Origin of Marketing was during 17 th Century But Western Countries adopted Only During 19 th Century Later America adopted Marketing in mid 19 th Century While Nepal adopted only in the early 20 th century
According to Philip Kotler, “Marketing is a social & managerial process by which individual & group obtain what they need and want through creating offering & freely exchanging products & services of value with others.” According to American Marketing Association, “Marketing is the process of planning & executing the conception, pricing, promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”
Questionnaire What do you know about marketing? Why do u think marketing is needed for a business?
Sujan lamichhane ( age 22) What do you know about marketing? Marketing is advertisement. Why do u think marketing is needed for a business? It allows you to establish your brand & make everyone aware about the product/ services.
Sundar Shrestha (age 21) What do you know about marketing? it is knowing about the demand of the customer & fulfilling it with your service/ product better, cheaper,prompt and of higher quality than your competitor. Why do u think marketing is needed for a business? lets you survive, grow, compete and achieve your goal.
Sapana Shahi (age 20) What do you know about marketing? marketing is a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization. Why do u think marketing is needed for a business? Its been a compulsory move if u want to survive n compete in the market, you need marketing.