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4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Implementing e-Commerce Buddhinath Jayatilleke 4Corners Software

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Presentation on theme: "4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Implementing e-Commerce Buddhinath Jayatilleke 4Corners Software"— Presentation transcript:

1 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Implementing e-Commerce Buddhinath Jayatilleke 4Corners Software

2 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Agenda What is e-Commerce? Forms of e-Commerce Key Areas Technology Design Issues Hosting Credit Card Processing Mind-Reading Your Users

3 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC What is e-Commerce? In General …. E-Commerce refers to the process of buying or selling a product or service over an electronic network… Microsoft's Vision … Enable every business to use the Internet to build stronger relationships with employees, customers, and partners …

4 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Forms of e-Commerce PartnersYouConsumerConsumer* C2C For consumers trading. B2B Reaching business partners. Manufacturers to Retailers, Manufacturer to Supplier etc … B2E Empower employees Integrate internal systems Remove inefficiencies Intranet B2C For existing and new customers. Click-and-buy based.

5 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Key Areas of Consideration Goal Technology People/Skills Design & Implementation Hosting Credit Card Processing

6 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Common Features of an e-Commerce site Shopping Carts Search lists of products User Logins Dynamic Data Credit card processing Security User customization And many more …..

7 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Technology Available Technologies. SoftwareHardware Microsoft Windows based Windows NT/2000 Visual Studio SQL Server/Oracle Unix based Linux/ Solaris/ etc Java based Oracle Intel Based IBM Netfinity Compaq Proliant RISC based Sun Spark based other

8 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Technology Microsoft Internet Technology HTTP Server Client Operating System: Windows NT Server 4.0 Windows 2000 Server Development Platform: Active Server Pages Visual Basic Web Server Internet Information Server (IIS) Database server: MS SQL Server 7.0/2000 Other Services: MS Transaction Server MS Exchange Server for Mail MS Index Server for page searching etc : Operating System: Any OS that runs a standard browser. Development Platform: HTML JavaScript Other Applications Java Applets ActiveX Controls

9 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Technology Developers Perspective Windows NT/2000 IIS 4.0 (with FP server extensions) ODBC MTS For COMs ASP and HTML pages From disk Visual InterDev Visual Basic Visual InterDev FrontPage HTML Designers Web Programmers Graphics Designers Photoshop CorelDraw, etc

10 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Design Issues New Technology doesn’t make it better Speed (fast loading) and consistency User Friendliness is the key (Friendly UI) Personalization No! program errors please!!!

11 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting Where are you going to host your site? Options  Host in your own network  Hosting Provider: without a dedicated server  Hosting Provider: with a dedicated server

12 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting In your own network Pluses You have 100% control Updating and making changes are very easy Minuses Needs a high bandwidth leased line (>128Kbps) Your ISP’s performance effects your users

13 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting Hosting Provider: without a Dedicated Server Pluses Cheaper than hosting in your own network Good for small retail store sites with less transactions. Most providers have high bandwidth networks Minuses Limited control. (eg: limited disc capacity, database support etc) Has to use the update methods they provide (eg: FTP) Provider preferred payment gateways. Eg: (price ranges from $29 - $175) (price ranges from $50 - $200)www.verio.comwww.activeservers.com

14 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting Hosting Provider: with a Dedicated Server Pluses More control/management power on your server Changes, updates can be done according to your preference (eg: use of tools such as pcANYWHERE, FTP etc) Most providers have high bandwidth networks Minuses Expensive than non-dedicated hosting Hardware updates, backup etc will be charged Eg: (price ranges from $395 - $1700) (price ranges from $695 - $2300)www.verio.comwww.globix.com

15 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting- Security Security For an e-Commerce site (specially with credit card transactions), strong security is a must.

16 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting- Security What are security holes Spoofing Creating bogus sites which would deceive customers and thereby collect CC numbers. Unauthorized disclosure Hackers can intercept transmissions and obtain sensitive data (like CC numbers) Data Alteration Hackers can intercept, alter or even re reroute sensitive data.

17 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting- Security How to Secure your Site? Install a Secure Server ID How to obtain one? You have to apply from a trusted Certification Authority (CA). eg:

18 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting- Security How does a Server ID protect your site? Authenticates your site Encrypts all messages to and from the client browser with SSL (Secure Socket Layer). This eliminates hackers reading the content. Checks Message integrity.

19 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting- Security What's Required to obtain a Server ID? Details about your organization D-U-N-S numbers (Dun and Bradstreet number) Certificate Signing Request (CSR) generated from “Key Manager” IIS. Price US$ 349 for 40 bit encryption US$ 895 for 128 bit encryption

20 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Hosting- Security Installing the Server ID

21 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Credit Card Processing Main Steps. Authorization Checks the validity of the number and whether funds are available from the issuers banks. Capture Transferring funds from CC issuing bank to the merchants bank.

22 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Credit Card Processing Authorization Process Browser (Customer) Your Web Server Payment Gateway Payment Processor Merchants (Your) Bank CC Issuing Bank CyberCash SurePay VisaNet First Data Corp. Paymentech ,7,8,6

23 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Credit Card Processing Methods of Web based CC Processing Offsite Payment Processors Component Based (with SDK’s)

24 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Credit Card Processing Offsite Payment Systems Here your credit card processing is done in a separate site. Which means at the point of payment, the user will be transferred from your site to the processors site. E.g.: Pluses Very easy to setup. Near “Zero” Coding Cheaper No Merchant Accounts needed. No secure server needed Minuses Less control over transactions Look of your site will be lost in the payment step. Data entry duplication

25 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Credit Card Processing Component Based Here the payment gateway that you select will give the necessary server software (SDK) to communicate with the payment gateway. E.g.: Pluses You have 100% control over transactions. User never goes out of your site in the payment process. Minuses Needs a Merchant Account Needs Secure Server Needs more programming to set up communication with payment gateway.

26 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Credit Card Processing CyberCash’s CashRegister Service. Browser (Customer) Your Web Server CyberCash Payment Gateway Merchant Connection Kit (SDK from CC) Secure Connection Payment Processing Network (eg: VisaNet) DES encryption

27 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC

28 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Mind-Reading Your Users E-Commerce sites can log each move of a user. Its like having surveillance cameras everywhere in your store/office. Track click paths What the user bought last time Where most users abandon your site Pages most users visit …. and tons of statistics about user behavior

29 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Mind Reading Your Users How can we use these data? Personalize the site for the user Use “Cookies” to keep track of user visits Help the user in selecting Find places where your site fails and correct them. Stream line the site for the customers!!!

30 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC What we looked at … Forms of e-Commerce. Microsoft’s range of servers and development tools to develop and manage e-Commerce sites Hosting methods Securing your site with VeriSign Server ID Credit Card Processing Customizing your site with user behavior statistics.

31 4Corners Software LLC Copyright © 2001 – 4Corners Software LLC Thank You

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