According to Philip Kotler, “Marketing is a social & managerial process by which individual & group obtain what they need and want through creating offering & freely exchanging products & services of value with others.” According to American Marketing Association, “Marketing is the process of planning & executing the conception, pricing, promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”
Origin of Marketing was during 17 th Century But Western Countries adopted Only During 19 th Century Later America adopted Marketing in mid 19 th Century While Nepal adopted only in the late 19 th century
MMarketing was totally neglected, enterprise tend to concentrate on production and selling rather than marketing activities TThere was only physical distribution of goods and services from producer to consumer WWhole transaction start after good production and end after good has been sold NNo enterprise provided any allied activity of marketing AAt those period main object of marketing was to maximize profit by maximizing production and sales
Nepal has experienced significant socioeconomic changes over the last years. The supply-driven marketing where organization could sell everything they produced, is increasingly giving way to demand-driven marketing. The realization gradually coming that customer and their important.