Presentation on theme: "HP Competitive Review DownPour, VirtualSystem, and CloudSystem"— Presentation transcript:
1HP Competitive Review DownPour, VirtualSystem, and CloudSystem
2Competitive Review Transform Application Delivery What is VSPEX What does HP offer?NetApp DownpourComponent Architecture ComparisonHP CloudSystem and VirtualSystemManagement & IntegrationEfficiencyDisaster Recovery & BackupAutomation/Orchestration OptionsSupportHow to win with EMC VSPEX
4What is EMC VSPEX?VSPEX enables partners to focus on application delivery and managementValidated integrated infrastructure solutionsPartners and customers no longer need to test and validate infrastructureFlexible architecture supports customer preferences for compute and network technologyCo-branded VSPEX cabinets maximize brand awareness for partners in the data centerDedicated VSPEX Labs and vLabs accessible to partners to accelerate solution deliveryBuilt on trusted EMC technology
6VSPEX Labs Partner Accessible Leverage Our Significant Investment Validate Your Custom VSPEX InfrastructuresvLab For Customer DemosYou can leverage the simple to use VSPEX Labs and leverage the significant investment EMC has made as well as gain access to EMC expertise to validate new architectures. We’ve made the investment in the labs so that you don’t have to.
7Components and Comparison HP DownpourComponents and Comparison
8What is Downpour?DownpourA NetApp technology enablement program to enable our customers’ and partners’ cloud platform initiatives that use NetApp & HP technologyDownpour is a part of the NetApp Solution Builder (NSB) ProgramNSB provides pretested integrated architecture solutions for the NetApp user community. NSB’s are developed on modular solution building blocksDesigned to provide customers and partners the highest level of confidence in deploying NetApp solutions because of the end to end architectural integration, testing, and ongoing currencyDownpour is focused on using “best of breed” market leading technologies that NetApp customers demandA NetApp engineered solution program to enable our customers’ and partners’ cloud platform initiatives that use NetApp & HP technologyWhile HP servers are key, Downpour will includes software, and networking technologies from HPBrocade and Cisco are network optionsThe Downpour Program’s first focus is Microsoft centric but won’t stop thereFuture Deliverables - VMware, Oracle, SAP8
9Available HP Downpour Solutions MicrosoftOnCommandNTSAutomationApplicationServer MgmtHypervisorServerNetworkStorageStorage Mgmt9
10HP Downpour Microsoft - Private Cloud Built on HP BladeSystems with Cisco Networking Detail Stack View10
11Microsoft Private Cloud Configurations Number of VMsServersNetworkStorageSmallMediumLarge2 HP DL380 Rackmounts4x1GE NetworkingFAS100224 HP DL380 Rackmounts4x10GE NetworkingFAS w/1 SAS Shelf2204412Large PerfHP C7000 with 8 BL460c Blades4x10GE Networking 4x8G FibreChannelFAS 3240 w/4 SAS Shelves4801604311
12EMC VSPEX vs. HP Downpour Server ArchitectureAny x86-based ServersHP DL380s orC7000 w/BL460c bladesIP/SAN Technology VendorsAny NetworkCisco 3750/NexusBrocadeHPHypervisorVMware vSphere, Microsoft Hyper-VVMware vSphere, Microsoft Hyper-V, Physical (SAP & Oracle Solutions)SSD/Caching TechnologiesFAST CacheSupports Read AND Write I/OFlash Cache - Supports Read I/O OnlyFlash Pools- New feature leverages SSDsto absorb write I/O. Does not auto-tier.Position FAST Cache+ FAST VP when competingVST-Virtual Storage Tiering (only supports ReadI/O using Flash Cache)Automated Storage TieringFAST VPNoneStorage ManagementUnisphere provides a singleinterface to manage storageCLI, OnCommand and System Manager required to provide full functionalitySolution Management/AutomationEMC is currently evaluating a wide range of ISV’sCloupiaLeverage EMC Proven Solutions for Cloud OpportunitiesMicrosoft System Center OrchestratorGale TechnologiesTivoliBMCCAHP Operations OchestratorIntegrationVSI Plug-inNo-Cost ESI Plug-in supportingapplication-level provisioning(Exchange and SharePoint)VSCAdditional Server-side SW required to application-levelprovisioningPartner Marketing/Branding SupportCo-Branded RackPartner-Branded SolutionsDesign Guides & RA’sValidated DesignsBackup/Data ProtectionEMC Avamar and DataDomain technologyNetApp SnapDrive for Window, Snap Manager for Hyper-V. Snap and Replicate strategy has multiple mgmt. points and could leave backup susceptible to primary storage failure
