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Communications Directorate 1 st October 2007. Presidential Communication Campaign Team Communication Director Mary Mukindia Media Monitoring Unit Tom.

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Presentation on theme: "Communications Directorate 1 st October 2007. Presidential Communication Campaign Team Communication Director Mary Mukindia Media Monitoring Unit Tom."— Presentation transcript:

1 Communications Directorate 1 st October 2007

2 Presidential Communication Campaign Team Communication Director Mary Mukindia Media Monitoring Unit Tom Ogola Opinion Shaping Unit Andrew Sunkuli Media Operations Mundia Muchiri Strategic Communication Marcus Courage Propaganda Wanjiku Mbugua Research Patricia Hughes-Scott (TBA) PNU Communication Committee 81 staff Total 67 Housed

3 Media Unit Media Monitoring Manager Tom Ogola Monitoring & Intelligence Unit Edwin Mwangi Internal Monitoring (25) External Contracted Monitoring (14) Mombasa Eldoret N.Eastern Scheduling Unit (Vacant) (3 staff) THINK TANK 45 staff

4 Opinion Shaping - Functions Manager Andrew Sunkuli Call-in operations (10) Stakeholder Liaison (3) Francis Nyaboga Bunge La Wananchi NGO’s monitoring Outreach linkages THINK TANK 14 staff

5 Media Operations Unit Media Advisor Mundia Muchiri Press Secretary Gituku Dep Press Secretary Mokua Journalist Liaison, Press Conference, Media/Radio Houses Liaison (3), Internal Press Liaison Head of Field Services Vacant Regional Bureaus (contract) Reporter Ann Njeri (TBC) PNU Party Liaison Phanice kwamboka Consultant Bob Wekesa THINK TANK 9 staff

6 Strategic Communications - Functions Strategic Communications Manager Marcus Courage Rebuttal/Response Wanjiru Ngige Strategic Content Press Packs Press Notices Speeches Key messages (Internal/Extern) Sound Bites Creation Pamphlets Website U Tube Quality Control (All material) N Maule International Press Liaison Jo Crawshaw Team of writers Martin Masai Martin Waga Paul Mwangi Faiza Wanjiru Kingori Choto Pool of Professors 4 staff

7 Propaganda Functions Propaganda Manager Wanjiku Mbugua Reactive (OG) Viral sms Viral Proactive Paul Mwangi Alternative website, Alternative Press, Viral sms, Viral , Blogs, sms Consultant (Prof) THINK TANK 4 staff

8 Research Unit Research Manager Patricia Hughes Scott (TBC) Research (media & data) Collection, collation & Presentation Data Bank Biographies, Pictures, Statistics/data Development record Consultant Erastus Wamugo 4 staff


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