Mission zThe overall purpose or charter of an organization or business zThe mission of a business is accomplished through multiple business strategies and may span many variations and changes in the goals required to achieve the mission zexample: I, Kubla Khan, am pre-destined to rule the world
Vision zA very broad scheme for satisfying the mission of a business zexample: Use the skills of the horsemen from the Steps to overwhelm decadent and soft peoples
Goal zA broad desired result or purpose to be achieved zGoals have a longevity that may span many variations and changes in the objectives required to achieve the goal zexample: To conquer the known world
Strategy zThe plan or scheme designed to achieve a goal zA strategy has a longevity that may span many different tactics exploited to meet objectives zexample: Terrorize the populace of each town
Objective zThe specific deliverable that implements part of a strategy and contribute towards achieving the desired goal zObjectives may vary over time as they are adjusted to meet the needs of the strategy and respond to the tactics of the competition zexample: Conquer the town in the next valley
Tactic zA scheme or plan intended to meet a specific objective zTactics change based on previous successes and failures zexample: We will pillage and burn this town
Taxonomy of Strategy zMission: The overall purpose or charter of an organization or business zVision: A very broad scheme for satisfying the mission of a business zGoal: A broad desired result or purpose to be achieved zStrategy: The plan or scheme designed to achieve a goal zObjective: The specific deliverable that implements part of a strategy zTactic: A scheme or plan intended to meet a specific objective
Business Models and Plans Part II: Customers, Markets and Solutions Or How to Make Money in 3 Not So Easy Steps Brian D. Handspicker CEO - WebEnable, Inc.
Who Are Your Customers? Customer Analysis: yTarget Customer yIdeal Customer yCustomer Segmentation
Where Are Your Customers? Market Segmentation: yRegional yTarget Industry ySolution Industry yProduct or Service or Both?
How Do You Reach Your Customers? Market Integration: yHorizontal Integration yVertical Integration yIn-fill Integration yBusiness Webs yKoretsu
What Business Are You In? zChips & Dips zBoards & Boxes zPlatform Software zSolution Software zIntegration Service zSupport Service zSystems Solution
How Do You Add Value? zReseller zValue-added Reseller zSystems Integrator zHost zService Provider zProduct Designer zProduct Manufacturer
How Do You Make Money? Revenue Models: zSell Product zLicense Product zLease Product zSubscription to Product zAdvertising (Free Product) zService Product
How Do You Sell? Sales Models: zDirect Sales zIndirect Resellers zIntegrators zWholesale zOnline Sales zMail-Order