13HP Downpour: NetApp Flash Cache vs. EMC FAST Cache Technology256GB / 512GB / 1TB PCIe modulesAdd in pairs – one for each controllerWarm-up required on FAS startup, failoverSupports Read I/O only! Does not improve Write I/O performanceNetApp claims it enhances writes by freeing system memoryImpacts other system functions – SnapMirror, SnapVault, sequential read apps, othersDeduplication changes disk layout, affects sequential read performanceAutomatically puts active data in cacheAll filer data subject to cachingDedupe awareData stored on SSDs not promoted to Flash CacheSupports Write I/O and Read I/OFAST Cache’s ability to absorb write I/O is a huge differentiator in VDI environmentsBoot 1,000 virtual desktops in a less little as 8 minutesScales Up to 2TB additional read/write cache with SSDsMinimum of only 2 SSD’s required to support FAST CacheNo warm-up required if SP fails
14Other NetApp Flash Technology NetApp has recently introduced Flash PoolsWhat it isLeverages SSDs to improve write performanceFiler failover does not impact performanceMay require as few as 4 SSDsLimitationsRequires separate dedicated tray of SSD’sDoes not offer Auto-Storage TieringWhat to focus onTell the EMC Flash 1st storyFAST + FAST Cache offers comprehensive approach to ensuring application performance storage optimization
15NetApp Management Basics TitleMonth YearNetApp Management BasicsSystem Manager 2.0Replaces System Manager 1.0FilerView goes awayProvides trending and historical reportingWeb basedNo chargeElement ManagerMust use for low-level C-Mode cluster management3 New CLIs in C-ModeCompletely new SyntaxOld CLI scripts won’t work in C-ModeCustomers unable to leverage institutional knowledgeNetApp has made changes to their management systems for ONTAP 8.1.One of the biggest changes is the retirement of the FilerView GUI. Replacing it is a new browser-based version of System Manager, System Manager 2.0. (System Manager 1.0 was a native Windows application). System Manager 2.0 can manage most day to day operations of ONTAP 8.1 in either 7-Mode or C-Mode.The same cannot be said for the C-Mode CLIs. There are now THREE different command line interfaces, and they have virtually nothing in common with the 7-Mode CLI. These new interfaces use a hierarchical structure, similar to what you’d find on a network router, and have a radically different syntax compared to any previous NetApp CLI.Customers making the switch to C-Mode cannot rely on previous experience; instead they must learn a completely new “language” to be productive.15
16NetApp FlexPod Support Cooperative Support ModelNetApp Unified Support is available for SupportEdge Premium CustomersVendor that is contacted on first call is engaged through resolution
17HP VirtualSystem and CloudSystem Components and Comparison
18What is HP VirtualSystem? HP VirtualSystem combines servers, storage, networking, and security togetherVirtualSystem includes Server, Storage and Network in a converged infrastrtucture solution
19HP VirtualSystem Solutions Supports up to 75 VM’sSupports up to 2500 VM’sSupports up to 6000 VM’sVS1 –VS3 configurations range from 2-64 serversReference Architectures includeVS MC1 Supports Intergrity Superdome 2 HW for application solutions (non-virtualized)
20What is HP CloudSystem?HP CloudSystem combines servers, storage, networking, and security together (Similar to VirtualSystem with IaaS/Cloud focus)CloudSystem includes three offerings:HP CloudSystem MatrixHP CloudSystem EnterpriseHP CloudSystem Service Provider
