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Business Models and Plans A Foundation for Profitability A course in five parts Brian D. Handspicker CEO - WebEnable, Inc.

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Presentation on theme: "Business Models and Plans A Foundation for Profitability A course in five parts Brian D. Handspicker CEO - WebEnable, Inc."— Presentation transcript:

1 Business Models and Plans A Foundation for Profitability A course in five parts Brian D. Handspicker CEO - WebEnable, Inc.

2 Business Models - Why Care? zGuide for how to make money... zOr at least reduce risk of loosing money yApril 2000 - Oops... B2C... B2B... ASP? yDigital Demise yNapster yVarious Recessions, Depressions

3 Business Models and Plans Part I: Mission and Vision Goals, Strategy, Objectives and Tactics Or How to Not Lose Money in 5 Easy Steps Brian D. Handspicker CEO - WebEnable, Inc.

4 Agenda zMission zVision zGoals zStrategies zObjectives zTactics zCustomer Identification zMarket Segmentation zMarket Integration zBusiness Definition zValue-Add Models zRevenue Models zSales Models

5 Mission zThe overall purpose or charter of an organization or business zThe mission of a business is accomplished through multiple business strategies and may span many variations and changes in the goals required to achieve the mission zexample: I, Kubla Khan, am pre-destined to rule the world

6 Vision zA very broad scheme for satisfying the mission of a business zexample: Use the skills of the horsemen from the Steps to overwhelm decadent and soft peoples

7 Goal zA broad desired result or purpose to be achieved zGoals have a longevity that may span many variations and changes in the objectives required to achieve the goal zexample: To conquer the known world

8 Strategy zThe plan or scheme designed to achieve a goal zA strategy has a longevity that may span many different tactics exploited to meet objectives zexample: Terrorize the populace of each town

9 Objective zThe specific deliverable that implements part of a strategy and contribute towards achieving the desired goal zObjectives may vary over time as they are adjusted to meet the needs of the strategy and respond to the tactics of the competition zexample: Conquer the town in the next valley

10 Tactic zA scheme or plan intended to meet a specific objective zTactics change based on previous successes and failures zexample: We will pillage and burn this town

11 Taxonomy of Strategy zMission: The overall purpose or charter of an organization or business zVision: A very broad scheme for satisfying the mission of a business zGoal: A broad desired result or purpose to be achieved zStrategy: The plan or scheme designed to achieve a goal zObjective: The specific deliverable that implements part of a strategy zTactic: A scheme or plan intended to meet a specific objective

12 Business Models and Plans Part II: Customers, Markets and Solutions Or How to Make Money in 3 Not So Easy Steps Brian D. Handspicker CEO - WebEnable, Inc.

13 Who Are Your Customers? Customer Analysis: yTarget Customer yIdeal Customer yCustomer Segmentation

14 Where Are Your Customers? Market Segmentation: yRegional yTarget Industry ySolution Industry yProduct or Service or Both?

15 How Do You Reach Your Customers? Market Integration: yHorizontal Integration yVertical Integration yIn-fill Integration yBusiness Webs yKoretsu

16 What Business Are You In? zChips & Dips zBoards & Boxes zPlatform Software zSolution Software zIntegration Service zSupport Service zSystems Solution

17 How Do You Add Value? zReseller zValue-added Reseller zSystems Integrator zHost zService Provider zProduct Designer zProduct Manufacturer

18 How Do You Make Money? Revenue Models: zSell Product zLicense Product zLease Product zSubscription to Product zAdvertising (Free Product) zService Product

19 How Do You Sell? Sales Models: zDirect Sales zIndirect Resellers zIntegrators zWholesale zOnline Sales zMail-Order


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