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Confidential – Internal to Ormita

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1 Confidential – Internal to Ormita
영국에서 바터로 가능한 매체 Confidential – Internal to Ormita Presented By: Cinzia Gremmo.

2 Summary 100% Barter 로 광고하기 Ormita는 귀사의 목표시장에 알맞은 다양한 광고매체를 회원으로 모시고 있습니다. 현금지불 대신에 귀사의 상품과 서비스를 주고 광고하는 것이 가능합니다. Ormita 는 이런 거래를 주선하여 다자 간에 바터 거래를 가능하게 합니다. 매체와 직접 바터 할 필요가 없습니다.

3 바터로 가능한 TV 광고

4 ITV1 Website: www.itv.com
ITV1 includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes. Television is a complete sensory feast, entertaining the nation and bringing people and communities together with programmes like Coronation Street, Britain’s Got Talent, Dancing on Ice and I’m A Celebrity... Get Me Out Of Here! As a nation, we enjoy watching more television now than ever before. In this modern digital TV market place, there are now 300+ channels, giving the average viewer an even greater opportunity to indulge in their favourite pastime!

5 ITV2 Website: www.itv.com
ITV2 brings to screen an exciting mix of talent, celebrity gossip and young drama. The channel continues to capture and retain a fun-loving, younger audience of 16-34s. In terms of audience appeal, ITV2 celebrates fun and gives you that little bit extra. ITV2 continues to go from strength to strength - it remains the biggest non- terrestrial channel in multi-channel homes. The channel confidently sets itself apart from other digital channels by drawing in much higher ratings with nine programmes attracting 2 million plus in viewing figures. ITV2’s entertainment includes original commissions such as The Only Way is Essex, Models, Misfits and Mayhem, Celebrity Juice and Peter Andre: My Life; exclusive acquisitions including X-Factor USA, Vampire Diaries and Gossip Girl; and brand extensions like Britain’s Got More Talent, Get Me Out Of Here Now and The Xtra Factor.

6 ITV3 Website: www.itv.com
ITV3 is the home of character-driven narrative and drama that stirs the emotions. Drama is probably the most powerful medium for connecting with people. The channel engages the viewers with strong narrative, emotional responses and connections. ITV3 now has 22 programmes that have attracted audience of over a million viewers. ITV3 targets the desirable 35+ upmarket audience with programming which complements the schedules of both ITV1 and ITV2, while still offering a broad appeal. Sophisticated older audiences tune in to ITV3 to enjoy quality movies and drama which they may have missed on ITV1, including Downton Abbey, Vera, Lewis, Above Suspicion, Case Sensitive and DCI Banks.

7 ITV4 Website: www.itv.com
Quality entertainment for a male audience. ITV4 is an entertainment channel made for men, with a core audience of year-old males. Great escapism defines the programming, providing drama and entertainment that’s an antidote to the everyday. As well as original commissions such as Richard Bacon's Beer and Pizza Club, Sport is an important part of ITV4’s offer, especially those sports which embody male heroism: UEFA Europa League, Aviva Premiership Rugby Highlights, IPL, Tour de France and Darts. Complementing the programming on ITV1, ITV2 and ITV3, the channel has had 32 programmes achieve over half a million viewers in the first half of this year.

8 바터로 가능한 잡지광고

9 Bay View Magazine (Poole) Website: www.cnmags.co.uk/advertise-poole
Thinking about advertising in Poole and the surrounding areas? Bay View, Blandford View and Portland View will put your business in front of over 60,000 local residents. Community Network Magazines… Great Rates – Advertise your business over consecutive months and save money Reinforce your brand in the local area – giving you opportunity to promote discounts & offers Offer a variety of packages – something to suit every business & includes FREE editorial Written directly for the communities they represent

10 Blandford Village View Magazine Website: www. cnmags. co
Blandford Village View Magazine Website: People buy from people and by advertising your Blandford based business within the local community, you can easily access a targeted and valued local client base. Thinking about advertising in Poole and the surrounding areas? Bay View, Blandford View and Portland View will put your business in front of over 60,000 local residents. Community Network Magazines… Great Rates – Advertise your business over consecutive months and save money Reinforce your brand in the local area – giving you opportunity to promote discounts & offers Offer a variety of packages – something to suit every business & includes FREE editorial Written directly for the communities they represent

