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The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables It’s Not Just Pre-Cut It’s “ Just ” Cut!

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Presentation on theme: "The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables It’s Not Just Pre-Cut It’s “ Just ” Cut!"— Presentation transcript:

1 The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables It’s Not Just Pre-Cut It’s “ Just ” Cut!

2 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Grow your business with the superior quality of our fresh, pre-cut fruits and vegetables. “Make Flavor and Freshness your Competitive Advantage” Foodservice Solutions from G.O. Fresh

3 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Increasingly, foodservice professionals are taking advantage of value-added, fresh products to increase sales and drive profits. Put freshness into every serving! Serve G.O. Fresh In a fiercely competitive industry, G.O. Fresh products are proven winners.

4 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Consumers demand healthful, natural, fresh food choices. Most important product attributes influencing fresh produce purchases of US consumers Source: FMI US Grocery Shopper Trends 2005 Attribute Quality Price Organically Grown Country of Origin Percent

5 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN G.O. Fresh is an experienced leader in the fresh, pre-cut industry with an earned reputation for quality, variety and reliability. We help you open doors to new opportunities and growth across all channels and retail formats.

6 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Food Safety is Job #1 G.O. Fresh is committed to the highest standards of food safety. At every level of our organization, with every employee, in every phase of production, food safety is always our main concern. With constant vigilance, testing, inspection, education and planning, we combine the latest science with advanced technology to deliver a clean, safe, fresh product that we can be proud to label – G.O. Fresh.

7 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN The G.O. Fresh Partnership Strategy for Success Helping Foodservice Operators and Distributors Succeed Market information and industry trends Fair pricing Timely delivery Accurate order fulfillment End-user product satisfaction Differentiate your product line Fast, easy ordering Knowledgeable sales team Responsive customer service New, innovative products Strategic insights into consumer food trends

8 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN How We Help You Succeed High quality product, all the time, every time Superior taste and appearance Largest selection of pre-cuts in the Midwest (over 700 SKUs) Daily, on-time delivery to our distributors by dedicated G.O.Fresh drivers Extensive selection of unique, specialty salads and custom blends...

9 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Helping You Succeed (Continued) Wide variety of uniform cut sizes and styles Quality Assurance technicians monitor safety and quality Plant security, metal detection, HACCP, GMP, FDA inspections Received a “Superior” rating by AIB International’s food safety audit Regional processor delivers “just cut” freshness Less shrinkage, better inventory control with “best by” dated packaging Capture new business with fresh, healthful, colorful ingredients

10 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN G.O. Fresh quality, flavor and freshness is unmatched. Time-tested processes and extraordinary people...

11 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Operational excellence – perfected over years of experience, G.O. Fresh process efficiencies, wring costs out of production Tsunami 100, the EPA-registered antimicrobial water additive from Ecolab, reduces dangerous pathogens State-of-the-art equipment in a 45,000 sq ft facility Long-time employees take personal pride in their work

12 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Skilled, experienced production team (average 11+ years of service) Focus on core competencies Attention to detail Product-specific, unique packaging maintains optimal shelf-life Strictly maintained 34°-36°cold-chain

13 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Year over year growth in the fresh, pre-cut fruit and vegetable category Today’s consumers want food choices that are: Safe Fresh Low-fat Flavorful Clean Natural Nutritious Exciting/colorful

14 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Consumers crave culinary experiences – it’s all about taste, texture and appearance Awareness of health benefits of natural foods Concern over childhood obesity Growth in up-scale dining Desire for ethnic cuisines, “new” flavors Growth in fresh snacks, small plates, center of plate salads and light desserts G.O Fresh satisfies consumer demands for fresh, natural goodness…

15 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Reduce food prep time Save kitchen & cooler space Reduce risk of injury Reduce waste removal costs Extend shelf-life Improve in-kitchen product safety and quality control Why G.O. Fresh is the Smart Choice for the Back of House (Kitchen Impact)

16 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Smart Choice for the Front of House (Customer Impact) Always superior quality – best tasting, fresh and visually appealing Year-around availability Exceptional variety Perceived high-value, exciting menu items Improved food safety (lower risk of cross contamination)

17 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Smart Choice for the Bottom Line (Profit Impact) Control per-serving costs: Uniform portion control Recipe standardization Stable food costs Pay only for 100% useable product Reduce equipment & maintenance expense Reduce labor costs & training

18 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Competing in a value-driven market Plan A: Price Cut kitchen staff to a minimum Hold down wages, benefits, hours Reduce overhead Keep cutting costs Plan B: Quality Serve high perceived-value, high margin items Create a signature menu with exciting new flavors Build loyal following Provide consistent product that never disappoints Boost the average check size

19 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Responding to a Customer-driven Market Convenient serving sizes Tamper-proof, easy-to-use packaging Fresh, natural, clean, nutritious A "Healthy Indulgence" G.O. Fresh introduces Garden to G.O. Fruit and Vegetable Classics

20 2521 Hennepin Avenue East l Minneapolis MN l Hennepin Avenue East l Minneapolis, MN Capture more market share with high quality, fresh, pre-cut fruits and vegetables from G.O. Fresh Cure the Common Menu With G.O. Fresh! Cure the Common Menu With G.O. Fresh!

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