We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byRodrigo Milledge
Modified over 2 years ago
Summary © Glu Mobile Inc., Private and Confidential Page 1 Launch date: 7/6/11 Days Live: 22 days Man Months (non-QA) to date: 83.8, (1.1) 22 m/m Revenue to date: $221,894 Downloads to date: 1,888,363 KPIs DAU average: 202,299 users Engaged player % Need from Lin Retention: 133,409 users Rev/DAU average: $.05 Rev/day average $10,086 Eternity Warriors (as of 7/27/2010)
Users (DAU) © Glu Mobile Inc., Private and Confidential Page 2 Eternity Warriors
Rev/DAU © Glu Mobile Inc., Private and Confidential Page 3 Eternity Warriors
Total Spend © Glu Mobile Inc., Private and Confidential Page 4
Reach (K Factor) © Glu Mobile Inc., Private and Confidential Page 5 Eternity Warriors K Factor will be the measurement of new users obtained from existing users. The measurement needs to explicitly come from our ability to track those organic additions from invitations from existing players. The design of the metric is under investigation. Funnel (as percent) Initial Funnel measurement will be a specific measurement of the percent of players completing 1 round of game play and ending up in the store, followed by that same player re-entering game play. -Initial implementation in 1.1 Retention TBD by Lin
© Glu Mobile Inc., Private and Confidential Page 6 Product Update Roadmap FeaturesGoalsActual ReachNew Facebook bragging messages More buff customization with more friends 1% FunnelAdjustment to Difficulty balance and moved Free weapon up 1 level. 2% RetentionArena engagement and arena medal rewards Daily quests (Bro-Ops) Quest invite push notifications Enhanced daily bonuses 3% 2% 1% RevenueArena environment New armor sets and weapons w/arena medals and Gems Economy and difficulty balancing 5% 1% 2% Misc. Eternity Warriors 1.1.0: August 8 th (On track)
© Glu Mobile Inc., Private and Confidential Page 7 Content Update Roadmap TypeDetails Weapons3 weapons (1 two-handed/1 hammer/1 dual-wielding) -Retention/Revenue Armors2 sets (6 pieces total) -Retention/Revenue ConsumableArena SC/HC multiplier -Revenue MapsArena environment -Retention/Reach/Revenue Misc.6 enemy re-skins -Retention Eternity Warriors 1.1.0: August 8 th
© Glu Mobile Inc., Private and Confidential Page 8 Product Update Roadmap FeaturesGoalsActual ReachNew Daily Quests2% FunnelAccess consumable store in gameplay Retention RevenueAccess consumable store in gameplay Flurry AppCircle clips New armor and weapon type Server side control of store New weapon quest requirements Shield repair 3% 2% 1% 3% 1% Misc.Encrypt saved data to prevent hacks/cheats50% Eternity Warriors 1.2.0: September 2 nd
© Glu Mobile Inc., Private and Confidential Page 9 Content Update Roadmap Eternity Warriors 1.2.0: September 2 nd TypeDetails WeaponsNew sword/shield weapon type (allows blocking) -Retention/Revenue Shield repair/maintenance -Retention/Revenue Trade in old hc weapon towards purchase of new hc weapon -Revenue ArmorsNew armor w/stat increasing buffs -Retention/Revenue ConsumableNew consumable packs -Revenue MapsNone Misc.New daily quests -Retention/Revenue/Reach
© Glu Mobile Inc., Private and Confidential Page 10 Product Update Roadmap FeaturesGoalsActual Reach Funnel RetentionVillage environment New valuable consumables Local notifications for events 3% 2% 1% Revenue Misc.New daily quests1% Eternity Warriors 1.3.0: September 30 th
© Glu Mobile Inc., Private and Confidential Page 11 Content Update Roadmap Eternity Warriors 1.3.0: September 28 th TypeDetails WeaponsNone ArmorsNone ConsumableNew valuable consumables -Revenue MapsNew Arena environment -Retention/Revenue Misc.New daily quests -Retention/Revenue/Reach
Toyshop Town (Alpha Milestone 8/16)