21HP CloudSystem Solutions CloudSystem MatrixEntry cloud solution for customers who want to set up their own private cloudComprised of three-layer structure includes supply, delivery, and demand layersSupply layer: The infrastructure services based around HP BladeSystem technology with the Matrix Operating Environment (Matrix OE).Delivery and demand layers: Service delivery and mechanism for service consumptionCustomers can use HP CloudStart, a service offering that allows them to be delivering private cloud services within 30 days based on a CloudSystem Matrix implementationCloudSystem EnterpriseSimilar to CloudSystem Matrix, CloudSystem Enterprise employs the three-layer architecture, with supply, delivery, and demand layersDependent upon HP technology for automation and service deliveryCloud Service AutomationHP Cloud MapsHP Universal Configuration Management Database(UCMDB)HP Database and Middleware Automation (DMA)Delivery layer and demand layer leverage Cloud Service Automation software supporting application delivery and portal servicesCloudSystem Service ProviderEmploys the three-layer architecture, with supply, delivery, and demand layers similar to other CloudSystem offeringsUses HP AP4SaaS to support applications delivery (SaaS and hosted services)Service Provider offering includesAn administrative portal to be used by SP for offering definitionSelf-service portal with tools for monitoring capacity and power usage, and provisionPosition VCE Vblock solutions for Service Provider Opportunities
23HP 3PAR What they claim and position The reality… and how to counter Adaptive Optimization delivers tiering capabilitiesAdaptive Optimization is ineffective and complex to implement/supportCapacity/power/cooling savings via thin provisioningThin Provisioning is designed to optimize capacity notperformanceFew spindles with initial configuration will lead toperformance issues16KB-sized Chuncklet creates additional metadataScalable multi-node reliability & performanceCache in two-node configuration is non-persistant,needs 4 nodes to maintain cache coherency in event ofnode failureReplication easy to understandLimited to simple small-scale topologyReplication steals cycles from I/OOnly one pair does replication workDesigned for multi-tenancyDoes not provide QoS for storage resources. HP 3Par Virtual Domains do not isolate tenant application performance
24HP Auto-tiering Capabilities- Tiering not integral to 3PAR design – expensive & ineffectiveAdaptive Optimization not especially adaptive or optimizingAO with 1000 volumes increased response time to 6.5 seconds3 hour update interval & 128MB extentsDependence on external server for stats and optimization processAO will most likely not be included in F-Class configuration due to internal bandwidth constraintsFour drive magazine architecture rigid and expensiveMust add by 1 mag/shelf (4 min) of same type/capacity even if SSDNarrow path between imbalance and over provisioning3PAR software priced per drive not frameAO Metadata requires database (Oracle) on external serverCreates single point of failurePosition FAST VP capabilitiesFAST VP offers 1GB granularity to optimize performance while minimizing metadata impactBe sure to use FAST Suite. FAST Cache quickly optimizes extended cache placement to a granularity of 64KB. The rest of FAST Suite optimizes the use of near-line storage with a granularity of 1GB to minimize auto-tiering’s metadata impact.It’s also important to point out that 3PAR drives are located in magazines each containing 4 drives. These magazines must be added 4 (16 drives) per node pair and must contain the same type and size of drives. This can get very expensive in the case of Flash especially as software licensing is even more expensive. Also when a drive fails, the entire magazine must be evacuated of data before it can be changed out. This is very inconvenient on a utilized production system.Auto-tiering is our advantage especially when it involves Flash. Not only do we get more out of the flash drives used, but because 3PAR software is priced by the number and type of drive used, flash drastically increases their software price.
