Presentation on theme: "2008 Shanghai Motogp Biker’s Carnival, Stunt Shows, Freestyle Show, Exhibition Area, Supporting Race and Rock Concert Presented by www.bg-performance.com."— Presentation transcript:
2008 Shanghai Motogp Biker’s Carnival, Stunt Shows, Freestyle Show, Exhibition Area, Supporting Race and Rock Concert Presented by May 2 nd to May 4 th, 2008
Table of Contents 1.What is MotogpPage 3 2.Motogp in ChinaPage Why Get Involved?Page BG Motogp EventsPage Motogp Support RacePage China Riders’ Carnival and GatheringPage BG’s Pro Stunt ShowPage Freestyle Jumping Competition and ShowPage Wheels product Exposition and Display Area Page 18 6.Rock Concert and Band CompetitionPage 19 5.Shanghai Motogp Media CoveragePage Contact InformationPage 24
What is Motogp? In the history of World motorsports, the highest level of motorcycle racing has always been the MOTOGP (formerly F.I.M. Motorcycle World Grand Prix). Similar to the World’s highest level of 4 wheel motorsports, Formula One, Motogp brings the World’s top motorcycle manufacturers, designers, engineers and motorcycle racers together, where they jointly develop the World’s most technologically advanced motorcycles to race in Motogp events all over the world. World Motogp has a history of 54 years, and has always been one of the most fiercely supported Motorsport events, and has one of the largest fan bases in the World. In recent years, with many newly developing countries enjoying a healthy growth in their 4 & 2 wheel manufacturing industries, it has cultivated a fast growing numbers of motorsports fans, therefore many international standard motor racing circuits have been built in the Greater Asia region. This has provided an excellent opportunity for major international companies to use motorsports as an advertising vehicle.
Motogp in China Motogp was first introduced to China in 2005, and the event has been held successfully at the Shanghai International Circuit. In 2006 and 2007, Motogp drew in an increased number of spectators and fans. 2008, being the last year Shanghai will host the Motogp, is expected to be the largest and most successful year ever. Many feel that this IS the last chance to see such a great event in China. For many years, BG-Performance Group has been rated as the biggest and most popular motor sport company in the Greater China region. At the inaugural Shanghai Motogp in 2005, and again in 2006 and 2007, BG was appointed by the Shanghai International Circuit (SIC) to be their co-organizer and promoter for the Motogp concessions and supporting events. One of our long term sponsor, world famous motorcycle safety equipment maker Arlen Ness/Berik, has seen a spectacular increase in their market share in Greater China due to the Promotional effort or BG Performance in the Motogp events.
Motogp in China In 2006 and 2007, BG was made responsible for running SIC’s China Riders’ Motogp Carnival and Stunt Show at the Waterview square in front of the main grandstand entrance. The Carnival and Bike Show was such a success that BG’s Pro Stunt Shows, Race Bike Exhibition and Riders’ Corners attracted thousands of big bikes, and well over 20,000 spectators over the race weekend. ALL GOOD THINGSS COME TO AN END!!! Motogp operator Dorna and Shanghai Circuit has come to an agreement that the 2008 Motogp will be the last year of this great event to be held in China. Although everyone of us as motorcycle sport lovers were saddened by the news, this has actually made a lot of bikers and bike lovers more determined to attend this year’s Motogp event in Shanghai. The organizer and promoter believed that the 2008 Shanghai Motogp will bring in a recorded number of spectators and sponsors attending this great occasion, so this Motogp will be a great and last opportunity for sponsor to exhibit their brand or products at this event.
Why Get Involved? Associating your company’s name with motorcycle racing is a proven way to enhance the image of your product. The fast-paced, high-tech and exciting nature of motorsports lends itself perfectly to branding in this day in age. Not surprisingly the vast majority of companies sponsoring motorcycle racing worldwide are not only manufacturers of technical products (Tissot Watches, Lee Jeans, Red Bull Energy Drinks, etc…). The incredible value of sponsoring motorsport events is in the image the sport represents. According to studies dating from the mid-1980s consumers decision on purchasing choices is 89% emotional. That is to say, if a product is in any way associated with a positive emotional response (created by clever advertising and marketing) it will always be more popular than a similar quality product lacking the extra emotional booster.
Why Get Involved? Motorcycle racing is a “natural sport” where no extraordinary skills are needed in order to perform in competitions. Star racers use the same skills as someone riding on the road, but of course their skills are more refined. Basically, this means that for an average person, it is very easy to imagine themselves racing with a bit of wishful thinking and self flattery. (As opposed to, for example gymnastics, where the skills exhibited are clearly specialized ones) “Natural sports” are a lot more appealing to fans and consequently have a significantly larger loyal fan base world wide. Even world famous companies such as BMW have been long sponsors of Motogp events because of the exposure and brand image reinforcement they receive through being involved.
