Presentation on theme: "Beaconhouse Educational Complex. The insignia on the Link Road is a gateway to a world of international standard education and training – a well designed,"— Presentation transcript:
The insignia on the Link Road is a gateway to a world of international standard education and training – a well designed, spacious and visually appealing green school which is congenial to effective learning. An environment that supports freedom of learning and incorporating a competitive spirit in every Beaconite. A metalled road ensures easy accessibility, minimum time and low mileage making distance an obsolete phenomenon.
Structured after school sports program and extracurricular activities are available. Relevant school clubs are affiliated with PNCA, NGOs etc. Project based learning where all students get the opportunity to enhance life skills. ICT predominates in every class with a greater variety of optional subjects to meet the challenges of the present world.
The school counselor proactively helps students groom their personalities by developing ethical values and social skills. Dedicated Career Advisors guide students on appropriate and suitable university/college selection, identification of scholarships and facilitate the college application process. School Leadership has high expectations for student learning and achievement and for teachers as professionals, which are clearly articulated and communicated to all.
A day boarding school 8:00 am to 12:00 noon regular school 12:00 noon to 12:45 pm reinforcement classes 12:45 pm to 1:45 pm lunch break 1:45 pm to 2:30 pm preparatory classes 2:30 pm to 4:45 pm sport and co-curricular activities
Structured academic programme Green school AL ETAC Robotics Community Service & CSR College / University placements Internships within BSS Sports and co-curricular activities Sports and co-curricular activities
Best A Level faculty Best A Level faculty State of the Art academic infrastructure Coaching / Reinforcement classes Coaching / Reinforcement classes Preparatory classes for entry tests Preparatory classes for entry tests Courses for gifted students International languages
Cricket ground to be registered with PCB International standard all weather swimming pool Rugby Gymnasium for indoor games Tennis courts Horse riding Foot ball Athletic track Basket ball court Footsal
Adventure club Archery Wall climbing Net climbing Kiting with gliders Adventure camping Para gliding
Yoga Recycling Music Dramatics Grooming Gardening Martial art Visual arts Cooking Journalism Aero modeling club Textile weaving Woodwork Clay modeling Photography Aerobics
Coaching for developing ‘personal statements writing skills’ Formal sessions to develop interviewing skills Grooming of students College fair with national & international presence
Internships with independent transparent organizations Systematic internship program for 100% students, led by the school with timelines & calendar Opportunities for International internships to broaden horizon; to gain more prestige & exposure
Community service and Corporate Social responsibility Responsible citizens Mandatory CS programme embedded in academic calendar
Considering the features planned for the Unique AL Program – quantifiable excellence & inclusion will play a major role in determining avenues of marketing, the scope of marketing & the efficacy of all marketing undertaken.
STAGES OF MARKETING MODES OF MARKETING 1. Launch of program 2. On-going services/ features on offer 3. Proven excellence of program Print media campaigns Direct marketing at feeder branches using the following MMT Skins Well educated sales people conversant with BEC project Display of high quality model displaying the proposed school Quarterly insert/ flyer campaigns Billboard campaign Social media campaign Events: educational, sports, entertainment Corporate association CSR
Print media: - announce & celebrate program successes - sustain market position & credibility Flyers: - highlight program successes at intervals of 3-4 months Social media: -dedicated Facebook & Twitter management -linkages Events: educational, sports, entertainment: -showcase state-of –the-art facilities to generated traffic
Billboard campaign: - admission timelines - annual events Corporate association: - sustained opportunities for internships - - sponsorships - value addition in market ( for students CSR - multiple community service initiatives - develop brand affiliation/ community engagement - adds humane context to BSS stakeholders & More