25EMC VSPEX vs. HP VirtualSystem / CloudSystem HP CloudSystem MatrixServer and Storage ArchitectureAny x86-based ServersHP ProLiant, HP Integrity servers,and 3rd-Party ServersHP 3PAR Storage System or HP EVA/ XP disk arrayIP/SAN Technology VendorsAny NetworkHP NetworkHypervisorVMware vSphere, Microsoft Hyper-VVMware, Microsoft Hyper-V, and Integrity VMsSSD/Caching TechnologiesFAST CacheSupports Read AND Write I/OSupport for SSD with HP 3Par F200/F400 Storage arrayRequires minimum of 2 shelves with a magazine of 4disks each; 8 SSD drive minimum requirementAutomated Storage TieringFAST VPNot Available- Tiering not integral to 3PAR design – expensive & ineffective. Requires external server to host metadata in (Oracle) databaseStorage ManagementUnisphere provides a singleinterface to manage storageStorage Provisioning Manager (SPM)Solution Management/AutomationEMC is currently evaluating a wide range of ISV’sCloupiaLeverage EMC Proven Solutions for Cloud OpportunitiesHP Cloud Maps (Service Definitions)HP Network ManagementHP Operations OrchestratorIntegrationVSI Plug-inNo-Cost ESI Plug-in supportingapplication-level provisioning(Exchange and SharePoint)VAAI SupportPartner Marketing/Branding SupportCo-Branded RackPartner-Branded SolutionsDesign Guides & RA’sBill of Materials and Technical WhitepapersBackup/Data ProtectionEMC Avamar and DataDomain technologyNot Included
27EMC Unified Management Common experience for file and blockAdvanced and performance optimized user interface capabilitiesVMware integrationBuilt-in access to support communityNote to Presenter: View in Slide Show mode for animation.Unisphere is a new approach to storage management. It’s ease-to-use and sleek interface provides a simple integrated management experience for CLARiiON and Celerra systems. It is extensible and supports other midtier products such as EMC RecoverPoint/SE and will support more in future releases.Log on to Unisphere once and it will discover all the CLARiiONs and Celerras in the environment.Unisphere offers built-in contextual access to the support ecosystem and is your single portal for all the support and service needs. To leverage all these benefits, you don’t need to make any radical changes to your existing infrastructure. Unisphere can be seamlessly added to your current environment.Next, let’s take a closer look at each of these capabilities.
28EMC Storage Integrator (ESI) Application-level Provisioning Storage Provisioning for Windows ServersApplication aware Storage ProvisioningSharePoint SupportWindows MMC basedAgent-less architectureScriptable via PowerShellHyper-V SupportESI is a tool targeted at the Windows and MS Applications administrators. It is an MMC based management tool. ESI provides the ability to provision storage for Windows (block and file), Hyper-V and SharePoint environments with support for other applications in future releases. It supports EMC VMAX, VMAXe, VNX, VNXe and CX4 platforms.Most importantly, ESI has an agentless architecture.ESI for Windows provides storage viewing and provisioning capabilities. As part of the viewing capability, it displays Windows to Storage resource mapping. In addition, as part of Storage provisioning, ESI simplifies the steps of creating a LUN, preparing the LUN through the steps of partitioning, and formatting and creation of a Drive Letter. ESI also includes a wizard for creating a File Share and to mount the share to a Windows environment.In V1.3, ESI adds support for Hyper-V and Powershell commandlets and adds new enhancements for existing SharePoint support.Microsoft Exchange and SQL support will be supported in the future, as will support for VMware.Easy to use MMC Snap-ins for the Server/Application Admin
29SharePoint Provisioning Users can choose between two scenarios: Create database and web application or create a database alone.Users can select any SQL server that is part of the farm and any instance in that server.Creating a web application is only allowed for local farm.Open and browse local or remote SharePoint farm.Provision SharePoint Web Application:Create disksCreate content databaseCreate Web Application and attach the content database.Create content database but not Web ApplicationWeb Application can be created later using SharePoint admin and the database created in ESIEnable FILESTREAM RBS providerFor database-only scenarioFor database and Web Application scenarioEMC Storage Integrator for SharePoint provides storage viewing and provisioning capabilities. As part of the viewing capability, ESI discovers a SharePoint Farm, site and content databases. SharePoint Server 2010 is an application that is built on the SQL Server database engine to store its content. Most content and settings in SharePoint Server 2010 are stored in relational databases. ESI will map these resources to the underlying storage resources. Furthermore, the Storage provisioning capability will unmask the LUN for the SharePoint server, rescan the SCSI bus of the server, prepare (partition/Format/Drive letter) the LUN and provision the SharePoint site.With V1.3, ESI supports SharePoint File Stream Remote Blob Store configuration (RBS). RBS is a Microsoft SQL Server library API set that is incorporated as an add-on feature pack for Microsoft SQL Server 2008 R2, SQL Server 2008 or Microsoft SQL Server R2 Express. The RBS feature enables the SharePoint Foundation 2010, to store BLOBs in a location outside the content databases. Storing the BLOBs externally can reduce how much SQL Server database storage space is required. The metadata for each BLOB is stored in the SQL Server database and the BLOB is stored in the RBS store. The SQL FILESTREAM provider enables storage of and efficient access to BLOB data by using a combination of SQL Server 2008 Express and the NTFS file system. ESI v1.3 will provision the BLOB store.
