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Marketing Services Overview Presented to DR Systems February 13, 2014 Lowest Cost Marketing Channels for Health IT Conversions Christine Slocumb President,

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Presentation on theme: "Marketing Services Overview Presented to DR Systems February 13, 2014 Lowest Cost Marketing Channels for Health IT Conversions Christine Slocumb President,"— Presentation transcript:

1 Marketing Services Overview Presented to DR Systems February 13, 2014 Lowest Cost Marketing Channels for Health IT Conversions Christine Slocumb President, Clarity Quest Marketing

2 75% of Portfolio in Health Tech Software Infrastructure Hospital IT services Medical device

3 Integrated Marketing Plan

4 Today’s Client Profiles 1 midsized company Infrastructure offering $100K + 1 multinational company 1 SMB company Enterprise software & services $400K +

5 Annual Marketing Budgets $325K - $1.7M

6 Target Titles CIO, CTO CIO, CMIO, CNIO, CNO

7 Assigning All Spend Across Channels Meaningful Use White Paper

8 Integrated Marketing Plan

9 Normalized Cost Per Qualified Lead by Channel

10 Leads Are One Thing... But What About Conversions?

11 Normalized Cost Per Qualified Lead by Channel

12 Converting Healthcare C-Level #1 - Email Nurture With Quality Content

13 Converting Healthcare C-Level #2 - Organic Search Rankings (supported by PR/Social Media)

14 Converting Healthcare C-Level #3 – Carefully-Selected Tradeshows

15 Contact Information Twitter: CSlocumb Blog: clarityqst.com/blog Email: chris@clarityqst.com


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