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ADVERTISING Advert Advertising campaign Advertisement Advertising Advertiser Ad.

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Presentation on theme: "ADVERTISING Advert Advertising campaign Advertisement Advertising Advertiser Ad."— Presentation transcript:

1 ADVERTISING Advert Advertising campaign Advertisement Advertising Advertiser Ad

2 Collocations Match a verb on the left with a noun on the right to form a collocation. a) a bid on eBay 2 lease 1 advertise 3 receive 4 earn 5 lose b) money c) products g) an audience 6 target 7 attract d) attention e) a body part f) effectiveness Can you remember ?

3 Which of these characteristics are the most important for a good salesperson? Really listens to the customer You feel you can trust him/her Can explain the USP of the product Good at making the customer believe in the product Knows a lot about their products Smiles all the time Has a smart appearance Gives the customer time to think Makes small talk in… fr… k… pres… tr… com… pa… per… ch… interested friendly knowledgeable presentable trustworthy competent patient persuasive chatty

4  Which questions did you hear? 1 Which model? 2 Which make would you like? 3 How many doors would you like? 4 What about the engine? 5 What optional extras would you like? 6 Are you planning to travel long distances? 7 What about the colour?

5 you Which do like model? diesel want a you engine Do? do your What car you need for? leather you like Would seats? Are you interested in a used car? by cash you pay Can? anything you cheaper Do have? Which model do you like? Do you want a diesel engine? Would you like leather seats? used Are in you a car interested? What do you need your car for? Can you pay by cash? Do you have anything cheaper? Rearrange the words to make questions a car salesperson could ask

6 sports car motorbike tandem

7 cook doctor cleaner

8 cruise beach holiday camping holiday

9 What do you think is being negotiated here? Life’s a negotiation!

10 Questionnaire 1 There is always a winner and a loser in a negotiation. 2 You have to give something to get something. 3 You need an agenda. 4 Making small talk is necessary. 5 You need to prepare as much as possible. 6 You can promise anything. 7 Negotiations are the same all over the world. 8 It’s a good idea to sum up agreements regularly. TRUE FALSE TRUE FALSE IT DEPENDS FALSE

11 How correct should s be? 1 Is it OK to make grammar and spelling mistakes? 2 What is etiquette? What are your standards? Think about emoticons, subject lines, capital letters, openings and closings. 3 What do these ‘emoticons’ mean? Would you ever use them? :) Do you know any others?

12 Skim reading – did you get it right? Further to your quotation dated 19 November, we are pleased to place the following trial order for 500 plastic wine glasses, order number WG759 We are in agreement with 15% discount for prompt payment and delivery before December placing an order accepting terms a a b

13 We would be most interested in receiving your latest catalogue and price list, quoting your most competitive prices. Please let us know what trade discount you offer and what your delivery lead times are. I’m afraid the rather low trade discount of 5% disappointed us. We would, however, be prepared to place a bulk order of 2,000 items if you increased your discount to 9% asking for more information placing an order asking for better terms c d c

14 cut We can offer you a gross price, inclusive of delivery charges, of € per 100 items. These goods are inclusive of VAT. Thank you for your offer of 7% off net price for orders over 5,000 items. I regret that these conditions are not acceptable to us. making a quotation placing an order refusing terms e f

15 Negotiating language Match the beginning with the correct ending. a) our terms are 8% discount for orders over 80, I hope everything goes 1 Further to your call, 3 With reference to discounts 4 Our terms of payment are 5 Please get back to me b) if you need any further information. c) according to plan. d) I’d like to confirm the following points. e) 3% discount for payment within 30 days.

16 Negotiating language Match the beginning with the correct ending. g) 10,000 parts per month. 6 Please find attached the agenda of the meeting 7 We have submitted a f) that you have received this Please confirm 9 We can guarantee delivery of 8 Transport costs are i) as requested. j) free within Europe h) firm offer of €100 per item.

17 cut Dear Mr Bradshaw Many thanks for your enquiry. Further to your , I am pleased to advise you that we have 300 dictionaries in stock at the moment. Delivery of the other 200 would be in one month. With reference to the price, the catalogue is now out-of-date. The current price is € We can guarantee a discount of 7% for payment within seven days. We look forward to receiving your order. Yours sincerely Helen Noonan

18 cut Dear Mr Bradshaw Many thanks for your enquiry. Further to your , I am pleased to advise you that we have 300 dictionaries in stock at the moment. Delivery of the other 200 would be in one month. With reference to the price, the catalogue is now out-of-date. The current price is € We can guarantee a discount of 7% for payment within seven days. We look forward to receiving your order. Yours sincerely Helen Noonan


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