30Management & Integration Summary EMC Unisphere is a single tool for storage managementStrategic Focus Usability Comparison (when competing against Downpour)Demo Unisphere Early!Highlight how easy tiering is with FAST VPDemo VSI and ESI plug-insReinforce EMC’s deep integrations with VMware and MicrosoftDemo Unisphere and Replication Manager
32VNX File Deduplication and Compression Capacity SavingsIntelligent data selectionTypically avoids active dataOption to target active filesCompression support for VMs through the Celerra Plug-in for VMwareEnd-user file-level activationTunable options by file systemSize of filesAge of filesFile extensionDirectory filteringTraditional file data1 TBActivedata~100 GBInactive or aged data orspecifically targeted data~900 GBActivedata~100 GBUp to 500 GB savingsDedupe and compressed data~400 GBInternal policy engineRuns in the backgroundThrottles to avoid negative impact on client servicesIn addition to compression at the Block LUN level, EMC also offers file level deduplication and compression. When using VNX for File, it is recommended to use this File level feature due to the limited overhead and file level applicability of file level dedupe and compression.In this case, all deduplication processing is done on the VNX X-Blade.VNX for File performs all deduplication processing as a background, asynchronous operation that acts on file data after it has been written into the file system. It does not process active data or data as it is written into the file system. It avoids active data because active data is more likely to be accessed, modified, or deleted in a short time period. Inactive data, which represents the largest component of your datasets, roughly 80 percent, is targeted for the deduplication processes.The system is designed to process only those files that are not being actively used by clients; thereby both maximizing the space savings and minimizing the impact on end users and applications. By default, the system selects files based on their size (minimum and maximum), and age (access and modification time). The Administrator can tune these selection criteria if desired and optionally add filters to exclude specific file types (by extension) and/or files in directories with specific names.By running all the processing in the background and by avoiding processing active files, introducing a performance penalty on the data with which you are running your business is avoided. Deduplication activity is also throttled to avoid impact on processes serving client I/Os. When running on an X-Blade, deduplication will process one file system at a time and throttle its activity if the X-Blade CPU utilization exceeds 75 percent. This means that VNX File deduplication and compression will process the bulk of the data in a file system in the background without impacting the production workload by using otherwise idle CPU cycles.Once candidate files have been identified for deduplication, two activities take place:Compression: Compression is accomplished by using components similar to those used in VNX for block LUN compressionDeduplication: File-level deduplication or single instancing is accomplished by using components of the EMC Avamar duplicate file identification algorithms (file identification for single instance is accomplished using a hashing algorithm from Avamar)Now let’s look at the capacity savings resulting from the deduplication process.Looking at a 1 TB traditional file system…(Note to Presenter: Click now in Slide Show mode for animation.) Based on the intelligent data selection, the deduplication engine avoids active data (the parameter for deciding what is active or inactive data is user settable) and processes all inactive or aged data. This represents approximately 80 percent of the data.(Note to Presenter: Click now in Slide Show mode for animation.) Of the 800 GB, the savings resulting from the compression activity is 290 GB, and from the single instance 80 GB—leaving 430 GB of the original 800 GB.