BG’s Events at the Shanghai Motogp 1.Motogp Support Race Superbike racers from the Greater China region will race in front of the local crowds as an additional race to the regular 125cc,250cc and Motogp races. 2. China Riders’ Carnival and Gathering A carnival hosted for the largest gathering of motorsports enthusiasts in China. 3. BG’s Pro Stunt Show Motorcycle stunts performed by Top US Stunt Drivers in front of thousands of fans. 4.Freestyle Jumping Competition and Show For the first time ever in China, incredible motorcycle jumps performed by US Freestyle Experts with bikes flying high in the sky to amaze the crowd. 5.2 Wheels Performance Product Exposition and Display Area Foreign and local motorcycle and motorcycle parts manufacturers will display their latest products for the tens of thousands of spectators who will come to see the race. 6. Rock Concert and Band Competition Bands from different regions of China will come to compete and perform for the crowd in a Competition, Concert and Music Festival. Due to the extensive exposure and advertising value of these events, BG is currently seeking Greater China and International commercial sponsors to join us in developing this event. Sponsors can use this rare opportunity of a World’s top Motorsports event to promote their products/brand/services to a large number of spectators from the Greater China region and all over the World.
Site Map of SIC Motogp Carnival Location : Waterview Square Shanghai International Circuit has allotted a larger space for BG’s events for The Waterview square is strategically located in the path of where spectator will pass on the way to the circuit grandstands. BG will also have a secured motorcycle parking area for all spectators arriving on motorcycles to the race to assure they arrive right in the middle of the action.
Shanghai Motogp Support Race Riders from the Greater China region will come to race in front of the local Motogp fans in an exciting Superbike race. We will have many local Chinese riders, but also many foreigners who live or work in China who will take part in the race. Because these are local racers, many of the spectators will have an added interest to cheer on their favorite local riders. The race will have its own paddock area. The race compound will be enclosed with fences upon which sponsors can display their banners and logos on. A large numbers of tents will be set up which sponsors can also attach their banners and logos on. Superbikes from all over Greater China region will be attending the race. The exciting event will have qualifying sessions on Friday and Saturday, and the main race on Sunday morning.
Support Race Sponsor Benefits Race Title will be : “2008 Shanghai Motogp XXXXX China Superbike Support Race” Sponsors’ banners displayed along race compound’s outer fenced perimeter. Sponsors’ logos on top and around race tents and pavilions Sponsors’ logos on all race bikes in a prominent position Sponsor logos on all supporting race event personnel’s team uniforms Sponsor logos on all commuting vehicles within the SIC compound Sponsor logos on all supporting event official passes and corresponding materials with Title Sponsor’s title and other Sponsors’ Logos. During Sunday’s Main race: On the starting grid, all personnel with have team uniforms with Sponsors’ Logos. On the starting grid, big banners of sponsors will be held up by team personnel. All umbrella girls will have team uniforms with Sponsors Logos. 3-4/May/08 (Sat/Sun) It is estimated that there will be 40-50,000 spectators in the stands watching the China SBK Support race.
2008 Shanghai Motogp Greater China’s Bikers Carnival The China Biker’s Carnival is the hub of all of BG’s events at the Motogp event. This is where friends & bikers meet and gather when they arrive at the race, and also their first stop before entering the race track. BG organizes secured motorcycle parking for spectators arriving on motorcycles and will issue parking pass stickers with sponsor’s logos. Superbikes will also be displayed after the support race for fans to see. BG’s staff will be based at major entry points to the SIC Circuit perimeter with clearly erected sign boards to provide instruction for Bikers to enter to the BG Display Area. Over the Motogp weekend we will expect many fans and enthusiasts. Estimated Motorcycle attendance : motorcycles Estimated visitors to BG Square : 25,000-40,000
Greater China’s Bikers Carnival Sponsor Benefits Title Sponsor will have event title as : 2008 Shanghai Motogp- XXXX Biker’s Carnival. Multiple large Title Sponsor’s banners in the inside perimeter of the Show Square. Large Title Sponsor’s signage on the Pavilion inside the Carnival Square. All signage and notice boards will carry the Title Sponsor’s event title and logo. All show bikes will have prominent Title Sponsor’s logo. All staff and umbrella girls will have uniforms with Title Sponsor’s logo. Carnival’s big sign board will have Event name and Title Sponsor’s logo (size: Approx 3m x 8m) Spectators and visitors to the Carnival will have Lucky Draw coupons. Prize presentation will be in front of the big sign board. All Pre-Motogp promotion and advertising materials will have Title Sponsor’s logo as a main feature. All promotional brochures will have Title Sponsor’s logo as a main feature. Exhibition and Show area will have CCTV5 Motorsport era special program and other China and overseas TV crew interviewing and filming all the activities. Invitations will be sent to several Greater China and international media to report on the carnival and shows.