11 Cards and Papercraft Magazine Website: www. practicalpublishing. co
Cards and Papercraft Magazine Website: Simply Cards & Papercraft magazine shows you how to create stylish and beautiful cards for every occasion — cards that will light up the faces of your loved ones! Every month it gives you: 100 pages of inspirational ideas Step-by-step, illustrated guides — master all the techniques! Hot product news — keep up with cardmaking trends! A fabulous FREE gift — boost your stash!

12 Creative Beads Magazine Website: www. practicalpublishing. co
Creative Beads Magazine Website: Creative Beads & Jewellery provides ideas and inspiration for all levels of jewellery making and beadcrafts. Every issue it gives you: 100 pages of bright ideas Dozens of beautiful, inspiring designs you can make yourself Step-by-step, illustrated guides — master all the techniques! A fabulous FREE gift — boost your stash!

13 Dorchester View Magazine Website: www. cnmags. co
Dorchester View Magazine Website: People buy from people and by advertising your Dorchester based business within the local community, you can easily access a targeted and valued local client base Thinking about advertising in Dorchester? Dorchester View will put your business in front of local residents in the Dorchester area. Delivered to 5,000 homes in the DT1 Postcode Community Network Magazines… Great Rates – Advertise your business over consecutive months and save money Reinforce your brand in the local area – giving you opportunity to promote discounts & offers Offer a variety of packages – something to suit every business & includes FREE editorial Written directly for the communities they represent

14 Eastern Art Report Website: www.eapgroup.com/index.php/en/
Eastern Art Report is an influential advertising medium, used by art fairs and biennials, artists, art gallerists, public galleries and museums, book publishers and numerous other art industries, lifestyles and living outlets, designers, hotels, restaurants and travel related industries. Advertising in Eastern Art Report, online and print, takes different forms. The, eapgroup.com, is a very well visited destination for people from different disciplines, with monthly visitor rates approaching 200,000.

15 Economist Magazine Website: www.economist.com
With over 4m readers in almost every country and a reputation for insightful analysis and opinion on every aspect of world events. The Economist is one of the most widely recognised and well-read current affairs publications. The weekly paper has sections about each region of the world, plus science and technology, books and arts, and the weekly obituary. The website (www.economist.com) is also accessible through mobile devices including the iPhone and iPad. Economist readers are Ideas People, for whom The Economist offers the opportunity to fuel their own thinking; challenge their opinions on events; and satisfy their curiosity about the world.

16 HomeBuying Magazine Website: www.homebuying.co.uk
Homebuying is a consumer magazine and website targeting all prospective homebuyers, from first-time buyers to those remortgaging. It comprises all homebuyers need to know about mortgages, insurance, DIY, property renovation and even buying overseas. Best-buy tables, house price information and mortgage calculators complement the in-depth information provided. It really is the one-stop- shop for those buying or remortgaging – and then decorating or extending! The magazine is produced in digital format for website visitors to download or view online. Content also covers product guides on life cover, home insurance, and help on finding a mortgage adviser. If you would like to target this group of homeowners, landlords and buy-to-let investors, Homebuying has a contact list of over 700,000 contacts. Targets groups such as "interest in insurance" or "require remortgage" can be used to select a more responsive audience for your needs. Format : Online Portal Readership : UK Home Owners Frequency : Monthly Online Users : 50,000 / month News Updated : Daily Database Size : 700,000 Alerts : Weekly

17 Investment International Magazine Website: www.investmentinternational.com
Investment International was established back in 1982 and is aimed at the high net-worth expatriate investor, interested in bonds, funds and equities, and savings accounts offshore. The brand comprises both a comprehensive website and a digital magazine which our readers can access immediately, wherever they are in the world. Readership varies from UK based individuals looking to invest in global opportunites, to international investors interested in tax efficient investment offers. If you sell financial solutions to high net-worth individuals then our database of over 100,000 contacts can be selected to target specific campaigns. For instance, this can be done by country for region specific campaigns. Format : Digital Magazine Readership : HNW Expatriate Investors Frequency : Monthly Online Users : 43,000 / month News Updated : Daily Users : 58,000 Alerts : Weekly

