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ShopperScape ® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013
© Kantar Retail 2013 1/11/20142 Percent Shopped Key Retailers for Holiday Gifts (among holiday shoppers) Note: arrows indicate a statistically significant year-to-year difference (95% confidence level) Source: Kantar Retail ShopperScape ®, December 2011 and December 2012
© Kantar Retail 2013 1/11/20143 2012 vs. 2011 PPD in Holiday Shopper Penetration, by Income* Shopped Retailer Purchased at Retailer Read as: the percentage of have not shoppers who shopped for holiday gifts at Walmart was 1 ppt greater vs. last year; the percentage who purchased gifts at Walmart was 0.6 ppt less vs. last year. *Have Nots have an annual HH income of less than $60k; Haves have an annual HH income of $60k+. Source: Kantar Retail ShopperScape ®, December 2011 and December 2012
© 2013 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved. Rachel McGuire Rachel.McGuire@kantarretail.com Two Easton Oval Suite 500 Columbus, OH 43219 T +1.614.355.4000 T +1.614.355.4036 F +1.614.355.4059 www.kantarretailiq.com
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