Targets © Glu Mobile Inc., Private and Confidential Page 13 DAU target Rev/day target MilestoneDateCompulsion Loop Status Economy Status Analytics Status StartN/A Vertical Slice7/11Complete. Social 7/22 Baseline implemented, not tuned Framework in place. Alpha8/16CompleteComplete, needs balance Complete, needs tuning Beta (CN Launch) 9/16TestedComplete, first draft balance Tested Final10/10 QA-10/28 Tested
1.0.0 Features © Glu Mobile Inc., Private and Confidential Page 14 1.Quest System (Including Tutorial) 2.Friends Town visiting/hiring/gifting 3.Dynamic Store control (gserve) Cost/Availability/Tagging 4.Farming mechanic 5.Resource management 6.Population/XP gating 7.Toy bit discovery/conversion mini activity 8.Character interaction with farming/construction 9.Visual unlocks at level-up
Tiny Tower FF (in Concept)
© Glu Mobile Inc., Private and Confidential Page 16 Tiny Tower Fast Follow Tiny TowerGlu Fast FollowDelta Build up a building, add floor vertically Build up a street/mall, add buildings horizontally While expanding horizontally, buildings still have one vertical upgrade [monetization] Residency Apartment (population) & 5 kinds of venues Residency Apartment (population) & 5 kinds of venues & special buildings Special buildings & decorations add buff to game play [monetization] Randomized residents with different attributes, names & appearance Arrange residents to work in venues accordingly to maximize earnings Operate and upgrade elevatorOperate and upgrade transportation vehicle Vehicle has more varieties to upgrade, capacity may > 1 [monetization] Simple quest systemRelatively larger quest systemMore quests, based on in game characters. [retention] Add consumables items [monetization] Non-pixel art for larger demographic Dynamic store Add meaningful social interaction
© Glu Mobile Inc., Private and Confidential Page 17 Tiny Tower Fast Follow Tiny Tower FF Start Date08/08/2011 End Date (v1.0.0) 1/6/2012 Dev. Weeks26 Man Months52 (non QA) Engineers2.5 Producer1.5 Designer1 Artists3 QA2 1 engineer joins Glu on 8/8. Still need to find 1 additional engineer. Producer is currently on EW. Will join project after EW v1.1 submission on 8/8. The AP comes from engineering so he can help reverse engineer TT. 1 designer joins Glu on 8/16. 2 artists are currently on EW. TBD when they can start working on TT FF. 1 artist still needs to be hired.
Additional roadmap details © Glu Mobile Inc., Private and Confidential Page 18 New Mage character and Multiplayer will be delivered in Ver. 1.4 and Ver. 1.5 respectively. -Mage is 2 engineers for 10 weeks (20 man/weeks) -Multiplayer is 2 engineers for 12 weeks (24 man/weeks) -Both will begin development as soon as ver. 1.1 is released. This reduces engineering for remainder of update features to 2 engineers for the remainder for versions 1.2-1.5.
New Revenue Ideas © Glu Mobile Inc., Private and Confidential Page 19 Tiny Towers Fast Follow Concept PPT due 8/3 Proposed Dev. Start 8/8 Proposed Dev cycle 4.5 Months Simultaneous Release on Android Key Metrics: Est. DAU: 350,000 Est. ADR: $15,000 Pink TBD Current concept is Pet Show Princess Similar mechanic to Top Girl Career of Pet/Female Increase breed value/Female career success
Improvements to Studio © Glu Mobile Inc., Private and Confidential Page 20 Short Term Adjust 3 key salaries Improve overall staffing through opportunistic upgrades. Hire Key Design Manager Introduce Jira/Confluence Mid Term Adjust salaries to ensure retention of key people Develop Dev/Live studio model Expand key personnel for Live management Long Term Expand team count
Beijing Bi-Weekly Report 8/16 Through 9/11. Summary © Glu Mobile Inc., Private and Confidential Page 3 iOSAndroidMIGPriorityTOTAL Launch Date7/7/118/11/118/5/11.