18 Jewish Renaissance News Magazine Website: www.jewishrenaissance.co.uk
Jewish Renaissance is a quarterly cultural magazine, founded in 2001, covering Jewish culture, arts and communities in Britain and beyond. The magazine focuses on the arts – visual arts and architecture, music, cinema, theatre and literature in Europe and in Israel – as well as on Jewish identity and relations with other cultures and religions. In each issue there is a page illustrated feature on a different Jewish community around the world, drawing on historical material, contemporary interviews, and a cultural events listing, among other content. It also contains in-depth interviews of people of interest from a Jewish historical or cultural viewpoint. It also contains articles on such contemporary subjects as how the Jewish community is responding to climate change.

19 Knit Now Magazine Website: www.practicalpublishing.co.uk/knitnow
Knit Now is the brand new magazine dedicated to stylish accessories and quick knits for today’s knitter! Packed full of exclusive patterns, Knit Now covers a wide variety of techniques with clear step-by- step instructions and expert hints and tips. What’s more, each issue features interviews with hot, new and established designers, tried and tested yarns, online and high street inspirations as well as all the very latest news, views and things to buy.

20 The Middle East in Europe Magazine Website: www.meenet.info
The Middle East in Europe is the definitive magazine of interest to anyone involved with the Middle East and North Africa region, MENA communities in the West and Middle Eastern developments in the region stretching from Morocco to Pakistan. With an expanding subscriber base amongst high net worth individuals, businesses, financial institutions and art and culture organisations, The Middle East in Europe is the largest magazine of its kind distributed worldwide. The Middle East in Europe has a global readership among high net worth individuals, corporates and government and business institutions, and is available at bookshops and also distributed outside continental Europe and the Middle East. The Middle East in Europe is also distributed amongst organisations, including airlines, banks and other financial institutions, government departments in the UK and abroad, hotels, UK registered businesses, embassies and cultural organisations.

21 Mortgage Introducer Magazine Website: www.mortgageintroducer.com
Mortgage Introducer is a leading industry magazine and website aimed at the mortgage professional and IFA. Now in its 11th year of publication, Mortgage Introducer is leading the way for mortgage professionals by keeping them up to date on the latest news and views, as well as training and competence. Changing times within the mortgage adviser marketplace has meant the need for innovation from the mortgage publications serving that audience group. Mortgage Introducer has risen above its rivals to deliver this both in print and online. If you need to reach mortgage professionals, financial advisers, estate agents, solicitors or energy assessors then our extensive database of B2B professionals can help you to achieve this via our database of over 40,000 contacts. Format : Printed Magazine Readership : UK Financial Advisers Frequency : Monthly Distribution : 5000 (To be ABC audited) Online Users : 37,000 / month News Updated : Hourly Database Size : 40,000 Users : 16,687 Alerts : Daily (Mon-Fri)

22 Optical World Magazine Website: www.optical-world.co.uk
The only international magazine devoted to the optical industry offering vast coverage of developments in the field of manufacturing optics worldwide. We bring you the latest news, product launches & comprehensive lists of optical suppliers from around the world. We provide in-depth technical articles, product information, previews & reports of the worlds major ophthalmic exhibitions, company & personality profiles. Plus many more features of interest to everyone engaged in the manufacturing and wholesaling optical industry.

23 Papercraft Essentials Magazine Website: www. practicalpublishing. co
Papercraft Essentials Magazine Website: Papercraft Essentials magazine shows you how to create fun cards in a flash! Every month it gives you: 100 pages of bright ideas Dozens of fun card designs you can make in an evening! Step-by-step, illustrated guides — master all the techniques! Two fantastic FREE gifts — boost your stash!