(Note to Presenter: Click now in Slide Show mode for animation.) 430 GB plus the 200 GB of active data represents 63 percent of the original 1 TB capacity.The savings from the deduplication activity represents approximately 37 percent capacity savings, not atypical for a general NAS environment.Individual (active) files on VNX can be targeted for Compression and deduplication via the standard CIFS compression facility in Windows or via the EMC VSI Plug-in (for NFS connected data stores) for VMware.Note to Presenter: For more information on Deduplication and compression, see the legacy Celerra deduplication presentation on PowerLink.File-level deduplication-enabled file system~ 500 GBLeverages EMC technologiesCompression engineDeduplication engineUp to 50%savings
34VNX Local Protection Suite Practice safe data protection and repurposingSnapView and SnapSureRecoverPoint/SE CDPProduction data copies for instant recovery on file and block storageStreamline data protection and repurposing use casesDevelopment/QA testingReporting/decision support toolsBackup accelerationDVR-like roll-back of production applications to any point-in-timeGranular recovery to the I/O level for VNX for Block storageSelf-service recovery with tighter RPO and flexibilityStreamline data repurposingLocal replication can significantly enhance your current business and technical operations by providing you with access points to production data; enabling parallel-processing activities like backups, as well as disk-based recovery after logical corruptions; and creating test environments for faster time to revenue for applications.Every business strives to increase productivity and usage of its most important resource—information. This asset is key to finding the right customers, building the right products, and offering the best service. The greater the extent to which corporate information can be shared, re-used, and exploited, the greater competitive advantage a company can gain.EMC offers local snapshots for Block (VNX SnapView) and File (VNX SnapSure) as well as a continuous Data Protection software option (RecoverPoint/SE), to provide the broadest set of native local replication capabilities in the market.Note to Presenter: The suite includes Recoverpoint/SE software only. To use Recoverpoint with the VNX solution also requires Recoverpoint hardware appliances , which are ordered separately.
35VNX Remote Protection Suite Ensure your data is physically protected all the timeRecoverPoint/SE Continuous Remote Replication (CRR)One solution to protect any host, any applicationUnified block and file replicationEfficiently protect all your dataWAN deduplication for bandwidth reduction up to 90%Customize RPOs from zero to hours for improved quality of serviceImmediate DVR-like recoveryMirrorViewSynchronous or asynchronous one to many block replication solutionReplicatorScheduled asynchronous file system level replication including one to many and cascading replicationThe VNX Remote Protection pack provides a number of value added options for remote data protection, repurposing and Disaster Recovery.RecoverPoint/SE CRR—is a comprehensive data protection solution that provides bi-directional synchronous and asynchronous replication. RecoverPoint/SE allows users to recover applications remotely to any significant point in time without impact to the production application or to ongoing replication.MirrorView—Provides a cost effective replication solution for smaller FC or iSCSI host environments. It can be implemented in a synchronous mode or an asynchronous mode depending on RTO and replication distance requirements. Mirrorview supports consistency groups for multi LUN or federated applications. In addition MirrorView supports multi-site.VNX Replicator—Is a file system level replication tool, built for ease of use and multi site replication. Replicator allows users to set up service levels for Recovery time objectives that will account for variations in the environment and adjust to ensure it meets the required business SLAs.
