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Published byAdriel Ally
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Beijing Bi-Weekly Report 8/16 Through 9/11
Summary © Glu Mobile Inc., Private and Confidential Page 3 iOSAndroidMIGPriorityTOTAL Launch Date7/7/118/11/118/5/11 Days Live Man Months (non QA) 125.9N/A Total Revenue to Date$540,350$183,496$38,212$762,058 Downloads to Date2,783,112N/A398,5263,181,638 KPIs: DAU Average184,30098,36436,000 K FactorTBDN/A Lifetime Value$.26N/A DAU Average (15 Days)122,91983,34036,000 Revenue/DAU$.05$.06N/A Average Revenue/Day$7,946$5,560$1,061 Eternity Warriors (as of 9/12/2011)
Revenue © Glu Mobile Inc., Private and Confidential Page 4 Eternity Warriors
DAU (iOS & Android) © Glu Mobile Inc., Private and Confidential Page 5 Eternity Warriors
Rev/DAU © Glu Mobile Inc., Private and Confidential Page 6 Eternity Warriors *iOS data has total rev. but MIG DAU not calculated. Data was dirty for 1.0
Retention (iOS) © Glu Mobile Inc., Private and Confidential Page 7 Eternity Warriors
© Glu Mobile Inc., Private and Confidential Page 8 Product Update Roadmap FeaturesGoalsActual ReachNew Daily Quests2% FunnelAccess consumable store in gameplay3% Retention RevenueNew weapon type Shield repair (New content, consumable) New weapon quest requirements 1% Misc. Eternity Warriors 1.2.0: September 6 th 1.2 was rejected by Apple due to Incentivized Facebook requests. Team removed feature. Will submit 9/14
© Glu Mobile Inc., Private and Confidential Page 9 Content Update Roadmap Eternity Warriors 1.2.0: September 6 th TypeDetails WeaponsNew sword/shield weapon type (allows blocking) -Retention/Revenue Shield repair/maintenance -Retention/Revenue ArmorsNone ConsumableNew consumable packs -Revenue MapsNone Misc.New daily quests -Retention/Revenue/Reach
© Glu Mobile Inc., Private and Confidential Page 10 Product Update Roadmap FeaturesGoalsActual ReachNew daily quests1% FunnelNew item/weapon/level badging1% RetentionVillage environment New valuable consumables 3% 2% RevenueServer side control of store3% Misc. Eternity Warriors 1.3.0: September 28 th
© Glu Mobile Inc., Private and Confidential Page 11 Content Update Roadmap Eternity Warriors 1.3.0: September 28 th TypeDetails WeaponsNone ArmorsNone ConsumableNew valuable consumables -Revenue MapsNew Arena environment -Retention/Revenue Misc.New daily quests -Retention/Revenue/Reach
© Glu Mobile Inc., Private and Confidential Page 12 Product Update Roadmap FeaturesGoalsActual ReachNew daily quest types1% Funnel RetentionVillage Arena New consumables 3% 2% RevenueNew weapon type Subscriptions 1% Misc. Eternity Warriors 1.4.0: November 9 th
© Glu Mobile Inc., Private and Confidential Page 13 Content Update Roadmap Eternity Warriors 1.4.0: November 9 th TypeDetails WeaponsNew gauntlet weapon type -Retention/Revenue ArmorsNone ConsumableNew valuable consumables -Revenue MapsNew Arena environment -Retention/Revenue Misc.New daily quest types -Retention/Revenue/Reach
© Glu Mobile Inc., Private and Confidential Page 14 Consumables Roadmap UpdateDetails v1.2- Purchase consumables during gameplay - Added shields and shield repair using Gems v new consumables: XP Boost – 150% XP for 30 minutes Attack Boost – 150% attack boost for 30 minutes Auto Health – refills health when below 10% v1.4+- Boosts to each weapon type for X amount of time - Weapon upgrades - Weapon trade in - Daily lottery - Access to consumables above D-pad (like GB)
Consumables © Glu Mobile Inc., Private and Confidential Page 15 v1.2 Notes IAP confirmation automatically pops up if the player doesn’t have enough coins or Gems Inventory automatically opens as part of the tutorial when the player goes below 50% health Inventory automatically opens every time the player dies to give them a chance to purchase a “revive” item using Gems
Consumables © Glu Mobile Inc., Private and Confidential Page 16 v1.3 Notes Items can be put on sale, highlighted in the game and advertised outside the game with new server side control of the store v1.3 is when we start adding consumables that are much more valuable and only last a short amount of time to encourage small and repeatable purchases We will continue to add new valuable consumables in future updates based on the success of shield repair and new v1.3 items Currently reevaluating content in v1.4 and beyond to focus more on consumables and less on new weapons and armor
Subscriptions © Glu Mobile Inc., Private and Confidential Page 17 Due to tight deadlines and China holiday in the first half of October, Beijing studio will not consider implementing subscriptions until version 1.4
Toyshop Town (Beta Milestone 9/16)
Targets © Glu Mobile Inc., Private and Confidential Page 19 MilestoneDateCompulsion Loop Status Economy Status Analytics Status StartN/A Vertical Slice7/11Complete. Social 7/22 Baseline implemented, not tuned Framework in place. Alpha8/16CompleteComplete, needs balance Complete, needs tuning Beta (CN Launch) 9/16TestedComplete, first draft balance Tested Final10/10 QA-10/28 Tested
© Glu Mobile Inc., Private and Confidential Page 20 Product Update Roadmap FeaturesGoalsActual ReachFriend Quests / SMS invites Social Status Page 10% FunnelTBD RetentionNew State of Village (size/happiness) Toy Specific Personality (each toy will be addressable through Quests. Collections 10% RevenueNew Content (homes, shops, toys, accessories.) New Quests Collections Lottery Multiple toys per build 15% Misc.Dynamic Content upload Improved Quest logic to trigger based on stats. N/A Toy Village 1.1 Nov. 23,2011
© Glu Mobile Inc., Private and Confidential Page 21 Content Update Roadmap Toy Village 1.1 Nov. 23,2011 TypeDetails Toys3 new characters ShopsMulti-toy shops Accessories10 new accessories Quests5 Levels of Quest content Multi-stage quests (Build a park, etc.) Misc.
Little Big Town (1P)
© Glu Mobile Inc., Private and Confidential Page 23 Concept Art
Schedule © Glu Mobile Inc., Private and Confidential Page 24 MilestoneDateCompulsion Loop Status Economy Status Analytics Status Start8/1N/A 1 st Playable9/16Baseline implemented, not tuned N/A Vertical Slice9/30CompleteBaseline implemented, not tuned N/A Alpha (CN launch) 11/4CompleteComplete, needs balance Complete, needs tuning Beta12/2TestedComplete, final balancing Tested Final12/16Tested
© Glu Mobile Inc., Private and Confidential Page 25 Tech Cocoa2d-x Under 20MB Flurry Analytics Tapjoy PlayHaven (currently iOS only) AdMarvel Urban Airship for push notifications Custom code for dynamic store OpenFeint integration for visiting, more social interaction added in v1.1+ Game Center achievements
© Glu Mobile Inc., Private and Confidential Page 26 Android Android will be launched alongside iOS v1.0 Due to the use of Cocoa2d-x the Android port will be handled by the team Cocoa2d-x prototype was created with Flurry, AdMarvel, and Tapjoy working on Android as a proof of concept that necessary SDKs can be supported on both platforms
Summary © Glu Mobile Inc., Private and Confidential Page 1 Launch date: 7/6/11 Days Live: 22 days Man Months (non-QA) to date: 83.8, (1.1) 22 m/m Revenue.
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