24 PC Utilities Magazine Website: www. magnesiummedia
PC Utilities Magazine Website: Published every four weeks for the last ten years, PC Utilities is the ultimate guide to software — free, shareware and commercial. PC Utilities magazine — Print edition Every issue comes with a packed cover disc containing several full products, plus hundreds of the latest and greatest freeware and shareware tools. Every month for the last ten years, readers of PC Utilities magazine have been discovering hidden software gems which save time and money, learning how to solve troublesome software and hardware problems, and finding out how to achieve more with their computers.

25 Scrapbook Magazine Website: www. practicalpublishing. co
Scrapbook Magazine Website: Scrapbook Magazine is Britain's biggest selling scrapbook magazine. It's published every six weeks, and each issue shows you how to bring your photos and memories to life! 84 pages of inspirational layouts Step-by-step guides to help you master scrapbooking techniques Tips and tricks from talented designers Fabulous reader layouts A fabulous FREE gift — boost your stash!

26 Simply Homemade Website: www.practicalpublishing.co.uk/simplyhomemade
Simply Homemade is the essential magazine for creative women, with beautiful and stylish projects for papercrafters, seamstresses, knitters and beaders. It also features craft hobbies which are often neglected, such as soapmaking, candlemaking and feltmaking. Covering stylish brands such as Cath Kidston, Amy Butler Fabrics and Emma Bridgewater Designs, and adding a pinch of recipes, baking ideas and homestyle tips and advice, Simply Homemade is a treasure trove of beautiful projects for gifts and your home.

27 TW Magazine Website: www.twmagazine.co.uk
TW Magazine is a publication for residents and visitors to the London TW postcode area, the magazine covers restaurants, theatre, movies, fashion, health and beauty, property, travel and events.... TW Magazine has a circulation of 29,000.

28 Weymouth & Portland View Magazine Website: www. cnmags. co
Weymouth & Portland View Magazine Website: People buy from people and by advertising your Weymouth & Portland based business within the local community; you can easily access a targeted and valued local client base Thinking about advertising in Weymouth and Portland? Portland View will put your business in front of over 60,000 local residents in the Weymouth and Portland local area. Community Network Magazines… Great Rates – Advertise your business over consecutive months and save money Reinforce your brand in the local area – giving you opportunity to promote discounts & offers Offer a variety of packages – something to suit every business & includes FREE editorial Written directly for the communities they represent

29 Work Your Way Magazine Website: www. klmconsulting. co
Work Your Way Magazine Website: The New Quarterly Magazine for Freelance, Self- employed, Entrepreneurial Mums Work Your Way magazine is a high-quality glossy A4 publication printed quarterly. Work Your Way provides a wealth of information, tips and contacts to support working mums in running their own successful business. Not only that but also how to work effectively, keeping a work-life balance, and a variety of articles from others who can offer experience and examples of how efficient working can improve on productivity. Advertising with Work Your Way directs you to a core target audience of affluent women. All readers are working and mostly self-employed, looking for that new opportunity to launch or grow their business. As a free magazine distributed through selected day nurseries, mother and toddler groups, family centres and mumpreneur networking groups you can be sure to reach over 50,000* mums per printed issue providing you with a targeted readership at a very low cost per thousand, nationwide.

30 바터로 가능한 온라인 매체

31 Eastern Art Report Website: www.eapgroup.com/index.php/en/
Eastern Art Report is an influential advertising medium, used by art fairs and biennials, artists, art gallerists, public galleries and museums, book publishers and numerous other art industries, lifestyles and living outlets, designers, hotels, restaurants and travel related industries. Advertising in Eastern Art Report, online and print, takes different forms. The, eapgroup.com, is a very well visited destination for people from different disciplines, with monthly visitor rates approaching 200,000.

32 Economist Online Website: www.economist.com
The Economist online is the premier destination for intelligent conversation and debate on the web. The Ideas People flock to the site to absorb a daily diet of news, analysis, columns, blogs, and multimedia, while contributing to the ongoing debates and discussions themselves. The site also features a suite of research tools and data for subscribers, including free full access to a searchable archive, as well as The Economist audio edition.