36Disaster Recovery and Backup Summary EMC VSPEX Provides Full Featured Enterprise BackupNetApp Snapshots don’t sufficiently isolate from catastrophic cascading events Within The Operating System,Snapshots don’t provide sufficient granularity of data management or data protectionNetApp SnapProtect provides a centralized catalog but does not make managing post process deduplication & compression any easierBRS Solutions Are Easier To ManageNetApp’s limited # Of snapshots & scheduling complexity w/ Fixed- segment post-process deduplication and compression make it difficult to:Manage RTO/RPOsEnsure all data Is deduplicated at the right timeBRS Technology Offers Enterprise Scale Inline Deduplicated StorageNetApp Flexvols Are Limited To 100TB,Each volume needs To support space for deduplicated data and all new uncompressed, undeduplicated DataEMC delivers a shorter RTO, RPO and greater deduplication efficiency over post process deduplication and content aware deduplicationData Domain offers NAS and OST interfaces in addition to VTLSEPATON and FalconStor primarily VTL vendorsData Domain and Avamar use less storage to deliver the same usable deduplication capacityPost-processing dedupe requires more storage; PLUSFalconStor VTL & SIR nodes are separate pools of storageSEPATON forward referencing requires 2 complete backups be stored before delta differencing dedupe can even beginEMC appliances deploy faster, are easier to maintain, upgrade and operateSEPATON & FalconStor have multiple nodes with multiple RAID controllers, FC switches, SAN and IP ports to configure & operateFull-service storage providerComplete portfolio of backup solutions and primary storageWorldwide service and support36
38What is Secure Multi-Tenancy (SMT) Shared resources by multiple customersSecure SeparationSeparate data path for customersService AssuranceMeet consistent and reliable service levelsAvailabilityFault tolerant and redundant architectureManagementSimplified provisioning, monitoring, and troubleshooting
39EMC VSPEX Delivers Secure Multitenancy Secure SeparationFlexible RAID, volume, and pool choicesSecure addressing for FC, iSCSI, TCPIPMultiple name services, CIFS serversSeparate access methods: NFS, CIFS, iSCSI, FCService AssuranceDedicated resources – X-Blades, SPsQOS – Unisphere QOMAvailabilityReliability features deliver Five 9s availabilityLocal snaps, DD backup, RecoverPoint, Replication Manager to ensure data is protectedManagementUnisphere end-to-end management – simple, logical, elegantDelegated management for tenants
41VSPEX Proven Infrastructure and Proven Applications End-User ComputingVirtual DesktopsExchange and SharePointSmall-Medium Farms up to 10TBEnd-User ComputingVirtual DesktopsPrivate Cloud50 – 100 Virtual Machines125 – 250 Virtual MachinesPrivate CloudVirtual Machines
42EMC VSPEX Solution Management Automation and Orchestration Several automation and orchestration solutions are being evaluatedFocus on Functionality, Configuration, and Ease of useCloupia Unified Infrastructure ControllerOffers end-to-end orchestration (VNXe support-August)Leverage EMC Proven Solutions to support Cloud initiativesBlueprints for deploying Infrastructure and IT-as-a-ServiceInfrastructure/Compute-as-a-Service SolutionsBackup-as-a-ServiceDesktop-as-a-ServiceSupport Multitenant and Multi-organizational deployments leveraging:VMware vCloud Director/ vCenter OrchestratorCisco Intelligent Automation for Cloud
43EMC VSPEX Support for Cloud Cloupia VSPEX OrchestrationEMC Compute-as-a-Service Solution
45EMC VSPEX Cooperative Support Agreement This example shows theProcess only if the customer calls EMC first *.EMC has 650+ CSA partners.Technology Alliances andEscalation Agreements toResolve Software/HardwareCustomer issues.Example shows the flow of a customer’s VSPEX issue through the CSA process.Customer calls EMC – this may occur because EMC is the anchor product and is the name on the cabinet. It may be an EMC issue which if it is then it will get logged into EMC’s Global Technical Support system and a Service Request number will be assigned. EMC will only be responsible for EMC products.If the EMC GTS person triages the issue then EMC can point the customer to the correct vendor , either with a warm transfer (staying online with the customer ) or by directing the customer to call the vendor identified as being at fault.If the Customer calls the vendor after EMC then the customer may ask that EMC be conferenced in to assist in troubleshooting and helping communicate the issue. EMC has a CSA with over 650 members. Together EMC and the Vendor at fault work to isolate/fix the issue.If the issue needs co-development the two parties will escalate it to the appropriate channels. Once resolved the customer will be informed and any related service request tickets will be closed.* EMC is not the first vendor responsible – this is a sample only to illustrate the process
46How To Win with EMC VSPEX Elevate discussion to focus on application requirementsFocus on how VSPEX can transform application deliveryVSPEX delivers pre-validated architecture that accelerates time to servicePartners can now focus on helping customers meet application requirements/SLAsDemo earlyDemo Unisphere to highlight the simplicity of a single user interface for storage operationsDemo VSI and ESI plug-ins to highlight EMC’s integration with VMware and MicrosoftLeverage vLabsPosition the branding capabilities of VSPEXLeverage Cloupia or EMC Proven Solutions to support customer automation/orchestration requirements