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Strategic Marketing for Your Business Presented by Dr. Jan Mangos SCORE Orlando
Make (and Follow) a Plan
Strategy Vs. Tactics
Back to the Beginning…. What is Marketing?
Marketing is Concerned with: Product Price Place Promotion
Along with…. Identifying Target Market(s) Analyzing Competition
Let’s Start with Target Markets Sufficiently Large Reachable Willing and Able to Buy
Ways to Target Geographic Demographic Purchase Behavior Psychographics
Important Considerations RISK FOCUS
A New Definition…. Product = Benefit to the Buyer
A New Definition…. Price = Value to the Buyer
Developing New Products Trend Analysis -Top to Bottom Price Range -Truncation of Childhood (New Consumers) -Aging Population -Changing Face of U.S. Population -Mass Customization
Developing New Products Trend Analysis (cont’d) -Consumer Empowerment -Co-marketing Opportunities -Peer-to-peer Sharing (Social Media) -Omnivores (Food Markets) -Mobile Marketplaces
Developing New Products Trend Analysis (cont’d) -Re-commerce -High-touch products and services -Green Products -Increasing Power of Women -Fitness and Longevity
A New Definition…. Place = Channel of Distribution and its Informational Benefits to Your Business
A New Definition…. Promotion = Free or Low Cost Tactics to Gain Awareness
A New Definition…. Competition = Role Models or Bad Models “Thinking Outside the Box”
Simply Add… Tactics and a Timeline
Lesson 2 – Market Segmentation and Marketing Mix.
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Marketing Concept Satisfy customer’s needs and wants Do it better than the competition.
Chapter 6 Market Analysis. Areas of Analysis w Industry w Target market and customer Market segments geographics demographics psychographics buying characteristics.
KEY TERMS UNIT 2 (UNDERSTANDING CUSTOMERS) Marketing.
1. Understand the concept of market and market identification 2. Understand the concept of market segmentation 3. Understand the importance of evaluating.
3- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Three Analyzing the Marketing Environment.
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The Marketing Plan. SWOT Analysis Good marketing relies on good plans Planning efforts begin with a critical look at itself and its business environment.
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Understanding Principles Of Marketing Pertemuan 09 Matakuliah: J Pengantar Bisnis Tahun: 2009.
THE WORLD OF MARKETING. Learn how to conduct a SWOT analysis. List the three key areas of an internal company analysis. Identify the factors in.
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PE – Acquire foundational knowledge of marketing information management to understand its nature & scope PI – Explain the need for sport/event marketing.
© Prentice Hall, 2005Excellence in Business, Revised Edition Chapter Fundamentals of Marketing, Customers, and Strategic Marketing Planning.
Chapter 3- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Three Analyzing the Marketing Environment.
Unit 3 Basic Marketing Concepts. ge&v=ssXV0wXUZYg
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