Presentation on theme: "New Rules of Marketing and PR Create a Multimedia Brand Experience Presented by: Kathleen Booth 1/5/2014."— Presentation transcript:
New Rules of Marketing and PR Create a Multimedia Brand Experience Presented by: Kathleen Booth 1/5/2014
Then: Pushing Messages Out
Now: Pulling People In
Consumption Habits Have Shifted The average consumer sees ~3,000 brand impressions a day. Media is and will continue to converge as brands are challenged to intercept this elusive customer regardless of medium, channel or time of day.
Question Which media type are Facebook and Twitter? Answer All three! Paid, earned and owned!
Owned Paid Earned
Paid = 20% of clicks Owned & Earned = 80% of clicks
Impact Over Time
Reach v. Control
The New Rules Two or more channels of paid, earned or owned media You are what you publish – authenticity is key Consistent storyline, look and feel Time your content to match audience needs All channels work together enabling brands to reach customers throughout the customer journey BE REMARKABLE!
Morton’s Is Remarkable
West Jet Is Remarkable
We Pay Is Remarkable Results included: 300% increase in web traffic 225% increase in sign ups
How Can YOU Be Remarkable?
Free Tools & Resources Visit
Website Call Us (866) Facebook Kathleen Booth Owner & CEO, Quintain Marketing For More Information