Presentation on theme: "CK Marketing & Communications Fleet buyers rely on trade publications to find information about new technologies, products and services. Companies who."— Presentation transcript:
CK Marketing & Communications Fleet buyers rely on trade publications to find information about new technologies, products and services. Companies who want to influence fleet buyers are missing an opportunity if they don’t use this resource
CK Marketing & Communications Value Just one news announcement written and distributed by us will result in multiple major industry print publication coverage as noted in the chart above in addition to inclusion in their daily/weekly e-newsletters – at about a tenth of the cost of an ad appearing just ONCE.
CK Marketing & Communications Just a few examples of placements for our clients. This is a very effective way to communicate with the vast number of fleet buyers in the U.S. who have an enormous impact on what products are put on new vehicles or retrofitted/replaced on existing vehicles.
CK Marketing & Communications Small example of the matrix we develop each year to track editorial opportunities for our clients. File is regularly reviewed and acted upon if subject being covered by a trade publication offers our clients a chance to talk about their products and capabilities as part of upcoming article. Heavy Duty Industry Trade Publication Editorial Calendars for 2013 Publication Article Type JanuaryFebruaryMarch Fleet Equipment MgmtNG Powered EquipmentSpec'ing Work Trucks for ResaleVehcile Leasing Programss Equipment Before and AfterIdling Reduction SystemsSmart Way Spec'ingReman Engines and Transmissions Equip Buying/Support Side bar topicsAPU, Inverters, Shore Power OptionsFairing, Wheel Covers, Low Rolling Res TiresReman Comp, starters, axles, turbochargers Fleet ProfileTop Equipment Asset Manager Aftermarket InsightCoolent OptionsWork Truck BodiesLubricant Options Trailer TopicsReefer NewsTrailer Equipment NewsReefer News EveryHD News, lt & med duty, Tires and Wheels Month Fuels and Lubes, Service & Support Fleet FeaturesOutlook 2013, The Year of the DriverFleet Owner 500Best Shop Practices Owner Gasoline for Medium Duty?Natural Gas Engine TechnologyNew Shop Products Roundup The Final Word on EOBR's Analytics, What do you know? Hardware ReportCargo SecurementFifth WheelsLighting Vocational ProfilePetroleumLeasingRecycling In Every IssueFleets On-Line, Maintenance Bay, Green Fleet, Light and Medium Report, Best Practices Monthly ColumnsSafety 411, Tire Tracks, Private Fleets, Small Business Review Supplements/Special Tire Chart HDT FeatureCSA - 2 years laterInfrastructure FundingHDT Truck Fleet Innovators Eq & MaintenanceGHG 2014/2017 EmissionsChassis FocusAir Filters MoreThe elections and truckingHDT Top 20, Truck Dealer of the YearRecycled Lubes and Coolant Vocational ProfileCrossing the Borders TechnologyMobile ScanningThe art and science of routingThe High Tech Truckstop Tires and WheelsHow to stretch your tire budgetTires for Trucks with multiple operationsTire/Wheel Trends/Topics TrailersDry vansTrailer Trends and TopicsDumps In every issueFuel smarts/Safety & Compliance/Fit to Drive and Test Drive CCJ EquipmentRoadside Ready (Tool/Emer kits, how to eq.) Smart Shops (How to move shops into info age Career Leadership Award TechnologyMaintenance SoftwareGamification TechnologyBig Data: exception monitoring Business2013 Economic OutlookPlanning the Perfect pre-tripThe Science of Sleep (rest properly) Equipment in FocusHeaters/Climate ControlFifth WheelsSuspensions Technology in FocusDocument ProcessingFleet Management AppsMileage and Routing Light/Med Duty SpotlighEach month, LMD focus will explore how light and medium duty trucks are fitting the needs of specific applications Recruit and TrainEach month, executives from leading fleets share best practices for attracting and keeping the best drivers in Q&A Format Recruit and Train Trailer Focus - Dry Vans
CK Marketing & Communications Outlets that receive press releases/news announcements from our clients. This list is continually updated as we find new publications. We have also started a global distribution network for our clients that have news outside North America