Presentation on theme: "Traditional Media. Meribeth & Media 23 years in television journalism 4,000 news reports delivered 2,500 newscasts anchored 600 plus community events."— Presentation transcript:
Meribeth & Media 23 years in television journalism 4,000 news reports delivered 2,500 newscasts anchored 600 plus community events emceed 1 RTNDA for a long series (reporter) on Canadian Aid in Africa
FISHING IN THE DARK The first call or encounter sets the tone Reporters are fishing for information Positive relationships with the media are important for BC Transit’s image & reputation
EVENTS & NEWS RELEASES
CATCH OF THE DAY: Contributions Communicate Participate Make an impression Share your story when appropriate Politely decline and redirect
handyDART Crash July 2012 handyDART hit by van at busy intersection Impact spins handyDART 360 degrees & slams into building wall fore First Canada
SMALL FRY SOLUTIONS Call BC Transit media relations en route Media may have already be on scene Offer empathy Defer to emergency services personnel (police, fire, ambulance) Incident reporting is critical but over- stepping our role causes trouble Informed media are far better than those who guess it up
Old Proverb Give a man a fish – you’ll feed him for a day Teach a man to fish – you’ll feed him for a lifetime
“KIDNAP” CHRONOLOGY December 4, 2012 Youtube video sent to the media December 5, 2012 BC Transit sees video for first time December 6, 2012Local stories emerge, driver is suspended December 7, 2012 National coverage begins December 8, 2012 BC Transit sends investigators December 9, 2012 Editorial urging readers not to jump to conclusions December 12, 2012 BC Transit seeks witnesses to help with investigation December 21, 2012 Passengers may be charged December 27, 2012 BC Transit clears drivers of wrong-doing in passenger confinement case
BC TRANSIT TV BENEFITS Self promotion Rider Awareness Tell the story better Let others know what you’re doing More than 4000 views and 15 stories Nanaimo, Nelson, Prince George, Kamloops and Victoria
TIMING IS EVERYTHING Every second counts when dealing with reporters Facts cement a story Be quick, be direct and be gone Agree to be the conduit between the reporter and BC Transit Refuse comment but offer cooperation
Social Media - Why Care? Two-thirds of the global internet population use social networks Visiting social sites is more popular than sending an That woman is checking out my profile… I opened a doggy daycare… wanna tweet that? Sure, if you “like” me!
Traditional versus Social Media
Another Reason to Care… The Urban Transportation Monitor (UTM) surveyed 39 North American transportation organizations about their use of social media: Facebook (54%) Twitter (51%); YouTube (37%) *90% response rate
#1 Reason - Public Information
#2 Reason: Stakeholder Engagement
BC Transit’s Stakeholders on Facebook Most viewed 1,186 views!
Stakeholder Engagement: Transit Future Events
#3 Employee Recruitment and Recognition Recruiting new employees and Recognizing staff.
YouTube Recruitment Video Almost 1,000 views ! Almost 1,000 views !
#4 Reason - Timely Updates
BC Transit service update examples
#5 Reason – Building Awareness
PWT Twitter Case Study
Social Media corporately adopted by PWT to support their business Social Media resources available internally PWT request pilot project to deploy Twitter in Whistler Collaborative approach – PWT, RMOW and BC Transit Overview
29 Objectives Provide service updates and advisories Obtain rider feedback on current service conditions Improve customer satisfaction Communicate with current and reach out to future riders Strengthen community support PWT Twitter Case Study
30 How BC Transit helped Account management – created a secure regional account Content – reviewed by BC Transit with input from the RMOW Guidance (use and conduct) using social media guidelines rules of conduct (employees, contributors, users) legal and privacy policies
BC Transit Twitter Page
Sample Content: #TransitAlert #Whistler
Sample Content: #SafetyTip #Whistler
Sample Content: Customer Interactions
Growth Strategy Tactical plan and content posting schedule Tuesdays: How to take transit to a local business Weekend: How to take transit to local events Ad Hoc: Contests