1. Building Viable Extension Programs People dont care what you know Until They know that you care

2. Building Viable Extension Programs Technical Solutions Rarely Empower Farmer Groups To Solve Their Own Problems

3. Building Viable Extension Programs Dont try to feed farmers with your knowledge without First and continuously Listening to Them

4. Building Viable Extension Programs It is your first responsibility to gain client trust. Trust cannot be gained without establishing a climate of mutual respect. Client respect cannot be gained without meaningful client participation. Clients are much more likely to engage in meaningful participation if you help them become empowered. You can help clients become empowered by gaining an understanding of their care-abouts.

5. Building Viable Extension Programs RESPECT + CARE ABOUTS + PARTICIPATION + EMPOWERMENT CLIENT TRUST

6. Extension Major Programs Situation Analysis for Major Extension Programs Your Expertise Do you have the expertise to achieve results? Do you have the resources? What other organizations will contribute? How badly do you want to make this happen? How badly does your organization what this?

7. Extension Major Programs Decisions that must be made Are you willing to expend the necessary resources to study the facts and trends about people, society, and community? Have you realistically determined which problems situations or care-abouts should receive your highest priority? Do you have capacity to deliver programs for future economic, social, environmental, and cultural development?