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Strategic Marketing for Your Business Presented by Dr. Jan Mangos SCORE Orlando.

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Presentation on theme: "Strategic Marketing for Your Business Presented by Dr. Jan Mangos SCORE Orlando."— Presentation transcript:

1 Strategic Marketing for Your Business Presented by Dr. Jan Mangos SCORE Orlando

2 Make (and Follow) a Plan

3 Strategy Vs. Tactics

4 Back to the Beginning…. What is Marketing?

5 Marketing is Concerned with: Product Price Place Promotion

6 Along with…. Identifying Target Market(s) Analyzing Competition

7 Let’s Start with Target Markets Sufficiently Large Reachable Willing and Able to Buy

8 Ways to Target Geographic Demographic Purchase Behavior Psychographics

9 Important Considerations RISK FOCUS

10 A New Definition…. Product = Benefit to the Buyer

11 A New Definition…. Price = Value to the Buyer

12 Developing New Products Trend Analysis -Top to Bottom Price Range -Truncation of Childhood (New Consumers) -Aging Population -Changing Face of U.S. Population -Mass Customization

13 Developing New Products Trend Analysis (cont’d) -Consumer Empowerment -Co-marketing Opportunities -Peer-to-peer Sharing (Social Media) -Omnivores (Food Markets) -Mobile Marketplaces

14 Developing New Products Trend Analysis (cont’d) -Re-commerce -High-touch products and services -Green Products -Increasing Power of Women -Fitness and Longevity

15 A New Definition…. Place = Channel of Distribution and its Informational Benefits to Your Business

16 A New Definition…. Promotion = Free or Low Cost Tactics to Gain Awareness

17 A New Definition…. Competition = Role Models or Bad Models “Thinking Outside the Box”

18 Simply Add… Tactics and a Timeline


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