BG’s Pro Stunt Show The BG Pro Stunt Shows are the most publicized events with all TV/Media/Press reporting and highlighting the show and photos in their reports. BG’s organize Motorcycle Stunt Shows icnludes 3-5 of the World’s top stunt riders. There will be 2-3 Shows per day on Saturday and Sunday, May 3 rd and 4 th. BG Stunt shows will be performed at the Water View Square in the middle of the carnival area, The GP Village behind the Grandstand and most important at the starting grid front straight in front of all the Motogp spectators. BG’s stunt team is the ONLY Pro Stunt teams in China who can perform stunts on big capacity 600cc or 1000cc Superbikes and during the Stunt show, ALL Press/Media/TV and Spectators will be focusing on these Stunt bikes and Riders providing a 100% focus on Sponsor Logo on the bikes and riders. It is estimated that over 20,000-30,000 spectators will come to watch the show, and most Press/media personnel will also be there to report the event.
BG’s Pro Stunt Show Sponsor Benefits Title Sponsor will have event title as : The BG-XXXX Pro Stunt Show. Multiple large Title Sponsor’s banners in the inside perimeter of the Stunt Show Area. Large Title Sponsor’s signage on the Pavilion inside the Carnival Square. All signage and notice boards will carry the Title Sponsor’s event title and logo. All stunt show bikes will have prominent Title Sponsor’s logos. All stunt show riders clothing will have Title Sponsor’s logos. After each show, freestyle jumpers will sign autographed posters to give to spectators. The posters will have sponsors’ logo. All staff and umbrella girls will have uniforms with Title Sponsor’s logo. All Pre-Motogp promotion and advertising materials will have Title Sponsor’s logo as a main feature. All promotional brochures will have Title Sponsor’s logo as a main feature. Stunt Show area will have CCTV5 Motorsport era special program and other China and overseas TV crew interviewing and filming all the activities.
Shanghai Motogp Freestyle Jumping Competition and Show For the first time ever in, BG will bring over a professional group of riders who will perform incredible motorcycle Freestyle MX jumps performed by US Freestyle Experts doing acrobats with bikes flying high in the sky to amaze the crowd. Due to these stunts have never been seen live in China before, it will for sure brings huge coverage in all forms of Press/ media reviews. We also expect most spectator coming to the Motogp will want to miss this event so we should expect over 30,000 people over the Motogp weekend to come and watch. Riders uniforms, bikes and the large jumping ramp can all be perfect locations to display your company logos. Our riders will also autograph poster for fans which can also include your company logos.
Freestyle Jumping Competition and Show Sponsor Benefits Title Sponsor will have event title as : XXXX Freestyle Competition and Show Multiple large Title Sponsor’s banners on the Freestyle Jump Ramps. Large Title Sponsor’s signage in the freestyle performance area All signage and notice boards will carry the Title Sponsor’s event title and logo After each show, freestyle jumpers will sign autographed posters to give to spectators. The posters will have sponsors’ logo. All Staff and umbrella girls will have uniforms with Title Sponsor’s logo Freestyle Show’s big sign board will have Event name and Title Sponsor’s logo (size: Approx 3m x 8m) All Pre-Motogp promotion and advertising materials will have Title Sponsor’s logo as a main feature All promotional brochures will have Title Sponsor’s logo as a main feature Exhibition and Show area will have CCTV5 Motorsport era special program and other China and overseas TV crew interviewing and filming all the activities invitations will be sent to several Greater China and international media to report on the carnival and shows.
2 Wheels Performance Product Exposition and Display Area Foreign and local motorcycle and motorcycle parts manufacturers will display their latest products for the tens of thousands of spectators who will come to see the race. Since this is the largest gathering of motorsports enthusiast in the Greater China Region, it is a perfect opportunity to display and showcase your products of services to potential buyers. Because of the relatively high cost of attending the Motogp race event, you will be assured you are exposing your products to the middle and upper class potential buyers. These areas will be perfect for displaying your new products, passing out catalogs or brochures, or even selling your products at the race event. Spaces will be rented per square meter for the weekend and we can arrange a space to fit your budgets and needs.
