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ShopperScape ® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013
© Kantar Retail /11/20142 Percent Shopped Key Retailers for Holiday Gifts (among holiday shoppers) Note: arrows indicate a statistically significant year-to-year difference (95% confidence level) Source: Kantar Retail ShopperScape ®, December 2011 and December 2012
© Kantar Retail /11/ vs PPD in Holiday Shopper Penetration, by Income* Shopped Retailer Purchased at Retailer Read as: the percentage of have not shoppers who shopped for holiday gifts at Walmart was 1 ppt greater vs. last year; the percentage who purchased gifts at Walmart was 0.6 ppt less vs. last year. *Have Nots have an annual HH income of less than $60k; Haves have an annual HH income of $60k+. Source: Kantar Retail ShopperScape ®, December 2011 and December 2012
© 2013 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved. Rachel McGuire Two Easton Oval Suite 500 Columbus, OH T T F
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