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Strategic Marketing for Your BusinessPresented by Dr. Jan Mangos SCORE Orlando
Make (and Follow) a Plan
Strategy Vs. Tactics
Back to the Beginning…. What is Marketing?
Marketing is Concerned with:Product Price Place Promotion
Along with…. Identifying Target Market(s) Analyzing Competition
Let’s Start with Target MarketsSufficiently Large Reachable Willing and Able to Buy
Ways to Target Geographic Demographic Purchase Behavior Psychographics
Important ConsiderationsRISK FOCUS
A New Definition…. Product = Benefit to the Buyer
A New Definition…. Price = Value to the Buyer
Developing New ProductsTrend Analysis -Top to Bottom Price Range -Truncation of Childhood (New Consumers) -Aging Population -Changing Face of U.S. Population -Mass Customization
Developing New ProductsTrend Analysis (cont’d) -Consumer Empowerment -Co-marketing Opportunities -Peer-to-peer Sharing (Social Media) -Omnivores (Food Markets) -Mobile Marketplaces
Developing New ProductsTrend Analysis (cont’d) -Re-commerce -High-touch products and services -Green Products -Increasing Power of Women -Fitness and Longevity
A New Definition…. Place = Channel of Distribution and itsInformational Benefits to Your Business
A New Definition…. Promotion = Free or Low Cost Tactics toGain Awareness
A New Definition…. Competition = Role Models or Bad Models“Thinking Outside the Box”
Simply Add… Tactics and a Timeline
Lesson 2 – Market Segmentation and Marketing Mix.
11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.
Analyzing the Marketing Environment Module 4 Dr. Mohamed Zamil AL-Akhtaby.
Chapter 11: Marketing. Marketing Process for creating, communicating, delivering offerings that have value for customer.
4.01 Marketing Information Management. A system that analyzes and assesses marketing information, gathered from sources inside and outside an organization.
The Four Ps of Marketing
SOCIAL MARKETING applications in public health Dr Babar T Shaikh
Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.
M. Wispandono - FE Unijoyo 2010/11 What is a market? A market is a group of potential customers with the authority and the ability to purchase a particular.
Chapter 12 Marketing and Customer Satisfaction Business Today.
Marketing Concept Satisfy customer’s needs and wants Do it better than the competition.
Chapter 6 Market Analysis. Areas of Analysis w Industry w Target market and customer Market segments geographics demographics psychographics buying characteristics.
KEY TERMS UNIT 2 (UNDERSTANDING CUSTOMERS) Marketing.
1. Understand the concept of market and market identification 2. Understand the concept of market segmentation 3. Understand the importance of evaluating.
3- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Three Analyzing the Marketing Environment.
Entrepreneurship Mr. Bernstein How to Conduct Effective Market Research, pp October 14, 2014.
Chapter 2, Section 1-2 Market Planning and Segmentation.
The 4 P’s of Marketing consumer The Marketing Mix.
Can you find the 9 steps of marketing in this picture? Purchasing – Selling – Pricing – Product Planning – Risk Management - Promotions – Financing – Distribution.
Intro to Marketing Mr. Bernstein Target Markets and Market Segmentation September 18, 2014.
The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.
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Analyzing Marketing Environment
The Marketing Concept Implementing the Marketing Strategy.
Market Identification Project #2: Marketing Plan Analysis.
Marketing Foundations What is Marketing? What is the goal of Marketing?
Basic Marketing Concepts
The Marketing Concept Marketing Mix. What is “The Marketing Concept”? Satisfy customers’ needs and wants Make a profit.
Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.
A Decision Making Perspective on Marketing Research.
FFA Marketing Plan Workshop
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The Marketing Plan. SWOT Analysis Good marketing relies on good plans Planning efforts begin with a critical look at itself and its business environment.
Chapter 13 Marketing in Today’s World
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Marketing Concepts. Marketing Defined Marketing is the total process of finding or creating a profitable market for specific goods or services. It.
Chapter 1: World of Marketing Section 1.1 What is Marketing.
Understanding Principles Of Marketing Pertemuan 09 Matakuliah: J Pengantar Bisnis Tahun: 2009.
THE WORLD OF MARKETING. Learn how to conduct a SWOT analysis. List the three key areas of an internal company analysis. Identify the factors in.
What is Marketing? n Classical (narrow) definition: n Modern (broad) definition, AMA 1985:
PE – Acquire foundational knowledge of marketing information management to understand its nature & scope PI – Explain the need for sport/event marketing.
© Prentice Hall, 2005Excellence in Business, Revised Edition Chapter Fundamentals of Marketing, Customers, and Strategic Marketing Planning.
Chapter 3- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Three Analyzing the Marketing Environment.
Unit 3 Basic Marketing Concepts
August 6th Bell Work What is good and bad about the Share a Coke campaign?
Marketing Winter SEGMENTATION, TARGETING AND POSITIONING Session 4 Wednesday, April
The Marketing Plan Chapter 2. A. SWOT Analysis A company’s planning begins with a critical look at itself and the market in which is operates. Analyze.
Keurig Katy Winge Mackenzie Wagner Samantha Heath.
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