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© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Moving up to HP DAT 160 Media Speaker:

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Presentation on theme: "© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Moving up to HP DAT 160 Media Speaker:"— Presentation transcript:

1 © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Moving up to HP DAT 160 Media Speaker: Andrew Dodd

2 DAT 160 Media New! Product Description 6 th generation DDS DAT data cartridge and cleaning cartridge, offering superior capacity and performance over DAT 72. With 160 GB compressed capacity and capable of supporting 12 MB/sec in DAT 160 tape drives, HP branded DAT 160 cartridges are exhaustively tested for maximum reliability in restore performance Product Features Up to 160 GB capacity on a single DAT 160 cartridge New, wide 8mm form factor Transfer rate of 12MB/sec in DAT 160 tape drives New cleaning cartridge – “DAT Cleaning Cartridge II”

3 DAT 160 Media Value! Customer Benefits Increased capacity on a single tape creates smaller footprint for backup and archiving. De facto standard - current installed base over 6 million and over 15 million DAT drives shipped since its 1989 intro Faster transfer speed reduces back up window Superior restore reliability and performance assured by HP brand specifications – deeper and wider than industry norms HP media customers benefit from: HP’s combined drive and media expertise = better together “Real Life” media reliability testing. HP suspends supply of media which does not meet HP standards may still ship under other, less stringent, brands.

4 HP StorageWorks DAT 160 Tape Drive Product Features Performance - Storing up to 160GB on a single DAT 160 cartridge - Delivering backup speeds of up to 50GB/hr - Matching SMBs backup window requirements Affordability - Low cost of ownership, driven by low-cost, durable DAT media - Additional investment protection through a painless upgrade path with a robust future roadmap - Choice of models and interfaces including USB 2.0 for universal plug and play and Ultra 160 SCSI for legacy systems Highly Reliable/Durability - Assured compatibility and interchange with two previous generations - Proven track record, largest installed base of any tape technology - Industry leading MTBF Product Description Protect your small or medium business with the highest DAT backup capacity and performance available in a 160GB tape drive with a choice of USB 2.0 and SCSI connectivity. New!

5 Customer Profile SMBs who have outgrown the capacity/ performance of their existing DAT −SMBs who may be venturing into backup for the first time – e.g. especially Manufacturing Key requirements from backup solution −Ease of use and data management issue (time taken for backup and restore) −Assured data retention for compliance with government regulations −Low cost – initial purchase price, ongoing cost of media, cost of resource −Reliably recover from catastrophic disaster

6 Customer Needs Disk/D2D −Good first line data protection system −Meets the needs for fast random access −But, on its own, it is not a balanced solution. Tape −Removable, portable, small - unlike disk provides not just data protection but as it’s physically removed from the server, also protects from all kinds of catastrophes from human error, through fire flood and storm to malicious attack and theft. − Lower cost per GByte − Disaster recovery capabilities, OBDR − Robustness, 25 year shelf life

7 Customer Impact of HP DAT 160 Customer ProblemCurrent SolutionHow HP DAT 160 solves this problem Restore and Recovery Times DAT-72Double the transfer rate and more than double the capacity of DAT-72 Data Growth and Backup Window DAT-72Double the transfer rate and more than double the capacity of DAT-72 Reliability ChallengesTape is perceived as unreliableHP 3 rd party media testing demonstrates superiority of HP versus other brands DAT-160 expands on a trusted industry format Business ContinuityTape increasingly moving to archival usage model DAT-160 expands on a trusted industry format 30-year shelf life makes DAT 160 ideal.

8 DAT 160 Media DAT 160 media puts information to work by: −Doubling the capacity per cartridge −Supporting WORM format (although WORM cartridge will not be released at this time) −Extending the DAT roadmap, the most successful low end tape format of all time Simplicity Builds upon popular DAT / DDS technology Massive installed base - 6 million Agility New wide form factor increasing capacity Value Low cost of ownership

9 Customer Impact of DAT 160 IDC SME Storage Study 2005 says 27% of SMEs do not have a backup. Gartner Group says that less than 1% of SMEs perform daily backups. Fifty percent of companies that lose their data go out of business immediately and ninety percent don't survive more than two years* Only three percent of all data loss is caused by fire, flood and other such disastrous events. The most common causes are hardware or system malfunction (44 percent), human error (32 percent), software corruption (14 percent) or viruses (7 percent)** *University of Texas Center for Research on Information Systems ** Baroudi Bloor Group (2004)

10 NSS NPI Launch Kickoff PresentationHP Confidential10 The SME Backup Black Hole IDC SME Storage Survey 2005

11 Pricing At Launch SKUDescriptionList Price C8011AHP DAT GB Data Cartridge$48 C8015AHP DAT Cleaning Cartridge II$40

12 ≥16 MB/s ~300 GB Longer Wide Tape Native Transfer Rate Native Capacity 90mTape Approx +2 years per generation 1993 Media Type 183KB/s 2 GB ≥16 MB/s ~300 GB ≥8 MB/s ~150 GB ≥5 MB/s 80 GB ≥3 MB/s 36 GB 1- 3 MB/s 20 GB ≤1.5MB/s 12 GB ≤720KB/s 4 GB 90m Tape Longer Wide Tape 150m Wide Tape 170m Tape 150m Tape 125m Tape 120m Tape Longer Wide Tape DDS2 DDS1 DDS2 DDS3 DDS4 DAT 72 DAT 160 DAT 7 th Gen DAT 8th Gen Read/Write Compatibility DAT roadmap

13 NSS NPI Launch Kickoff PresentationHP Confidential13 Additional information For further information:

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