2.  David Robinson Senior Program Manager Microsoft Corporation

8. Lookups Static Content Tags Content Postings Wikis Comments User to User Interactions User Profiles User Preferences

9. Comment Rating Tags Posting BONUS!!! All fields are automatically indexed

10. select p.* from Posting p, PostingTag t, Tag m where p.Id = t.PostingId and t.TagId = m.Id and m.Tag = "STRATA"

11. from p in entities.OfKind(“Posting”) from t in entities.OfKind(“Tag”) from m in entities.OfKind(“PostingTag”) where p.Id == t.Properties["PostingId"] && t.Properties["TagId"] == m.Id && m.Properties["Tag"] == “AZURE" select p

12. Spread your data across multiple containers for best performance

16. Process your queries in parallel for best performance

20. Posting 123 ViewCount = 134 Posting 123 ViewCount = 134 ViewCount++ This is easily handled in SQL Data Services

21. SOAP Scope myEntityScope = new Scope(); myEntityScope.EntityId = "AwesomePosting"; myEntityScope.VersionMatch.Version = 134; myEntityScope.VersionMatch.MatchType = VersionMatchType.Match; REST WebRequest request = HttpWebRequest.Create(entityUri); request.Method = "POST"; request.Headers [HttpRequestHeader.IfMatch] = "134";

24. Using a middle tier is nothing new but wait… Don’t forget you have no hardware budget…

28. This is easily handled with.NET Services

31. Mission Accomplished !!! With all these tips and tricks, what can we build?

34. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.