Addition 1’s to 20.
State of New Jersey Department of Health and Senior Services Patient Safety Reporting System Module 2 – New Event Entry.
Best Practices in Free-to-Play Casual Connect-Europe 2013 Chris Williams, VP & GM of F2P at Big Fish.
25 seconds left…...
McDonald’s calendar 2009.
Exit a Customer Chapter 8. Exit a Customer 8-2 Objectives Perform exit summary process consisting of the following steps: Review service records Close.
1 Unit 1 Kinematics Chapter 1 Day
State of New Jersey Department of Health and Senior Services Patient Safety Reporting System Module 3 – Root Cause Analysis.
Terms. 1. Globalization 2. Financing 3. Inputs.
1 FUND RAISING THE GAME EVERYONE CAN PLAY – AND MUST! Leadership Institute March 2006.
1 Copyright © 2010, Elsevier Inc. All rights Reserved Fig 2.1 Chapter 2.
1 Christian O. Petersen 16 years of Games mobile and marketing Producer of over 100 advergames x x Getting brands to pay for in-game purchases Iryna Liashchuk.
15. Oktober Oktober Oktober 2012.
Peer Review and Development Groups Support for Excellence Programme - Huddle.
Januar 2005 S M T O T F L
0 - 0.
J&B Belgium Monthly Facebook reporting April 2011.
Section 17.2 Sales Promotion
Media Channel Study Media Channel Study - 1 Contents Main Objectives2 Survey Method3 Media Channels Studied4 Executive Summary5 Detailed Findings6.
Overall GEtServices Process
Jeopardy Q 1 Q 6 Q 11 Q 16 Q 21 Q 2 Q 7 Q 12 Q 17 Q 22 Q 3 Q 8 Q 13
Interactive Multimedia Games Development COM631
Hit Reset: Release is Day One of the Development Cycle Ben Liu COO, Pocket Gems.
Meta Games Putting the meta into games.. The team Robert Griswold Creative Lead Samuel WilliamsBrent Eaves Lead ProgrammerLead Producer.
Trade Promotion Management Study Summary Charts
Integrify 5.0 Tutorial : Creating a New Process
© © QA Software Pty Ltd All rights reserved 1 Project Information Management Tools Inspection and Defects Management System for Projects By QA Software.
Making the System Operational
1 PART 1 ILLUSTRATION OF DOCUMENTS Brief introduction to the documents contained in the envelope Detailed clarification of the documents content.
McDonald’s Kalender 2 1.
Foodservice Rewards KPI Q Update. 2 Key performance indicators Acquisition Acquisition Quality Immersion Conversion Interaction Retention Customer.
Program Update and Site Redesign Program Update and Site Redesign | Aug 2013.
© 2012 National Heart Foundation of Australia. Slide 2.
SUBTRACTING INTEGERS 1. CHANGE THE SUBTRACTION SIGN TO ADDITION
UNITED NATIONS Shipment Details Report – January 2006.
New Features of Financial Reporting David Grande eCapital Advisors.
The Plan Member Secure Site Key features that will help you manage your benefits plan.
Chapter 1 The Study of Body Function Image PowerPoint
DIVIDING INTEGERS 1. IF THE SIGNS ARE THE SAME THE ANSWER IS POSITIVE 2. IF THE SIGNS ARE DIFFERENT THE ANSWER IS NEGATIVE.
1 Copyright © 2013 Elsevier Inc. All rights reserved. Appendix 01.
We will resume in: 25 Minutes.
Internet Survey Method in the 2010 Census and Challenges to the 2015 Census in Japan Population Census Division, Statistics Bureau of Japan Hideki Koizumi.
4.1 © 2004 Pearson Education, Inc. Exam Managing and Maintaining a Microsoft® Windows® Server 2003 Environment Lesson 4: Organizing a Disk for Data.
© 2017 SlidePlayer.com Inc. All rights reserved.