Presentation on theme: "The Good, The Bad & The Ugly West Virginia Association of Museums March 19, 2010."— Presentation transcript:
The Good, The Bad & The Ugly West Virginia Association of Museums March 19, 2010
WEBSITE WISDOM Develop your website for your visitors needs – not yours. A man from Mars should be able to figure out what your website is about in less than four seconds. Contrast, Use It. Don’t let flashy design get in the way of your visitors.
WEBSITE WISDOM Avoid the “car wreck on the information highway” syndrome. Navigational dysfunction
Communicating through your WEBSITE One of the most important responsibilities of your website is to communicate with its visitors. Have a clear purpose of what messages should be evident to visitors. Many factors affect your websites ability to communicate (or not) effectively.
Headers Make an immediate impact. What are you trying to communicate? What’s the first thing your readers should understand about you? Intrigue them and get them to read further.
Illustration Carousels Huge
Headlines Should tell readers what they’ll find on the page if they continue. Should draw readers further into the content or the site. Compelling headlines impact reader’s choice to continue. Give headlines the attention they deserve.
Colors Colors impact how a website looks. Colors are capable of communicating subtle messages. Create a strong contrast between a page’s background and its text. Use colors consistently. Avoid light colors for readability. Keep white space for balance.
Text Bulleted lists Occasional use of bold to prevent skimming Short sentence fragments One idea per paragraph Explanatory subheads Use a default font
Navigation Prominent element of design Communicate to readers which pages are important and where you want them to go. Consistent throughout the site Common locations – where readers expect to find them Use obvious section names – avoid being overly clever