Digital Media: The New Face of Sales and Promotions Dave Hendricks Executive Vice President, Strategy and Planning Datran Media
A primer on the important players and trends in Interactive Marketing Walk away with practical issues you must consider to create effective digital marketing. Understand the available products in both hardware and the new emerging software category. How to reach new customers in the digital sales and marketing era. What the heck this twitter thing is all about What you’ll learn today:
Has been replaced by today’s instant gratification of the Web
eCommerce was only the beginning Early ecommerce was ‘brochureware’ Established retailers started online versions of brick and mortar stores Marketing followed similar techniques from olden days (email replaced catalogs)
In 1996 things started getting interesting: Laying the foundation for interactive marketing – 1995: Yahoo (Portal) – 1996: DoubleClick (display) – 1998: Google (search) – 2001: Datran Media (Acquisition email)
Web 2.0: Laying the foundation for interactive marketing – 2002: Friendster (Social Network) – 2003: RightMedia (ad network/exchange) – 2003:MySpace (Social) – 2003:Delicious – 2004: Facebook (Social Network) – 2004:Digg (Social News) – 2006:Twitter (micro-blogging)
Some other notables: Laying the foundation for interactive marketing – 1995: Craigslist (Classifieds) – 2000: Daily Candy (Fashion Community) – 2003:LinkedIn (networking) – 2003:Skype (communications)
Social Media - MySpace MySpace – Fan Pages – Feeds – Email – Great for musicians and artists – Open platform for creation – Skewing older now (Lionel Richie) – Resource: http://www.nickjag.com/marketing
There are currently 50,000 apps available for the Apple iPhone, as compared to: 4,900 Google (GOOG) Android appsGOOG 1,088 Nokia (NOK) Ovi Store appsNOK 1,030 Research in Motion (RIMM) BlackBerry apps, andRIMM 18 apps
Reaching consumers using the new tools Embrace Social Media Build a community Let your customers interact with, criticize Monitor your brand online Act quickly for good, against bad
2009 ‘Apptervising’ Case Study: Burger King’s Whopper Sacrifice Campaign
Case Study :Karmaloop.com Partying with their customers
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Case Study: More than 200 employees twittering including CEO! Twitter costs $0 to use. Leverage the Culture!
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