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New Rules of Marketing and PR Create a Multimedia Brand Experience Presented by: Kathleen Booth 1/5/2014.

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Presentation on theme: "New Rules of Marketing and PR Create a Multimedia Brand Experience Presented by: Kathleen Booth 1/5/2014."— Presentation transcript:

1 New Rules of Marketing and PR Create a Multimedia Brand Experience Presented by: Kathleen Booth 1/5/2014

2 Then: Pushing Messages Out

3

4

5 Now: Pulling People In

6 Consumption Habits Have Shifted The average consumer sees ~3,000 brand impressions a day. Media is and will continue to converge as brands are challenged to intercept this elusive customer regardless of medium, channel or time of day.

7 Converged Media

8

9 Question Which media type are Facebook and Twitter? Answer All three! Paid, earned and owned!

10 Owned Paid Earned

11 Paid = 20% of clicks Owned & Earned = 80% of clicks

12 Impact Over Time

13 Reach v. Control

14 The Impact

15 The New Rules Two or more channels of paid, earned or owned media You are what you publish – authenticity is key Consistent storyline, look and feel Time your content to match audience needs All channels work together enabling brands to reach customers throughout the customer journey BE REMARKABLE!

16 Morton’s Is Remarkable

17 West Jet Is Remarkable

18 We Pay Is Remarkable Results included: 300% increase in web traffic 225% increase in sign ups

19 How Can YOU Be Remarkable?

20 Free Tools & Resources Visit

21 Website Call Us (866) Facebook Kathleen Booth Owner & CEO, Quintain Marketing For More Information


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