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VER / Vivendo a Estrada Real (Living the Estrada Real) Barão de Cocais - Santa Bárbara - Catas Altas - Caeté.

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Presentation on theme: "VER / Vivendo a Estrada Real (Living the Estrada Real) Barão de Cocais - Santa Bárbara - Catas Altas - Caeté."— Presentation transcript:

1 VER / Vivendo a Estrada Real (Living the Estrada Real) Barão de Cocais - Santa Bárbara - Catas Altas - Caeté

2 Target: The main goal is to empower the Estrada Real brand as an important destination in Brasil and consolidate its credibility, making the experiments / experiences in the cities of Barão de Cocais, Caeté, Catas Altas and Santa Barbara to be valued by local communities and visitors. Programa VER - Vivendo a Estrada Real

3 R0 - Articulated and Eficient Management. (working group: SESI, IER, FECOMERCIO, SESC, SENAC, SETUR E SEBRAE) R1 – Regional and Local Government reinforcement. R2 – Creating an “Estrada Real” Touristic Identity for the local communities. (To mobilize the community about the origins of the Estrada Real, its historical importance and create a parallel with the current mining activity in the region) R3 – Touristic Offer (Adapt, organize and expand business opportunities) R4 – Expand Infrastructure. (interpretive signs, access, and revitalization of milestones / road signs) Programa VER - Vivendo a Estrada Real

4 Programa Vivendo a Estrada Real - VER Actions - SESI and IER: Touristic Package: Entre Serras e Trilhas Miramundos Expedition Consultancy to mobilize local communities to recognise and preserve the Estrada Real heritage Ecological Hikings XTerra at Santa Bárbara Events: Cycling and off road

5 Programa Vivendo a Estrada Real - VER Actions - SESI and IER : Field Visit to Family Agriculture- Benchmarking. Promotion and marketing: FAMTOUR, PRESTRIP and creating touristic packages and marketing support - ABAV and BRAZTOA. Consultancy for mapping and empowering cultural and traditional events. Indicative and interpretive signposts project. Revitalization of the indicative marks of the Estrada Real.

6 Waterfall and Archeological Site at Cocais (Pedra Pintada) Roteiro 1

7 Roteiro 2 Visit to Catas Altas

8 Programa Vivendo a Estrada Real - VER SETUR: Mobilizing actions, reinforcement of the local governments, touristic offer and signpost mapping. ACO – Associação do Circuito do Ouro: Tourism and Touristic Projects Management Courses. SEBRAE Recognizing the local leadership - Programa Líder. SESC Community oriented events. SENAC Courses: Waiter; Kitchen Helper; Receptionist; Chambermaid; Guide.


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