Call Now / More Yes From OpCo – John Smith is requesting your Directory information. May we release it? Yes Call / More Yes Click to Proceed

6 TAKING THE NXSTEP Confidential and Proprietary 6 Copyright NxSteps 2007 Infoproval Service Offering Send Premission Screen time out or proceed message Dial *67 and Phone Number Dial Phone Number From OpCo –John Smith is requesting your directory information. May we release it? Yes Call / More You can call John Smith while blocking your calling identification. Would you like to call now? Call–block my ID Call–show my ID From OpCo–2:30 Tuesday September 22 nd John Smith requested your directory information. Call Now Release information More Send Premission Click to Proceed

7 TAKING THE NXSTEP Confidential and Proprietary 7 Copyright NxSteps 2007 Infoproval Service Offering – Fully Developed Subscribers can set their mobile to automatically respond to a permission request Always Accept / Reject Click to Proceed

8 TAKING THE NXSTEP Confidential and Proprietary 8 Copyright NxSteps 2007 Significant High Margin Opportunity US Cellular Industry 200M customers 5-18 DA calls per customer / yr $ $1.75 average charge for DA call Cellular operator gets 30% - 50% of DA Yearly Recurring Revenues $607M to $1097M $0.25+ APRU Increase!!! Click to Proceed

9 TAKING THE NXSTEP Confidential and Proprietary 9 Copyright NxSteps 2007 Infoproval Key Benefits Consumer controls access to their information Answer a real defined need in the market Resonates well with consumers and privacy advocates High margin 1/3 rd of a billion opportunity for at & t Many have pursued this market because of size and profitability No answer for the privacy issue Does not allow others to erode information service revenues Free / providers, Skype, New entrants Highly profitable for all constituent groups Click to Proceed


Download ppt "The Customer Centric Way to Obtain Wireless Numbers Through Directory Assistance Infoproval By Patents Pending Click to Proceed."

Similar presentations


Ads by Google