Presentation on theme: "Website Success It isn’t Creative, if it Doesn’t Sell."— Presentation transcript:
Website Success It isn’t Creative, if it Doesn’t Sell
Carbon8 2 Carbon8 is an interactive, digital marketing agency headquartered in Denver, CO. Started in 2009, Carbon8 now has an impressive 37 employees who blend cutting edge creative with strong technology all in one shop. Carbon8 provides award-winning work in video, websites and branding.
Sample Clients 3 Our clients range from Fortune 1000 companies to startups in the United States and Europe. Our digital marketing services include web design, web development, iPad and iPhone marketing and sales apps, search engine marketing, social media marketing, branding and video production.
4 In what decade was this research provided? “Research suggests that if you set the copy in black type on a white background, more people will read it than if you set it in white type on a black background.”
6 “ There have always been noisy lunatics on the fringes of the advertising business. Their stock in trade includes eccentric art direction, contempt for research, and their self proclaimed genius.” David Ogilvy
7 Would you want to watch a movie while sitting in this chair? “If it doesn’t sell, it isn’t creative.” David Ogilvy
16 We don’t want our competitors to know our pricing Price varies for different customers Price constantly fluctuates Customized services have unique With all due respect, you must be an idiot. We can’t put pricing on my website. We’re a B2B company!
31 Above the fold isn’t so simple And depends on your audience
32 Break Print Grammar Rules… Very carefully. Version A: Our solar system consists of eight planets. There are four planets that have rings around them. Version B: Our solar system consists of 8 planets. There are 4 planets that have rings around them. Which version is easier to read? Rule Break #1: Numbers Web users will leave sites in 11 seconds if they don’t find what they need.
33 Break Print Grammar Rules… Very carefully. Rule Break #2: Sentences in a Paragraph
34 Having said all of this… Users DO judge a book by its cover.