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Creating Effective Proposals Writing an Effective Executive Summary C O N S U L T I N G.

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Presentation on theme: "Creating Effective Proposals Writing an Effective Executive Summary C O N S U L T I N G."— Presentation transcript:

1 Creating Effective Proposals Writing an Effective Executive Summary C O N S U L T I N G

2 General Rules Begin Early Follow RFP Instructions Highly Thematic Clear, Expository Writing Explicit Messages Active Voice, First or Third Person, Present Tense, Positive/Confident (but not arrogant) Tone Avoid Adverbs and Overblown Writing Utilize Summary Graphics

3 C O N S U L T I N G Objectives Get the Readers Attention Show our Understanding of the Problem Insights/Perspectives Summarize Key Parts of Our Approach/Solution - Focus on How Convey Confidence that KPMG is the Best Firm to do the Job - Why? Obtain Important Points/Themes from Major Section Writers

4 C O N S U L T I N G Preparing and Writing I First Steps Read the RFP/Opportunity Fact Sheet Review Proposal Discriminators and Themes Analyze Proposal Learn Customer Hot Buttons Review Other Executive Summaries

5 C O N S U L T I N G Preparing and Writing II Build Outline Outline Each Page Major Headings, Ideas and Graphics Map Themes and Discriminators to Headings

6 C O N S U L T I N G Preparing and Writing III Work Through Each Section Flesh Out Ideas that will be Developed Use Selected Proposal Graphics Create Summary Graphics Use New Graphics/Text Sparingly Create Text Adapt Proposal Text (minimize direct lifts) Write Introductions, Linkages, Closing Points

7 C O N S U L T I N G Editing and Revisions Ensure Good Draft for Red Team Review Seek BDM Review Seek Sr. Manager/Partner Review Dont Skip Editor Fine Tune Continuously

8 C O N S U L T I N G Any Questions? Carl Rosenblatt BDST Manager, Public Services Tysons Tower


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