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Www.cruisebaltic.com Bo Nylandsted Larsen Project Director Klaipeda, May 23, 2007 Cruise Baltic Project Use of marketing tools for cruise business development.

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Presentation on theme: "Www.cruisebaltic.com Bo Nylandsted Larsen Project Director Klaipeda, May 23, 2007 Cruise Baltic Project Use of marketing tools for cruise business development."— Presentation transcript:

1 Bo Nylandsted Larsen Project Director Klaipeda, May 23, 2007 Cruise Baltic Project Use of marketing tools for cruise business development

2 Today's Subject marketing marketing tools for marketing tools

3

4 “Some people believe football is a matter of life and death. I am very disappointed with that attitude. I can assure you, it is much, much more important than that” Bill Shankly, Liverpool Football Club

5 About Cruise Baltic Project

6 One common target

7 Statement from Cruise Baltic Development Forum ”…An early successful forerunner in this field is the Cruise Baltic Project, which demonstrates a clear success story and great example of close coordination between destinations and ports within the Baltic Sea Region….”

8 Strategic Partners EU funding - Interreg III B CBP Steering Group = all participating partners Service Standards Business Partners Scandinavian Airlines Rezidor SAS Secretariat Branding PR & PressMarketing

9 Baltic themes across destinations

10 Marketing Tools handbook Various give-aways

11 Product guide

12 Roll-up for trade shows

13 Welcome Sign

14 E-learning program

15 Other marketing tools Local cruise network Press Destination film

16 Baltic Sea Region 3 minutes of inspiration click

17 How do we promote the Baltic Sea Region Thematic products Common standards and good infrastructure Clean,safe and English speaking Customer driven Easy / efficient to sell Good earnings

18 Finally any questions ? Bo Nylandsted Larsen Cruise Baltic Project

19 Roll-up for trade shows

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22 UK ’consumer version’

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