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A Case Study Research on Qian Hu Corporation Limited Done By: Ang Soon Lee Kelvin 032438G Chia Yan Li Jacqueline 034183Z Ng Tse Hsiung 033425B Toh Wanning.

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Presentation on theme: "A Case Study Research on Qian Hu Corporation Limited Done By: Ang Soon Lee Kelvin 032438G Chia Yan Li Jacqueline 034183Z Ng Tse Hsiung 033425B Toh Wanning."— Presentation transcript:

1 A Case Study Research on Qian Hu Corporation Limited Done By: Ang Soon Lee Kelvin 032438G Chia Yan Li Jacqueline 034183Z Ng Tse Hsiung 033425B Toh Wanning 033296D Wom Liling 035811T

2 Why this research is relevant and meaningful? Deeper understanding of the ornamental fish industry Qian Hu sets a very good example Government promoting entrepreneurship

3 Drilling Down (1st Level- Goals) 1.To find out the background of Qian Hu Corporation Limited 2.To identify and analyze Kenny Yap’s leadership style and its impact on organization behaviour 3.To discuss Qian Hu Corp.’s global business strategy via wider distribution network

4 (2nd Level- Goals) 1.1Development of Qian Hu Corporation in the past, its current status and the future prospects of the company 1.2 Competition in the ornamental fish industry 2.1 Leadership Style used by Kenny Yap 2.2 Impact of his leadership style on Qian Hu 3.1 Qian Hu business strategy 3.2 The distribution network of Qian Hu

5 (3rd Level- Tasks) 1.1.1 Qian Hu’s beginnings 1.1.2 Present condition of Qian Hu 1.1.3 Future plans of the Qian Hu 1.2.1 Key players in the ornamental fish industry 1.2.2 Qian Hu Corporation’s key competitive strength

6 (3rd Level- Tasks Cont..) 2.1.1 Type of leadership style adopted 2.1.2 Qian Hu work culture 2.1.3 Tools used by Qian Hu to assess the effectiveness of the leadership 2.2.1 The pros and cons of the leadership style 2.2.2 Effectiveness of this approach

7 (3rd Level- Tasks Cont..) 3.1.1 The type of growth strategy approach by Qian Hu 3.1.2 Reason for the approach adapted 3.1.3 The pros and cons of the approach 3.1.4 Effectiveness of the strategy 3.1.5 Opportunities and Challenges faced ahead

8 (3rd Level- Tasks Cont..) 3.2.1 The companies that Qian Hu has in their distribution network 3.2.2 Nature of these companies 3.2.3 The need to expand their distribution network

9 Scope of research Set Objectives Drill-down Methodology and the data requirements List the potential limitations Did a Gantt chart

10 Methodology Mainly using Internet Website Search engine –Googles, Yahoo News articles –LexisNexis, AsiaOne & Channel News Asia

11 Reference Company main website Company Corporate website Casting his Net Far and Wide Corporate Watch – 3rd Nov 2002

12 Limitations and Constraints No concrete information No books related to Qian Hu Corporation Lack of time

13 The End


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