33 Every Investor Website: www.everyinvestor.co.uk
The EveryInvestor brand, comprising EveryInvestor, The Share Weekly and MoneyMaker, covers everything investors need to know, including personal finance news, property information and share tips. With tools such as comparison tables, downloadable guides and factsheets, and weekly newsletters, it is no wonder the website is so well known amongst investors. If you are looking to target an active audience of UK investors then various sponsorship opportunities are available online, via and in print. Format : Online Portal Readership : UK Consumers Frequency : Daily Online Users : 55,000 / month News Updated : Daily Database Size : 2.2 Million Alerts : Weekly

34 Hidden Wires Website: www.hiddenwires.co.uk
HiddenWires is the UK and European resource for custom install home automation and home entertainment. Aimed at designers, installers, suppliers and users of smart home technology, HiddenWires provides a wealth of news, articles, case studies, training and events, as well as helping to locate suitable products and services. HiddenWires was founded in 1989 to provide consultancy and research services for the professional AV industry.Its founder members, Yasmin Hashmi and Stella Plumbridge, are highly-qualified electronics engineers whose experience of consultancy includes projects involving industry, government and education. Within the production environment, Hidden Wires has experience in the design, servicing, selling, marketing and creative operation of a range of equipment - providing the unique ability to empathise with manufacturers and users alike. Within the media environment, Hidden Wires has experience in writing, commissioning and editing for many leading trade publications, and first began publishing its own specialist equipment guides for the professional audio, video and broadcast industries in

35 My Village Website: www.myvillage.com
My Village is a collection of area guides all around the UK providing links to businesses, entertainment, services and jobs. Aimed at consumers, it covers everything that is happening in those areas covered: cinema listings; bar, restaurant and hotel reviews; music venues and gigs; property listings; and even online dating! The reviews are written by readers of the website as well as our expert team who take great pleasure in visiting various bars and restaurants on behalf of the website users! Users can also become members of My Village, enabling them to enter competitions and take advantage of various special offers available each week. If you are looking to target an active audience of UK consumers then various database, advertising and sponsorship opportunities are available. Format : Web Portal Readership : Anyone Frequency : Daily Online Users : 150,000 / month Users : 100,000

36 Propertywire Portal Website: www.propertywire.com
PropertyWire provides global property investment news to an international audience of developers, agents and investors alike. A weekly in-depth newsletter brings subscribers the latest developments plus investment opportunities in emerging markets. This website has been optimised with search engines and has an average of 3,000 unique visitors per day. If you are looking to target an active audience of property investors both UK and International, then various sponsorship opportunities are available online, via and in print. Format : Online Portal Readership : International Property Investors Frequency : Daily Online Users : 60,000 News Updated : Hourly Database Size : 50,000 Alerts : Weekly

37 이점 요약

38 Acquire Advertising for 100% Barter
왜 바터로 광고 구매하는 가? Acquire Advertising for 100% Barter 현금 고객 증가 귀사의 브랜드 구축 T경쟁업체로부터 고객 뺏어 오기 광고하기 위해 현금을 사용할 필요 없음 – 귀사의 상품과 서비스로 지불함 실질적으로 무에서 어떤 것을 얻는 결과가 됩니다. 현금으로 광고 구매하는 것보다 위험부담이 훨씬 적음 광고 독자 청중 – 누가 귀사의 광고를 보고 귀사의 상품을 살 것인지 아무도 모른다.

39 Barter는 거래의 한 형태로 받아들여집니다
광고업 협회에 따르면 10 미디어 기업 중 8개의 기업 미디어 기업이 기본적으로 barter 거래를 사용합니다. on a regular basis. 뉴욕 증권 거래소에 등록 되어 있는 65기업이 barter 입니다. 매일 약 16,780,000 사업체에서는 현금을 사용하지 않고도 거래들이 발행되고 있습니다. (2004)., Department of Commerce Fact Sheet. USA DOC. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., International Journal of Hospitality Management American Association of Advertising Agencies. (2003). (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at Hartford, Hartford CT.`