Shanghai Motogp Rock Concert and Rock Band Competition BG will host a Rock Band Competition at the Motogp Weekend, BG and our agents will select from each major region in China a Top level Rock Band to come and participate in a competition during the Motogp weekend at the Shanghai Circuit. Bringing this Vibrant and upbeat event to Motogp will bring a huge group of Young and action loving spectator to attend the event and will further expand our ticket sales and attracts a new group of audience. The stage and surrounding areas on the stage will be perfect places to display a sponsor company logos in this memorable Music Festival.
Rock Concert and Rock Band Competition Sponsor Benefits Title Sponsor will have event title as : 2008 XXXXXX Motogp Rock Concert Multiple large Title Sponsor’s banners on the performing stage. Large Title Sponsor’s signage on the entrance to concert area All signage and notice boards will carry the Title Sponsor’s event title and logo All Staff and personnel will have uniforms with Title Sponsor’s logo Rock Concert’s big sign board will have Event name and Title Sponsor’s logo (size: Approx 3m x 8m) All Pre-Motogp promotion and advertising materials will have Title Sponsor’s logo as a main feature. All promotional brochures will have Title Sponsor’s logo as a main feature Exhibition and Show area will have CCTV and Shanghai TV special program and other China and overseas TV crew interviewing and filming all the activities Invitations will be sent to Most of Greater China and international media to report on the carnival and shows.
2008 Shanghai Motogp Carnival Events TV / Press Coverage 1)China’s CCTV5 Motor Sport Era program’s team to film and produce a special show for these events to be shown on CCTV5. 2)Shanghai Cable TV ‘s Motor Sport channel will come film and report on these events. 3) Professional Production Company hired by BG to film and produce a special TV show for the distribution to over 14 Major China, Taiwan, Macau TV station through BG’s Media partner : Beijing - Beijing FHL Motor Sport promotion company. Print Media : (Approx 20) China : China Xinhua News, China Motor News, Auto Sports, Car News, Rider Magazine, Motorcycle Friend, Moto Trend, Southern Sports Newspaper, Zhuhai SEZ News, Guangzhou Evening News, etc … Hong Kong : Rider, Oriental news, The Sun, SCMP sports Taiwan : Top Motorcycle magazines (approx 4)
2008 Shanghai Motogp Carnival Events Television Coverage No.TV StationCoverage 1 Sichuen TV Sports channel Highlight 2 Hubei TV Sports Channel Highlight 3 Kuming TV Sports channel Highlight 4 Guangzhou TV – sports Highlight 5 Fujian TV Sports Highlight 6 Xinjiang TV Channel Highlight 7 Guiyang TV Highlight 8 Guangdong TV Sports Channel Highlight 9 Zhuhai TV channel 2 Highlight 10 Shaanxi TV Sports/Health Highlights 11 Jiangsu TV Sports Channel Highlights 12 Jiangxi TV Satellite channel Highlights 13 Guangxi TV Sports channel Highlights 14 Macau Asia TV-Chinese Channel Highlights 15 Zhejiang TV Sports/Health Channel Highlights 16 Chongqing Public TV Highlights 17 China Digital TV-Motor Fans Channel Highlights
2008 Shanghai Motogp Carnival Events Magazine and Web Coverage China Other China 2 wheels interest Group websites (approx 60) ,000 C/Whttp://www.motorchinese.com/community/index.asp 120, Hong Kong : ibike.com webzine Bike.com webzinewww.bike.com.hk (2 most read chinese language Motorcycle commercial webzine in the world), Darra (Drivers and Riders Racing Association) Hong Kong Super bike Club : Taiwan : goohttp://www.motoways.net S’pore : Philippines :
BG Performance Contact Information We, at BG Performance understand that the value in being associated with a racing event is much more complex then just collecting sponsorship and displaying sponsor logos. We are a full service operation and would like to discuss in detail how BG Performance can compliment your marketing activities in China. Hong Kong Contact BG-Performance, G/Fl, Chatham Rd N, Kowloon, Hong Kong Tel : (852) Mr. Steven Tsui Fax : (852) CHINA Contact BG-Shanghai : BG-Performance c/o Shanghai Tianma Circuit, 3000 Shenzhuan Road, Songjiang District, Shanghai, China Tel : (86) BG-Zhuhai Unit T3, BG Team Office Bldg, Zhuhai International Circuit, Jin Ding Town, Zhuhai, China Tel : (86) Fax : (86) (86) Mr. Steven Tsui E.mail Add : / Website :