Presentation on theme: "I. Introduction Introduction of LG Group Introduction of LG Chem."— Presentation transcript:
0 OLEDs at the Tipping Point Sebastian W. SuhManager, Marketing & SalesOLED Light Division
1 I. IntroductionIntroduction of LG GroupIntroduction of LG Chem
2 Introduction of LG Group Affiliated CompaniesOverviewChemicalsLG ChemLG Household & Health careLG Life ScienceLG HausysSEETECFoundation: JanuaryHQ AddressLG Twin Towers, 20 Yeouido-Dong,Yeongdeungpo-Gu, Seoul , KoreaElectronicsLG ElectronicsLG DisplayLG InnotekLG SiltronHiplazaLusemTotal Employees : 213,0002012 Total Sales : $145 Bil (1 USD=1,000 KRW)ChemicalsElectronicsTelecom & SVC318727Telecom&ServicesLG U+LG InternationalLG CNSLG N-SysLG SportsServeoneV-ENSMedialogHS AdG2RL.Best
3 Introduction of LG Chem LG Chem OrganizationLG Chem Sales2005200720092011201210.811.415.822.723.3510152025Bil. USD (1 USD=1,000 KRW)PetrochemicalsCompanyBatteryCompanyLG ChemIT & E Materials SalesIT & ElectronicsCompany200520072009201120121.01.63.03.33.512345Bil. USD (1 USD=1,000 KRW)Optical MaterialsElectronic MaterialsLCD Glass SubstrateIT FilmOLED Light
4 II. OLED Light OLED as a Human-Friendly Light Proposed Cases Enlightening the Future…TodayOLED as a Human-Friendly LightProposed CasesApplied Cases
5 OLED as a ‘Human-Friendly’ Light OLED’s Human-Friendly light quality has minimal health issues caused by artificial lightLEDOLEDintensity (%)intensity (%)1001008080606040402020400500600700800400500600700800wavelength(nm)wavelength(nm)Side-effects of Artificial Light→ Blue Light Hazard→ Melatonin suppression→ Negative influence on sleeping& healthNatural and Human-Friendly Light Qualities→ Spectral Distribution and Color Wavelengths that possess positive characteristics from both a Psychological and Physiological perspective → The only high-efficiency / environment friendly light source to possess such characteristics
6 Proposed CasesOfficeUsing OLED Light means lesser fatigue during meetings and real rest during breaksRest AreaMeeting Room
7 Reception/Information Proposed CasesVIP areaOLED can provide a comfortable and ‘premium’ atmosphere for distinguished guestsReception/InformationVIP Lounge
8 Applied Cases As Office Lighting Actual Applications being considered for Office Areas (Meeting Rooms)
9 Applied Cases As Decorative Sculptures Actual Lighting Sculpture using OLEDs (June 2013)Atrium Chandelier23mUN office
10 Applied Cases US Embassy, Finland (Acuity Brands) Trilia, designed by Acuity Brands and equipped with LG Chem OLED Panels
11 III. OLED Characteristics & Advantages Light Quality Advantages - Natural Light with No Glare- High CRI at Higher Color Temperatures- UniformityStructural Advantages - Thin - Lightweight - Low Heat
12 Light Quality Natural Light with No Glare OLED’s spectral characteristics provide natural and pleasant light with no glareLED with Glare IssueOLED without GlareRedGreenBlueRedGreenBlueStrong & Directional Lightwith GlareSoft & Diffusive Lightwithout Glareretinaoptic nervefoveairislenspupilDecorative LightingDesk StandMake-Up RoomSleeping RoomDining Room
13 Potential Applications Light QualityHigh CRI at Higher Color TemperaturesOLED is the only light source that can naturally achieve CRI >4000K~3000KHigh CRI at 4000KPotential ApplicationsCRIFashion ShopGalleryFruit/Vegetable ShopMake-Up(Hair) Salon100OLED90CRILED80705000K4000K3000KCCT
14 Color change with angle Light QualityUniform Light DistributionLG Chem OLED provides even luminance level and color uniformityLuminance UniformityColor change with angleMax.100 mmΔuv0.0050.0040.003100 mm0.0020.0010.000-80-60-40-2020406080nitMin.
15 Flat Lighting Comparison Simple StructureThin, LightweightOLEDs open the opportunity for unprecedented design with minimal loss of efficiencyStructureFlat Lighting ComparisonLEDOLEDLight SourceLEDOLEDEfficiencyLossLED PackageLED ModuleFrameLighting GuideDiffuser-10~15%-5%ShapeSize300x300mm300x300mmEfficiencyLoss25~30%0%PanelThickness6~20mm~2mmWeight2~3kg~0.5kg
16 Heat Generation of OLED panel Simple StructureLow Heat GenerationOLED panels generate very little heat and do not require heat sinksHeat Generation of OLED panelStructurenitLEDOLED0.51.01.5204060801002.0Wattlm/w2.531℃28℃~40℃Heat SinkNo Heat Sink neededLED ModuleModule Frame
17 III. LG Chem OLED Light Product Roadmap / Performance Development StatusProduct Roadmap / PerformanceCurrent Product Line-upNew Product: Flexible (Bendable) OLED PanelsProduct Portfolio OverviewDetailed SpecificationsOptimal Cost Structure
20 LG Chem OLED - Product Line-up 50x200100x100Flexible (200x50)55x53
21 LG Chem - Flexible (Bendable) OLED Panels Mass production to begin from 3Q 2013PhotoSpecificationSize : 200mm x 50mmThickness : 0.20 mmCCT : 4,000KEfficacy : 45 lm/WFlux : 73 lmUniformity : >85CRI : >90Voltage : 6.0DC current : 250mALT 70 : Min. 15,000 HrsBending Radius : 65mm* Above specifications are subject to change.
25 Optimal Cost Structure Investment PlansAll key components are produced by LG Chem.Korea is the No.1 country for OLED displays,surrounded by best OLED infrastructure.LG Chem has begun mass production in Gen.2 line.Finalized initial development of Gen.5 linethrough government funded projectLG ChemOLED LightLG Chem’sGen. 2in-line systemOLEDMaterialsLG ChemElectronicLightExtraction FilmsLG ChemIT FilmGlassSubstrateLG ChemLCD GlassSubstratesGen. 5 EquipmentDevelopment- GovernmentFunded Project(2010.6~2012.8)
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