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VW VW STRATEGIC PLANNING By: Dr. Magdy M. Hussein Dr. Magdy M. Hussein.

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Presentation on theme: "VW VW STRATEGIC PLANNING By: Dr. Magdy M. Hussein Dr. Magdy M. Hussein."— Presentation transcript:

1 VW VW STRATEGIC PLANNING By: Dr. Magdy M. Hussein Dr. Magdy M. Hussein

2 Strategy "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its: 1- configuration of resources within a challenging environment, 2- to meet the needs of markets and 3- to fulfill stakeholder expectations". *Johnson and Scholes (Exploring Corporate Strategy)

3 Prentice Hall, Three-Stage Process Strategy Formulation Strategy Implementation Strategy Evaluation

4 Prentice Hall, Strategy Formulation Vision & Mission Alternative Strategies Long-Term Objectives Strengths & Weaknesses Opportunities & Threats Strategy Selection

5 VW Mission Statement To offer attractive, safe and environmentally sound vehicles which are competitive on an increasingly tough market and which set world standards in their respective classes. Toyota Mission: Statement To sustain profitable growth by providing the best customer experience and dealer support.

6 Top 5 World’s Most Successful Cars Ever. 5. Ford Model T 16,500,000 sold cars 4. Volkswagen Beetle 21,529,464 sold cars 3. Volkswagen Golf 24,000,000 sold cars 2. Ford - F series 25,000,000 sold cars

7 Top 5 World’s Most Successful Cars Ever. 1.Toyota Corolla 35,000,000 sold cars

8 VW history 1875-September 3rd, Ferdinand Porsche was born Porsche drew first sketches of the Beetle Adolf Hitler contracts Porsche to develop the Beetle 1938-Laying of the cornerstone of the VW factory 1939-Germany goes to war cars were constructed mostly by hand April, Volkswagen of America was originally formed 1963-Sept., 7 millionth Beetle produced Last year for the "Thing" Sharan Van was introduced in Europe Jan,Volkswagen unveil the production of the new beetle.

9 VW history

10 VW’s Garage VW owns the following carmakers: 1- AUDI 2- Lamborghini 3- Rolls-Royce 4- Bentley 5- SEAT 6- SKODA

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12 SWOT Analysis SWOT Analysis is a very effective way of identifying: Strengths (Country of Origin) Strengths (Country of Origin) Weaknesses (Partnership) Weaknesses (Partnership) Opportunities (EU vs. NAFTA) Opportunities (EU vs. NAFTA) Threats (Merging) Threats (Merging)

13 NOW LET US HAVE FUN NOW LET US HAVE FUN

14 1- What country makes this car? Israel

15 2- What country makes this car? China

16 3- What country makes this car? Sweden

17 4- What country makes this car? South Korea

18 5- What country makes this car? India

19 6- What country makes this car? Spain

20 7- What country makes this car? Russia

21 8- What country makes this car? Monaco

22 9- What country makes this car? The Netherlands

23 10- What country makes this car? Malaysia

24 THE END THE END


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