40 Ormita는 귀하의 서비스를 현재 귀하가 팔고 있지 있지 않는 “새로운 시장”에 판매합니다.
100% Barter를 통해서 광고 획득 Ormita 절대로 귀사의 현금시장을 침해하지 않습니다. Ormita는 현재 귀사의 현금시장이 아니거나 귀사의 브랜드가 잘 알려지지 않는 시장에만 직접 귀사의 제품이나 상품을 홍보, 판매할 할 것입니다. 바터로 귀사의 상품이나 서비스를 구입한 고객은 긍정적인 의견을 주변에 확산할 것입니다. Barter에 의해 광고할 경우의 비용은 현금으로 광고할 경우의 비용에 비교하면 명목적이다.

41 Barter 거래의 기본적 이해 100% Barter를 통해서 광고를 가능하게 함
먼저 광고구매를 하고 추후에 귀사의 상품과 서비스를 팔거나 아니면 먼저 팔고, 추후에 광고구매를 하셔도 됩니다. 매 광고매체 구매거래마다 귀사의 계정에서 거래된 금액만큼 감액됩니다. 매 판매 시에는 귀하의 계정은 증액됩니다. Ormita는 이자가 없는 신용(바터원 대출, credit line)을 제공합니다.

42 고객관리 방법 모든 홍보활동을 도와드립니다. 전세계의 미디어를 제공합니다. 전략, 계획의 구축과 결과를 예측합니다.
고객관리 방법 모든 홍보활동을 도와드립니다. 전세계의 미디어를 제공합니다. 전략, 계획의 구축과 결과를 예측합니다. 끈끈한 이해관계 구축 3개월 마다 reviews 다른 이해 관계자들과의 관계증진에도 도움을 드립니다. 정기적인 미디어 모니터링 보고서를 제공합니다. 경쟁업체들의 현황을 파악합니다.

43 우리가 하지 않는 것 100% Barter를 통해서 광고 획득
“corporate barter 회사”와 차별화된 Barter 회사로서 당사는 : 귀사의 상품과 서비스를 “Barter money”를 지불하고 사는 일은 하지 않습니다. 구매한 귀사의 상품/서비스를 “할인 가격으로” 현금을 받고 팔지 않음( 할인은 커녕 전혀 현금을 받고 팔지 않음) 귀사가 원하면 구매자와 직접 거래를 하도록 해드림. 귀사가 원하면 귀사가 거래하고 있는 미디어 회사를 통해 직접 미디어를 구입하도록 해 드립니다. 당사의 미디어 구입은 100% barter에 의한 거래입니다.

44 ORMITA는 어떤 회사인가?

45 회사의 지배구조 건전한 기업지배구조 가 확립되어 있습니다. 이사회는 부가가치 창출에 초점을 맞춰 운영 기업윤리 강령
건전한 기업지배구조 가 확립되어 있습니다. 이사회는 부가가치 창출에 초점을 맞춰 운영 기업윤리 강령 표준 사업실천 강령 거래와 재무보고의 투명성 라이센시, 파트너, 회원 및 주주의 권익 존중 위험의 인식과 관리 독립적인 자문단

46 Ormita에 관한 언론보도

47 Hans-Werner Alpermann
Ormita를 끌고 가는 사람들 Sjaak Adriaanse Hans-Werner Alpermann Lynnea Bylund Chris Cook Daniel Evans Marc Gauvin Max Giannopoulos Jim Gielarowski Kevin Hau Benny Hui Primo Ibarra Amr Kandil Jonas Lagander Rohit Mahajan Marian Malczyk Yucel Olcay Miriam Worsnop Michael Xie Sadegh Yazdani

48 Ormita China

49 Ormita Hong Kong

50 Ormita India

51 Ormita Italy

52 Ormita Sweden

53 Ormita 전화번호부 Australia T: +61 7 3149 3152 F: +61 7 3077 6896 E:
Canada China Finland Germany Hong Kong India Indonesia Iran Italy New Zealand Pakistan Romania South Africa South Korea Sweden Turkey United Kingdom United States Zambia


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